Honors in Marketing
About the Program
To better prepare and serve our growing number
of exceptional marketing students, the UNF Marketing and Logistics department has
created the Honors in Marketing Program. This program:
- Extends and enhances the experience of our most
- Provides real-world opportunities for
experiential learning through professional internships.
- Builds and supports ongoing relationships with
- Increases employment opportunities for marketing
The program consists of all courses currently required to
graduate with a marketing degree. In addition, through enrollment in electives the
program expands students’ knowledge, skills, and engagement through a
professional internship, an honors course, and a service component. Successful
completion of the program earns “Honors in Marketing” on the student’s
Requirements for Graduating with Honors in the
To receive honors in marketing, the following
requirements must be met prior to graduation.
- An overall GPA or UNF GPA (whichever is higher)
of 3.5 or higher.
- Completed all courses required to graduate with
a marketing degree, including completion of the required honors course and
internship course with a B or better.
- Active member of an approved business club for
at least two semesters. Approved clubs include UNF Sales Club, UNF AMA,
Jacksonville AMA, Women and Business, or other general business club as
approved by the honors program committee.
- Completion of 100 hours of an approved service
activity. Approved activities include serving as a tutor, a student mentor, or
another on- or off-campus service activity with a not-for-profit as approved by
the honors program committee.
- Completion of a paid, professional honors
internship or a research-based directed independent study (if student’s career
path is to seek a doctorate). The honors program will provide interview
opportunities for the honors internships.
The honors in marketing program uses an
interview-based selection process. All applicants must have an overall or UNF
GPA (whichever is higher) of at least 3.5 and will have completed or be
enrolled in Principles of Marketing (MAR 3023) and have or will conclude the course with at least an “A-”. During the application process you may request an exception to one or more of these criteria, download a sample of the application form here. To apply, submit your application and answer questions below. If you have questions or would like to contact the program, please email firstname.lastname@example.org.
- Your Name and N#.
- Confirm you are a declared marketing major with at least two non-summer semesters left at
UNF not counting the semester in which you are applying to this program. This
helps ensure you have the ability to complete all parts of the program prior to
- Affirm you meet (or will meet by next semester) the GPA requirements of an
overall GPA or UNF GPA (whichever is higher) of 3.5 or higher. You do not need
to report your actual GPA, just affirm your GPA meets the minimum required.
- Affirm you have completed, or are enrolled
and will complete, Principles of Marketing (MAR 3023) with at
least an “A-” prior to admission into the program. You may be enrolled in MAR
3023 during the application process, but acceptance to the program will be pending
completion of MAR 3023 with at least an A-.
- Attach your résumé and provide, in 100 words or
fewer, a paragraph demonstrating your “well roundedness” through
extracurricular activities showing your interests in more than one area. The
honors in marketing program seeks students who are multi-faceted, not just
highly qualified in a single dimension.
- Provide a written statement (400 words) that describes
what experience or motivation led you to major in marketing and of how you
expect to contribute to the program and to the company offering you an internship.
After receipt of your application, all qualified applicants will
be reviewed by the program committee and prioritized based on the information
provided in the application and relevant UNF records. Higher ranking applicants
will then be interviewed. Interviews are granted to a number of students
defined by the honors program committee and may vary over time.
Based on the application and interviews, well-qualified applicants
will be invited to join the honors program. If the committee does not assess there
are a sufficient number of qualified applicants, not all openings will be
At the end of the interview process, the program coordinator
communicates the results back to applicants and, if requested, will provide
in-person feedback on the applicant’s submission. Students may reapply for the program but may only reapply once.
- Mon, Oct 12, 2020—Application system open.
- Sun, Oct 25, 2020—Application to program is due.
- Wed, Oct 28, 2020—Interviewees selected and notified.
- Mon, Nov 02, 2020—Interviews completed and notifications sent during this week.
- Mon, Nov 09, 2020—Honors candidates register for Honors in Marketing Course.
About the Internship
Each honors candidate will complete a paid professional internship lasting at least one semester. The internships are coordinated by the honors in marketing program and are likely to be with a local company. Students may complete an internship in another location, but the internship must meet the following requirements and be approved by the honors program committee prior to the student starting the internship. Past internships do not qualify. If the student currently works in a role similar to a qualified internship, the honors program committee will work with the student’s manager to define a suitable honors internship project.
To qualify as an honors-in-marketing internship the
internship must be:
- Equivalent to at least 12 hours a week for a
full semester (16 weeks) for a total of at least 192 hours with no more than 20 hours in a given week if the student is in school.
- Paid at least minimum wage. Non-paid or volunteer activities would not count toward this internship but may qualify for the service component of the program.
- Consist of primarily professional activites (not clerical).
- Related to marketing, which includes, but is not necessarily limited to, activities in sales, product design or assessment, advertising or promotion including social media, pricing analysis, logistics or supply chain design or assessment, any form of market research including competitive analysis, market or marketing data analysis.
- A series of assessable tasks or project, which is the basis of the internship course grade.
About the Service Component
Each honors candidate will complete a service project of at least 100 hours, which may, or may not, be marketing related. All service activities must be approved by the program committee with typical examples including serving as a tutor, a student mentor, or another on- or off-campus service activity with a not-for-profit as approved by the honors program committee.
Not-for-profits may request honors student(s) for a project by emailing the honors program at email@example.com. We encourage marketing-, student-, or underprivileged-related activities, but any not-for-profit serving the community at large is welcome. The program maintains a list of recognized not-for-profits from which students choose the activity that best meets their schedule and other commitments.