Skip to Main Content

Meet the Professors 

headshot of Ronald Adams  

Ronald Adams

Education: Doctor of Philosophy (Ph.D.) in business administration (marketing) and Master of Business Administration (MBA)from the University of Georgia, Athens; Bachelor of Science (BS) degree from Jacksonville University
Areas of Expertise: consumer behavior, retailing, ethics and public policy.
Contact Information: (904) 620-1374 • • Building 42, RM 3139

Professor Adams' research and teaching interests are primarily in the areas of consumer behavior, retailing, ethics and public policy. Professionally, he has served as an arbitrator in the Florida New Motor Vehicle Arbitration (i.e., "Lemon Law") for over 25 years. Professor Adams holds a Bachelor of Science (BS) degree from Jacksonville University and a Master of Business Administration (MBA) and Doctor of Philosophy (Ph.D.) in business administration (marketing) from the University of Georgia, Athens. Professor Adams' research has been published in the Journal of Consumer Affairs, Business and Society Review, The Journal of Small Business Management, and The International Journal of Retailing and Consumer Services. He has over 35 refereed publications and approximately 50 conference proceedings. Most recently, he has published articles relating to product defamation, retail employment practices, resale price maintenance, and product labeling. He serves as an ad hoc reviewer for the International Journal of Retailing and Consumer Services.
headshot of Young Tae Choi  

Young Tae Choi

Education: Texas A&M University-College Station, Ph. D. in Marketing
Areas of Expertise: International marketing and social media marketing
Contact Information: (904) 620-1119 • • Building 42, Room 3224

Professor Choi received his Ph.D. in Marketing from Texas A&M Univeristy-College Station. He has won countless awards such as: Supply Chain Management Research Award, Transportation & Logistics Program, Coggin College of Business, University of North Florida (2010), The Finalist for the Overall Best Dissertation Proposal Competition Award (runner-up), The Society for Marketing Advances (SMA)(2003), The 2003 McGraw-Hill/Irwin Distinguished Paper Award (Overall Best Conference Paper) at the Association of Collegiate Marketing Educators’ Conference(2003) and Best Student Paper Award at the 2003 Winter Marketing Educators’ Conference (2003).
headshot of Adel El-Ansary


Adel El-Ansary

Education:  Ph.D. The Ohio State University, 1970; MBA The Ohio State University, 1967; B.Com. Cairo University, Egypt 1962
Areas of Expertise: E-marketing, Marketing Channels and Strategic Marketing Management
Contact Information:
(904) 620-1373 • • Building 42, Room 3220

Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida and Distinguished Fellow of the Academy of Marketing Science. Prior to joining the faculty at the University of North Florida as the First Holder of the Paper and Plastics Educational Research Foundation Eminent Scholar Chair in Wholesaling, he served as Professor and Chairman of Business Administration at the George Washington University, Washington, D.C. Having lectured, consulted, and conducted research in over thirty-five countries across six continents; El-Ansary achieved the status of a global educator.

El-Ansary is a Fulbright Scholar. He received the State of Florida University System Professional Excellence Award in 1999 and was named Prime Osborne, III Distinguished Professor in 2002. He is co-author of the leading text-reference books on E-Marketing, 3rd and 4th editions, Prentice-Hall, 2003 & 2006 and Marketing Channels, 1st through 8th edition, Prentice-Hall, 1977 - 2015. He is a contributor to the Encyclopedia of Marketing, Encyclopedia of Economics, American Marketing Association Marketing Encyclopedia, the Logistics Handbook, and over thirty-five contributions to books and conference proceedings. El-Ansary’s research and writing contributed eighteen key articles published in major journal including the Journal of Marketing, Journal of Marketing Research, Journal of Marketing Channels, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Relationship Marketing, Journal of Macro Marketing, European Business Review, Journal of Personal Selling and Sales Management, and International Marketing Review.

El-Ansary served on the National Advisory Board of U.S. Small Business Administration under Presidents Nixon and Ford, the Board of Director of the International Consultants Foundation, the Global Council of the American Marketing Association, Founder of the Special Interest Group in Wholesale Distribution and Co-Chairman of the Relationship Marketing Interest Group of the Academic Council of the American Marketing Association, and Member of the Board of Governors of the Academy of Marketing Science.
headshot of Reham Eltantawy  

Reham Eltantawy

Education: Ph.D., Florida State University (2005) - Dissertation Title: The Impact Of Strategic Skills On Supply Management Performance: A Resource-Based View
Areas of Expertise: Strategic Sourcing, Supply Management and Inter-organizational Relationships
Contact Information: (904) 620-1505 • • Building 42, Room 3002A

Reham Eltantawy is a Professor of Marketing in the Coggin College of Business. She has been at UNF since Fall 2005, teaching undergraduate and graduate courses in Business-to-Business Marketing, Strategic Sourcing, Purchasing Management, Marketing Channels and Principles of Marketing. She published in leading journals in the field, such as the Journal of Business Logistics, the Journal of Physical Distribution and Logistics, the International Journal of Operations and Production Management, and the Journal of Supply Chain Management, among others.

In 2009, one of her publications examining supply management contribution to firm performance received the Outstanding Paper Award of the Emerald Literati Network Awards for Excellence. Her paper on the domain and scope of SCM was reported by SSCI as the second most-widely cited JBL article among the articles published since 2008. Her paper on the impact of strategic sourcing managements mindset received the Outstanding Paper Award of 2014.

In her down time, Reham loves spending time at the beach with her husband and sons.
headshot of Gregory Gundlach  

Gregory Gundlach

Education: Ph.D., J.D., M.B.A., B.A., University of Tennessee
Areas of Expertise: Vertical (e.g., supply chain/distribution) and horizontal (e.g., competition) exchange with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result
Contact Information: (904) 620-1341 • • Building 42, Room 3113

Gregory T. Gundlach is the Coggin Distinguished Professor of Marketing in the Coggin College of Business at the University of North Florida. He is also a Director and Senior Fellow at the American Antitrust Institute, an independent nonprofit Washington D.C. based education, research and advocacy organization focusing on the effects of business practices on competition and their implications for public policy. Before coming to the University of North Florida in 2003, Professor Gundlach was the John Berry, Sr. Professor of Business at the University of Notre Dame where he was a faculty member since 1987. Professor Gundlach received his Bachelor's Degree in 1979, his Master of Business Administration in 1981, his Doctor of Jurisprudence (law) in 1985, and his Doctor of Philosophy in Marketing in 1987. All four degrees are from the University of Tennessee, Knoxville. Professor Gundlach’s interests focus on the intersection of marketing and public policy. His research investigates both vertical (e.g., supply chain/ distribution/ retailing/ consumer) and horizontal (e.g., competition/ cooperation) forms of exchange and marketing practices with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result. His research has appeared in numerous academic publications in marketing and public policy and he regularly provides counsel and expertise on marketing and public policy issues to interested stakeholders. His website is:  
headshot of Greg Gutkowski  

Greg Gutkowski

Education: MBA in IT Management; MS in Economics; MS in Journalism
Areas of Expertise: Marketing, sales, IT management, Internet software development, and advanced data analytics
Contact information:
(904) 620-2780 • 

Gutkowski has over 20 years of multidisciplinary business experience spanning marketing, sales, and IT management, as well as Internet software development, advanced data analytics, and journalism. His customers from various industries include, among others: Allstate, American Express, Aon/Hewitt, AT Kearney, AT&T, Blue Cross Blue Shield of Illinois, Charmer-Sunbelt, Dean Foods, First Bank, and Mobil Oil. He is the author of a bestselling book "9 Best Kept Secrets of B2B Digital" marketing. In January of 2018 he has published his second book title "Digital Tsunami"
headshot of Benjamin Hippeli  

Benjamin Hippeli

Education: MBA University of North Florida, Certified Sales Trainer 
Areas of Expertise: Professional Selling
Contact Information:
(904) 620-2780 •

Ben Hippeli joined the Coggin College of Business to expand the professional selling program and fill the need in the local and national business community for sales-ready graduates.

Ben is the faculty advisor of the Osprey Sales Club and brings his 20+ years of real-world experience, combined with his formal business education and hands-on sales coaching techniques, to the classroom to help UNF business students prepare for today’s competitive business environment.

Ben’s customer-centric sales approach has been the secret to his success as Vice President of Sales in multiple outsourcing companies, as the Executive Director of a national non-profit, and as a successful business owner. He learned early in his career that great sales professionals are not born, but are trained and nurtured and considers building great sales teams a must in order to succeed in any business.
Ben received his BBA from Georgia State University, his MBA from the University of North Florida and his sales trainer certification from Florida State University’s Sales Trainer Academy and is a member of the HandsOn Jacksonville Blueprint for Leadership Cohort.
headshot of Natalie Mitchell  

Natalie Mitchell

Education: Ph.D., Advertising (2014), University of Texas-Austin; M.S. Integrated Marketing Communications, Florida International University; B.S., Public Relations, University of Florida
Areas of Expertise: Luxury branding, Counterfeit Luxury Consumption, Transformative Consumer Research, Stigma Identity, Public Policy, Consumer Culture Theory, Envy, Marketing Communications
Contact Information:
(904) 620-5741 • • Building 42, Room 3304

Dr. Natalie Mitchell is a marketing professor, researcher, and voice actress. Previously, Natalie taught at Merrimack College, Tulane University, and the University of Texas-Austin, and her teaching interests are Principles of Marketing, Integrated Marketing Communications, Marketing Strategy and Consumer Behavior. Her research focuses on marketing communications, luxury brands, consumer culture, and stigma identity. She has a particular interest in examining how luxury brand mentions on reality television impacts stigmatized groups. Other research interests include consumer behavior, counterfeit luxury, celebrity endorsements, and non-traditional advertising. Natalie’s research has been accepted to the Journal of Business Research, Journal of Public Policy & Marketing, Consumption, Markets & Culture, Review of Marketing Research, Academy of Marketing Science Review and Mass Communication & Society. Her research has been presented at the American Marketing Association, Society of Consumer Psychology, Consumer Culture Theory, and Transformative Consumer Research, Heretical Consumer Research, and Public Policy & Marketing conferences. Prior to her academic endeavors, Natalie’s professional career included nearly 10 years of work experience in marketing, retail merchandising, advertising, and special events, at Macy’s Inc., CSX, Corp., and Main Event, as well as founding a public relations boutique. Specifically, Natalie successfully hosted in-store Macy’s special events promoting celebrities - 50 Cent, Patti LaBelle, Nelly, Queen Latifah among others - and their brand extensions. Natalie earned a B.S. in public relations at the University of Florida, an M.S. in integrated marketing communications from Florida International University, and a Ph.D. in advertising from the University of Texas-Austin.
headshot of Courtney Nations  

Courtney Nations

Education: Ph.D., Marketing, University of Wyoming, 2016; M.S., Marketing, Clemson University, 2011;
B.S., Marketing, Clemson University, 2010
Areas of Expertise: Consumer Behavior, Transformative Consumer Research, Services Marketing, Consumer Vulnerability, Sustainability and Marketing & Consumption and Rituals
Contact Information: (904) 620-5322 • • Building 42, Room 3503

In her research, Dr. Courtney Nations has focused primarily on issues related to Services Marketing and Transformative Consumer Research. Her work seeks to better understand how individuals consume services to enhance personal and environmental well-being during transformational ritual experiences. Specifically, her work has explored the process of individual-level ritual change and the manifestation of this process for service providers and related consumption activities, by focusing on consumers who selected sustainable alternative burial services. Dr. Nations also researches issues of consumer vulnerability and social justice. Overall, she seeks to understand how service providers can positively influence meaningful life experiences in ways that are inclusive, co-creative, responsive, and considerate of well-being issues.

Dr. Nations has taught Principles of Marketing, Integrated Marketing Communications, and Consumer Behavior. In 2015, she received a teaching award from the University of Wyoming. Dr. Nations’ approach is based on the idea that students need both the practical understanding of how to participate in the business world and the theoretical understanding of why business works the way it does. Her overarching teaching goals for students include instigating an excitement for marketing, preparing for applications of marketing skills after graduation, developing critical thinking skills, and broadening overall perspectives and worldviews.
headshot of Marc Rubinstein  

Marc Rubinstein

Education: MBA from ROLLINS COLLEGE, Crummer Graduate School of Business with a Concentration in Marketing in 1998
Areas of Expertise: 
Contact Information: (904) 620-2780 • 

Professor Rubenstein earned his. HE is a seasoned health care marketing professional with successful track record in both domestic and international marketing and sales. Experience in marketing planning, strategic development and tactical execution, product lunches, market research, analysis & segmentation, marketing & sales team management and training, PR/Communications planning, collateral development, agency/vendor management and general product management.
headshot of Haneih Sardashti  

Hanieh Sardashti

Education: Pd.D. Marketing, Michigan State University

Contact Information: (904) 620-1106 • • Building 42, Room 3407


Hanieh Sardashti is an assistant professor of marketing at University of North Florida. She received her Doctor of Philosophy in marketing from Michigan State University in 2018. Hanieh is an empirical researcher with interests in investigating implications of marketing strategy in the capital markets, marketing metrics/analytics, and digital marketing. Hanieh’s works have been published in Journal of Business Logistics and International Journal of Research in Marketing. She currently teaches marketing research and information, social media marketing, and digital marketing analytics.
headshot of Andrew Thoeni  

Andrew Thoeni

Education: D.B.A., Marketing, Kennesaw State University, 2014; M.B.A., Marketing with eCommerce Certificate, University of North Florida, 2008; B.A., Cultural Anthropology and Journalism, University of Florida, 1984

Areas of Interest: Marketing Theory, Marketing Governance, Consumer Behavior, Marketing Research and Methods, Marketing Analytics, Visualization and Data Mining

Contact Information: (904) 620-5601 • • Building 42, Room 3502


Dr. Thoeni is an instructor of marketing at the University of North Florida who teaches principles of marketing, marketing analytics, and marketing research. He holds a research doctorate in marketing from Kennesaw State University, Georgia, where he studied strategic segmentation, an MBA from University of North Florida, and a dual bachelor's degree in anthropology and journalism from the University of Florida. He is actively researching areas of social media, consumer misbehavior, marketing governance, and analytic applications to marketing.

Previously, Dr. Thoeni co-founded an advanced analytics and data-mining firm focused on the healthcare industry. He also held positions as vice president of marketing and vice president of eCommerce at a large health insurance company, was president and CEO of a 45-person media company, and was CIO at a national mortgage company. Drew has more than 30 years experience in areas related to general and marketing analytics, business intelligence, intellectual capital knowledge management, and building and using business effective marketing systems.

Dr. Thoeni also acts as an advisor to start-up and "start-over" companies in the areas business launch and strategic planning. He has executive and board experience in higher and elementary education and is active in several community organizations. In 1999, he co-founded the not-for-profit corporation, JaxWiz, which was the nation's first free community-sponsored wireless Internet zone.