Jean-Marc Francois - Founder and CEO, Retail Audit
Multicultural executive with strong entrepreneurial, marketing and sales background. Passionate about applying
innovative marketing and sales strategies for retail, consumer goods and pharmaceutical organizations. More
than 25 years’ experience. Has led projects in over 26 countries worldwide. Excellent strategic as well as
execution skills for a wide spectrum of commercial challenges. People developer and coach.
Fluent in English, French and Spanish.
Leads a market information, research and consulting firm specialized in the assessment of client’s
commercial execution. Provides sales and marketing advice (such as distribution strategy, shopper
experience, omnichannel marketing, category management, etc) for some of the leading packaged
consumer goods, retail and pharmaceutical clients in the world (Pfizer, Nestlé, Colgate, P&G,
Pernod-Ricard, Bacardí, etc..). Oversees all aspects of general management, especially strategic
new product and service development