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Sport Data Analytics Lab

The Sport Data Analytics Lab (S.D.A. Lab) is a sport related data analytics focused lab within the sport management field housed in the College of Education and Human Services at the University of North Florida. The Lab is a one-of-a-kind place to share our data analytics expertise through partnered projects and consultations with sport-related organizations regionally, nationally and internationally.

On Field Analytics

Performance Analytics

  • Analyze athlete/team performance to improve skills and strategies
  • Offer media valuable match data for viewers
  • Predict and prevent player inquiries

Off Field Analytics

Business Analytics

  • Assess value of an organization, league, team and athletes
  • Segment existing fans and estimate their value
  • Understand customer behavior with data
  • Create and examine effectiveness of various marketing activities

The Lab is a resource for producing and disseminating scholarship as well as educating a wide group of students, colleagues, and community members regarding the trends identified within sport analytics and the social impact these trends have on a variety of populations. One of the main goals is to share our data analytics expertise through partnered projects and consultations with sport-related organizations from regional to overseas.

Benefits

The Community

The Sport Data Analytics Lab provides the community a centralized resource hub for communication. Specifically, it would give organizations or community members the opportunity for engaging in collaborative efforts, awareness building opportunities, or for questions.

The University

The Sport Data Analytics Lab provides the University of North Florida a sport management specific research center, which would further contribute to UNF's commitment to rigorous research activities.

The College

The Sport Data Analytics Lab provides the opportunity for increased interdisciplinary collaboration and community visibility among practitioners, organizations and community members. The Lab will work towards achieving the mission and vision statement of the College of Education and Human Services.

The Sport Management Program and Department

The Sport Data Analytics Lab provides a host of networking, scholarship, and professional development opportunities in regard to analytics. These opportunities include publishing research, interaction with sport-related organizations and increased visibility for student recruitment.

Read more about this unique resource in the Inside UNF Newsletter (August 2020 edition) here

Contact

Dr. Wanyong Choi, Assistant Professor

Leadership, School Counseling & Sport Management

w.choi@unf.edu