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Online Sport Management with Marketing Minor

Sport Management Students working at a Jaguars Game


The online sport management degree program with a minor in marketing is designed for competitive upper division applicants (60 or more earned credit hours or an AA degree). The program curriculum allows students to combine a passion for sports with a strong background in sport management and marketing. It is designed to provide students a comprehensive academic schedule and integrative experiences that keeps each cohort of students together throughout their two years of coursework. Upon completion, graduates will earn a Bachelor of Science degree in Sport Management with a minor in Marketing - preparing them to meet the demands of the sport business industry.Students will develop industry-proven skills in sport marketing, analytics, and finance through market-relevant coursework and experiential learning.


This program is completely online. 100% online instruction makes this program ideal for students who may not have the time, flexible schedules, and/or resources to travel to campus. This program does not require students to vist the campus at any time during their enrollment. However, students should note that the program does require students to complete the practicum and internship hours in-person with a sport industry organization.


This online program is designed to meet the needs of working professionals. The online format provides an alternative to face-to-face courses of study that allows students to conveniently integrate their academic work into their lifestyles. The courses are designed to meet the specific educational needs of persons with work experience, while allowing opportunities for networking with peers and community leaders. This program provides a structured cohort that allows students to meet their professional demands while conveniently earning their degree. After two years, and a total completion of 60 credit hours you'll graduate with a Bachelor of Science degree in Sport Management with a minor in Marketing.

Program Highlights

  • 100% Online Coursework
  • Cohort Model (each cohort begins in the Fall semester)
  • Learn from experienced faculty
  • Engage with the nation's leading professionals in Sports
  • Graduate with a Bachelor of Science degree in Sport Management with a minor in Marketing


Students must apply by July 1 for Fall admission

Upper-level Transfer Admissions Requirements


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Helpful Links

Required Courses


  • ACG2021 Principles of Financial Accounting (3 credits)
  • ECO2013 Principles of Macroeconomics (3 credits)
  • STA2023 Elementary Statistics for Business (3 credits)

Term 1

  • SPM2000 Intro to Sport Management (3 credits)
  • SPB3603 Diversity in Sport (3 credits)
  • SPM3306 Sport Marketing (3 credits)
  • PET3493 Issues in Sport (3 credits)
  • MAR3023 Principles of Marketing (3 credits)

Term 2

  • SPM3044 Governance & NCAA Compliance (3 credits)
  • PET4464 Sport Finance (3 credits)
  • PET3473 Communication in Sport (3 credits)
  • SPM4516 Fundraising & Development in Sport (3 credits)
  • MAR4400 Professional Selling (3 credits)

Term 3 (Summer)

  • MAR4503 Consumer Behavior (3 credits)
  • Outstanding AGC2021, ECO2013, STA2023 (3 credits each)

Term 4

  • SPM3948C Sport Management Practicum (3 credits)
  • PET4476 Sport Law (3 credits)
  • SPM4703 Sport Business Analytics (3 credits)
  • PET3104 Sport Facility Management (3 credits)
  • MAR4721 Digital Marketing (3 credits)

Term 5

  • SPM4941 Sport Management Internship (12 credits)

For questions about this sport management program and curriculum questions you, contact Dr. Kristi Sweeney at