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Speakers Bureau: merging business and academics. Close-up of microphone.

Joseph W. Trance - Vice President, Retail for GuideWell Connect at Florida Blue 

Joseph Trance is a retail marketing and operational executive with experience in leading and managing diverse large-scale functional teams in the healthcare industry.  As the Vice President of retail for GuideWell Connect, Mr. trance leads the strategic plan, geographic expansion, day-to-day operations, budgement management and financial net contribution performance of 15 retail centers throughout the state of Florida. 


Mr. Trance began his career with Florida Blue in 1994 and has held various positions within the company, including Vice President of Enrollment Maintenance and Billing, Vice President of Claims Operations and Vice President of Consumer Service.


Mr. Trance graduated from the SUNY Empire State College with his B.S. in Business Administration and from the University of Phoenix with his M.B.A.