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Sport Management 


UNF's #4-ranked sport management program is situated in sports-rich Jacksonville where our students are afforded experiential and community-based learning and industry experience. The relationships with reputable sport organizations, built by our exemplary faculty and students since the program's inception, allow Sport Management students unparalleled professional development opportunities. We are proud of our partnerships with many sport organizations, and below are just some of the Jacksonville-area organizations we are privileged to work with:

Association of Tennis Professionals Logo      Jacksonville Icemen Logo         Jacksonville Jaguars Logo     Jacksonville Sharks Logo    Jacksonville Armada Logo                                        

            First Coast YMCA Logo    SportsMEDIA Technology Logo        UNF Athletics Logo         PGA Tour Official Logo



The sport management degree program at The University of North Florida (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. Our Bachelor of Science in Sport Management program is accredited by COSMA. For more information about Student Learning Outcomes and Program Accreditation please click the Public Disclosure link below.

Official 2019 COSMA Seal

Public Disclosure

The COSMA Accredited Sport Management program is reflective of the fast-paced and growing sports industry across the country. The program of study provides an academic foundation in sports management for application in a variety of sports settings. Of further significance is that students receive valuable employment training though practicum and internship experiences in chosen settings including: college recreation or athletic programs, community recreation agencies, sport organizations or business, sport facilities, and professional sports teams.

Admission to the Program

Those entering the Sport Management program must meet University admissions requirements as well as the following admission requirements of a minimum of a 2.0 GPA.

GPA Policy

All program of study course work, including prerequisites, must be completed with a grade of C or higher.


Course Map

This Osprey Map provides a term-by-term sample schedule for the sport management program. It is designed to guide students in the selection of courses each term.


Career Services

COEHS Career Services is here to help you achieve your goals. We are dedicated to helping the students and alumni in the College of Education and Human Services plan and prepare for a successful career in their field. Career Services page.


Q: What is the difference between practicum and internship?

A: Your practicum is a shorter experience where you are required to complete roughly 75 hours in the field and can be completed during any sememster as long as you've met your prerequisites. Typically, students take their practicum the semester before their internship, which is a 400-hour requirement in the Summer semester and 420-hour requirement in the Spring and Fall semesters.


Q: Where can I do my practicum and internship?

A: Check out the list of approved sites on the Internship and Practicum webpage.


Q: How do I choose an internship or practicum site?

A: It is the student's responsibility to research the sites, identify a representative and contact that individual to learn of available field experience (practicum and internship) opportunities. Once you have secured your field experience opportunity for your practicum or internship, submit your application by completing the application survey found on the Internship and Practicum page.


Q: How and when do I apply for my practicum and internship?

A: The application deadline for all semesters is the EIGHTH FRIDAY of each semester.


Q: Can I study abroad?

A: Prior to COVID-19 protocols we had opportunities for students to travel to England and South Korea. Check back in the Fall 2022 term for updates on studying abroad.


Q: Who do I contact if I have questions about the program?

A: Dr. Kristi Sweeney is the program director For advising questions, contact Academic Advisor, Randall Crawford at

 Sport Data Analytics Lab COEHS horizontal logo


Sport Data Analytics Lab

The Sport Data Analytics Lab (S.D.A. Lab) is a sport related data analytics focused lab within the sport management field housed in the College of Education and Human Services at the University of North Florida. The Lab is a one-of-a-kind place to share our data analytics expertise through partnered projects and consultations with sport-related organizations regionally, nationally and internationally.

On Field Analytics

Performance Analytics

  • Analyze athlete/team performance to improve skills and strategies
  • Offer media valuable match data for viewers
  • Predict and prevent player inquiries

Off Field Analytics

Business Analytics

  • Assess value of an organization, league, team and athletes
  • Segment existing fans and estimate their value
  • Understand customer behavior with data
  • Create and examine effectiveness of various marketing activities

The Lab is a resource for producing and disseminating scholarship as well as educating a wide group of students, colleagues, and community members regarding the trends identified within sport analytics and the social impact these trends have on a variety of populations. One of the main goals is to share our data analytics expertise through partnered projects and consultations with sport-related organizations from regional to overseas.


The Community

The Sport Data Analytics Lab provides the community a centralized resource hub for communication. Specifically, it would give organizations or community members the opportunity for engaging in collaborative efforts, awareness building opportunities, or for questions.

The University

The Sport Data Analytics Lab provides the University of North Florida a sport management specific research center, which would further contribute to UNF's commitment to rigorous research activities.

The College

The Sport Data Analytics Lab provides the opportunity for increased interdisciplinary collaboration and community visibility among practitioners, organizations and community members. The Lab will work towards achieving the mission and vision statement of the College of Education and Human Services.

The Sport Management Program and Department

The Sport Data Analytics Lab provides a host of networking, scholarship, and professional development opportunities in regard to analytics. These opportunities include publishing research, interaction with sport-related organizations and increased visibility for student recruitment.


Read more about this unique resource in the Inside UNF Newsletter (August 2020 edition) here


Dr. Wanyong Choi, Assistant Professor

Leadership, School Counseling & Sport Management

Study Abroad

 Affording our sport management students the opportunity to study abroad provides them with unique opportunities to learn how to adapt to an academic setting different from their own. In turn, this allows them to stand out from the crowd when they go on to pursue challenging and exciting careers in sport organizations. The College of Education and Human Services typically offers two study aboard opportunities for sport management students in May and June each year. Due to COVID-19 these programs were postponed. Students can check back in the Fall for updates on additional study abroad programs. There are no planned faculty led study abroad programs for Summer 2022. 


South Korea

This study abroad trip provides the opportunity for sport management students to visit sport facilities, attend sporting events, meet leading industry professionals and learn about Korean culture and education. During the study abroad experience, sport management students travel to Jeju Island, Daejeon, Jeonju, Mokpo, Gwangju, and Seoul. They also have opportunities to visit Daejeon World Cup Stadium, Golfzon Headquarters Tour, Seoul World Cup Stadium, Blizzard Esports, Pyeongchang 2018 Winter Olympic Sites, Sports Monster Corporation and much more. Contact Dr. Wanyong Choi for more information.


Two students with Dr. Wanyong Choi pose with a statue at Golfzon Headquarters during 2019 South Korea Study Abroad trip   UNF students pose with Korean Wave Cultural Exchange Taekwondo Activation Program participants



In collaboration with the Department of Teaching, Learning, and Curriculum, this six-week study abroad provides the opportunity for sport management students to visit sport organizations and to learn the philosophy and principles of the sport industry. During the study abroad experience, sport management students travel to Chester, Plymouth, and London. Contact Dr. Liz Gregg for more information.

Sport management students pose in front of tourist attraction in England during study abroad trip with Dr. Liz Gregg



Sport Management Honors

Major: Sport Management

Concentration: Accelerated B.S. to M.Ed.

Degree: Bachelor of Science

Program Highlights

This is an accelerated bachelor (B.S. in Sport Management) to master's degree program

  • Students will complete the B.S. degree and matriculate into the master's degree program with 6 credit hours completed.
  • Graduates earn a M.Ed. in Educational Leadership with a concentration in Athletic Administration.
  • This accelerated program also serves as the Honors in the Major for Sport Management.
  • Up to $1,500* of financial aid is available for those accepted into this program. *award based on financial need. 


Once an undergraduate has attained junior status, they are eligible to apply for an accelerated track. The following is required: 

  • Completion of at least 15 undergraduate hours in their major. 
  • Minimum undergraduate GPA of 3.40 in their major, 3.0 overall GPA
  • Letter of recommendation from a faculty member in their major. 


Students who are admitted into the accelerated program would be able to take 2 courses (6 hours at the graduate level) and would be able to select 2 of the 5 graduate courses listed below: 


  • SPM5206 Ethics and Issues in Sport (3 credits)
  • SPM5308 Marketing and Promotion in Sport (3 credits)
  • SPM5506 Sport Finance (3 credits) 
  • SPM5606 Sport Governance and Compliance (3 credits)
  • SPM6106 Sport Facility and Risk Management (3 credits) 


Dr. Liz Gregg

Associate Professor & Chair