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Aspire Initiative

About the Initiative

To better prepare and serve our growing number of exceptional marketing students, the UNF Marketing and Logistics department has created the Aspire initiative to:

  • Extend and enhance the experience of excelling students.
  • Provide real-world opportunities for experiential learning through professional internships, case projects, and service opportunities.
  • Build and support ongoing relationships with regional businesses.
  • Increase employment opportunities for marketing students.

Aspire students complete all courses required to graduate with a marketing degree and, through the elective Aspire course, build knowledge and skills sought by hiring managers. Successful completion of the Aspire course (B or better), earns the student invitations to Marketing Advisory Council (MAC) meetings and the opportunity to complete marketing case projects and internships with area companies.

Enrolling in Aspire

The Aspire initiative provides an opportunity for marketing majors to learn valuable personal, interpersonal, professional, and technical skills required by employers that are not typically covered in traditional academic classes. And, once you pass the Aspire class with a B or higher, you’ll be invited to the Marketing Advisory Council meetings where you get to network with dozens of local employers. Here you have the opportunity to get real experiential learning by taking on short case projects, volunteering, or doing internships all of which boost your resume. In addition, if you meet all the requirements of Honors in Marketing, you will graduate with Honors.


To join Aspire you must meet the following requirements. If you do, simply register for MAR 4906, “Special Topics–Aspire Marketing" during regular registration.


• Marketing Major.

• Have completed MAR 3023 with a “B” or higher.

• UNF or Overall GPA of 3.2 or higher.


For additional information, please see our FAQ.


About the Internship

Each Aspire student may, but is not required to, complete a professional internship. Students may complete an internship in any location around the world, but the internship should meet the following requirements and be approved by the Head of Aspire prior to the student starting the internship. We recommend these criteria to help ensure Aspire students receive meaningful, professional work experience related to their career path.


Qualified internships should be:

  • At least 200 hours, which is equivalent to 12.5 hours a week for a full semester (16 weeks). Total hours can be in any combination (e.g., 20 hours a week for 10 weeks), but students should not work more than 20 hours a week if enrolled full time in college courses. Students may start and end an internship across semesters, so may start anytime the company needs and the student’s schedule allows.
  • Paid at least minimum wage.
  • Consist of primarily professional activities (not clerical).
  • Related to marketing, which includes, but is not necessarily limited to, activities in sales, product design or assessment, advertising or promotion including social media, pricing analysis, logistics or supply chain design or assessment, any form of market research including competitive analysis and marketing data analysis.
  • A series of assessable tasks or project, which forms the basis of the internship course grade.
  • Hiring manager completes a survey-based assessment of the student at the end of the internship.

Organizations may request Aspire student(s) for an internship by emailing

About the Service Component

To gain relevant work experience, Aspire students may also, but are not required to, complete a service project of at least 100 hours, which should be marketing related. All career-related service activities should be approved by the Aspire Initiative head.


Not-for-profits may request Aspire student(s) for a project by emailing We encourage marketing- or business-related activities. Aspire maintains a list of recognized not-for-profits from which students can choose based on the mission and activity that best meets their schedule and career interests.

Aspire Students

Aspire students are selected from the top ten percent of our marketing majors. They have completed additional in-depth training preparing them for work in a professional environment, building their technical and “soft” skills, and focusing their career on areas of interest that take advantage of their strengths. See the current list of Aspire students here.