COSMA Public Disclosure Requirements

The sport management degree program at The University of North Florida (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degree are accredited by COSMA:

• Bachelor of Science, Sport Management

Program-Level Student Learning Outcomes Matrix - Academic Year 2021-22

Assessment Results Options:

1. Does not meet expectation
2. Meets expectation
3. Exceeds expectation
4. Insufficient data

Student Learning Outcomes Matrix Narrative:

Your outcomes assessment plan must include, at minimum, two direct and two indirect measures of all student learning outcomes. Some measurement tools will be used to measure more than one student learning outcome. Each student learning outcomes must be measured at least once; including more and varied measures is a better practice and is encouraged. Below, narrate how you “close the loop” by describing any changes and improvements you made and plan to make as a result of your assessment activity: 

• Address ALL SLOs – those that meet or exceed expectations and those that do not.
• Explain why you have measures with insufficient data.
• Describe how this outcomes assessment data drives curricular and other decisions.
• Describe how have you improved/changed this year based on this data (close the loop). 

Address ALL SLOs – those that meet or exceed expectations and those that do not. 

Faculty continue to review and revise learning measures and outcomes to ensure that sport management curriculum and course content in aligned with sport industry best-practices. We have continually review measures of student learning for appropriateness and utilize industry experts as well as program assessment data to drive our decision-making. 

In general, SLOs meet or exceeded during the reporting year. Faculty reviewed performance on SLO measures compared to previous years and note the following as strong points: 

• SLO1: Overall, results on the press release were relatively the same as the previous AY except for an increase in the number of students performing better on the video interview assignment. We reported both oral and written communication measures for this academic year. We continue to work with students to produce writing that clearly addresses audience and purpose; identify and use relevant and reliable source materials; compose documents that adhere to generally accepted standards of English usage and APA. 
• SLO2: We implemented professional development seminars with our EIR during the reporting year. These will focus on the career placement as well in-demand sport industry knowledge, skills, and dispositions. Moving forward we will continue to present students with additional opportunities and exercises that will build upon their ability to demonstrate the knowledge, skills, and dispositions to become effective sport managers. We continue to find ways within the time constraints of this course to add additional touch points – this can be challenging given that students are completing either 400-420 hours on site. Moving forward, we have discussed broadening this SLO to incorporate earlier measures of student learning.
• SLO3: Faculty conducted a review the associated assignments and instructional strategies for Sport Law and worked to increase the academic rigor through a Fact Pattern Assignment. Ninety-five percent of students scored an 80% or better on this assignment. We will continue to monitor this learning outcome given that students reported their ability and preparedness levels for analyzing and explaining legal concepts relevant to the sport industry were below our 90% benchmark. 84.5% of graduating seniors agreed/strongly agreed in their ability and preparedness to analyze and explain legal concepts relevant to the sport industry. Fact Pattern assignment details are included in the Appendix. This course has been taught be adjunct faculty with JDs and we will continue to be able to streamline the course content across sections. Additionally, we are also working to ensure that all sport management faculty have completed Teaching Online trainings to provide the highest quality instruction given that Sport Law has been taught primarily online for the past 2-3 academic years.
• SLO4: Faculty continue to review and if appropriate revise curriculum and/or learning experiences that to increase the degree of intercultural competence and cultural self-awareness and demonstrate our commitment to diversity, equity, and inclusion order to increase the degree of intercultural and cultural self-awareness. Students continue to exceed our expectations on this SLO and we will look to make adjustments to benchmarks for in the next academic year.
• SLO5: Continue to increase content knowledge in sport marketing and develop content associated with the fundamentals of marketing that that can be used across courses. Dr. Lee provided a newly named but similar assignment for this academic year. Thus, moving into next academic year we will eliminate the Brand Profile. This measure was used by an adjunct faculty member during the fall term of reporting year thus why the data is presented herein. This is noted in Appendix documents.
• SLO6: This assignment includes an esports business simulation tool that allows students to foster critical thinking, problem solving, and pre-preprofessional competencies (specifically, financial literacy as it relates to budgeting and revenue development strategies). This measure continues to be evaluated for effectiveness and expansion. Additionally, the assessment rubric is included in the Appendix.

Program-Level Operational Effectiveness Goals Matrix - Academic Year 2021-22

Assessment Results Options:

1. Does not meet expectation
2. Meets expectation
3. Exceeds expectation
4. Insufficient data

Note: We eliminated OEG 6 during AY 2021-22 and included one measure into OEG 5. See Appendix. 

Overall, the program met or exceeded expectations all but two designated OEG measurements during AY 2021-22. 

OEG 1: We met or exceeded measures related to student retention and graduation rates. We monitor FTICs on progress toward degree and put registration holds on students who are not on track to graduate in four years. We communicate with SPM majors numerous times throughout the year to ensure they are proactive in enrolling in courses and applying for field experience. We work hard to maintain a curriculum that is relevant and reflective of sport-industry best practice. 

OEG 2: Measures 1 & 2 met or exceeded the benchmark but did not meet the benchmark for Measure 3. Generally speaking, AY 2021-22 graduates would have had their sport management coursework and experiences impacted by the pandemic and this may provide some insight into why only 76% felt completely or a lot confident in their ability to determine what is expected of them on the job. However, 97.5% felt at least moderately confident in their ability to determine what is expected on the job. We also note that OEG 3, Measure 2, Program Senior Survey provides somewhat conflicting results given that 96% of graduates reported they were confident to enter a professional career in the sport industry. 

OEG 3: We meet or exceed measures related to attracting and retaining a vibrant and diverse group of faculty and staff that are committed to quality of instruction and student success. We pride ourselves in the feedback students provided related to value of course content and faculty knowledge within the field. We work hard to maintain this type of high feedback and strive to exceed expectations. 

OEG4: We met or exceeded measures related to excellence in every teaching and demonstrating an ethos of student care and mentorship. We pride ourselves on OEG 4 measures and take pride in the fact that 96% and 98% of graduating seniors reported that faculty provided excellent quality instruction and were available outside of class to assist, respectively. We note that our overall instructor ISQ average is lower than it has been in previous years. This overall average includes ALL ISQ data regardless of meeting validity and reliability measures. For example, some response rates fall below the 15%. We will continue to monitor ISQ data especially given the university measures to revise the existing measures. 

OEG5: We work hard to maintain a curriculum that is relevant and reflective of sport-industry best practice and prepares students to work it the industry upon graduation. All graduating seniors reported they were well-prepared or prepared to enter sport industry career and three of four respondents indicated they were well-prepared. Additionally, 71% of seniors indicated they would be employed FT in sport industry. This is a point of pride for our faculty given the challenges this group has faced given the pandemic. We will continue to utilize sport industry partners, EIRs and Advisory Board members explore challenges with employability and potential needs in degree design.

PROGRAM INFORMATION PROFILE

This profile offers information about the program in the context of its mission, basic purpose and key features.

Name of Institution

Institution: University of North Florida

Program Accreditor: Commission on Sport Management Accreditation 

Institutional Accreditor: Southern Association of Colleges and Schools 

Date of Next Comprehensive Program Accreditation Review: 2028 

Date of Next Comprehensive Institutional Accreditation Review: 2029

URL where accreditation status is stated:  https://www.unf.edu/coehs/lscsm/sport/Sport_Management.aspx

Indicators of Effectiveness with Undergraduates [As Determined by the Program] 

1. Graduation Year: 2021-22 # of Graduates: 71 
   1. Graduation Rate – Because students are not in a declared major until they complete 60 hours, we cannot use a traditional 150% graduation rate for this population. 
    
2. Completion of Educational Goals (other than certificate or degree – if data collected) 
   1. # of Students Surveyed: 71 # Completing Goal: 71 
    
3. Average Time to Degree 
   1. 4-Year Degree: 4.06 yrs
    
4. Annual Transfer Activity (into Program): 
   1. Year: 2021-22 # of Transfers: 106 Transfer Rate: 39%
    
5. Graduates Entering Graduate School: Year: 2021-22 
   1. # of Graduates: 71 # Entering Graduate School: 18 
    
6. Job Placement (if appropriate): Year: 2021-22 
   1. # of Graduates: 71 # Employed: 51 (FT)
    

Form developed by the Council for Higher Education Accreditation. © updated 2020