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Speakers Bureau: merging business and academics. Close-up of microphone.

Nick Doyle - Area President, Gallagher Affinity

Nick started his career as a business consultant for IBM’s Hong Kong practice supporting website optimization, attribution modeling, marketing, web analytics, and e-commerce implementations. While with IBM, he was engaged in system integration testing, business user support, client education, and consulting on the IBM WebSphere Commerce and CoreMetrics platforms. Upon joining DTPH, Nick implemented modern web analytics and reporting, and enhanced technology usage across the insurance business lines. He was responsible for the consolidation and quantification of all future IT projects, including buy or build analysis, IT project management, social media management and ongoing optimization.

 

Nick moved into a managing director and COO role with DTPH in 2016. In this capacity, he managed the planning and build-out of DTPH’s proprietary IP, including solutions to enhance the Company’s InsurTech business. Nick was successful in improving the site-specific conversion rate from 7.67% to 14.53% (an 89% increase).

 

Since March 2018, as CEO and Chief Revenue Officer Nick has primary responsibility for revenue growth through 1) deeper penetration into DTPH’s current health and wellness classes; 2) the addition of multiple new classes with similar risk profiles and similar premium levels to its current program; and 3) expansion into new higher premium classes potentially including doctors of chiropractic leveraging DTPH’s 60-year old Chiropractic Economics franchise and other similar classes (e.g., podiatry, dentistry, audiology, etc.) utilizing a content and audience acquisition or joint venture strategy. Nick has overall responsibility for setting strategy for all marketing channels including SEO, PPC, social media, email, affinity / affiliate, ad specialty, etc.