COSMA Public Disclosure Requirements

The sport management degree program at The University of North Florida (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degree are accredited by COSMA:

• Bachelor of Science, Sport Management

Program-Level Student Learning Outcomes Matrix - Academic Year 2020-21

Assessment Results Options:

1. Does not meet expectation
2. Meets expectation
3. Exceeds expectation
4. Insufficient data

*Crisis Response [Written Communication]: This assignment requires higher-order thinking assignment and only has reporting data for the Fall 2020. We did not meet our expectation because of the small sample size and there were 3 students who had missing assignments. Thus, we fell below the benchmark. 100% of students who turned in the Crisis Response (N= 15) met the benchmark and 61% scored a 4. We will implement this over two semesters during the 2021-22 AY in Sport Communications. 

Program-Level Operational Effectiveness Goals Matrix

Assessment Results Options:

1. Does not meet expectation
2. Meets expectation
3. Exceeds expectation
4. Insufficient data

PROGRAM INFORMATION PROFILE

This profile offers information about the performance of a program in the context of its basic purpose and key features.

Name of Institution

Institution: University of North Florida

Program Accreditor: Commission on Sport Management Accreditation 

Institutional Accreditor: Southern Association of Colleges and Schools 

Date of Next Comprehensive Program Accreditation Review: 2020 

Date of Next Comprehensive Institutional Accreditation Review: 2021 

Program Context and Mission

Program Mission: The University of North Florida Sport Management Program is reflective of the fast-paced and growing sports industry across the country. The program of study provides an academic foundation in sport management for application in a variety of sports settings. The Sport Management major is appropriate for candidates who seek careers in professional sport, college athletics, community/recreational sports or sport entrepreneurship.

Program Goals: We assess content by using a variety of measures. This is accomplished through the use of examinations and quizzes, communication methods (oral and written), and critical thinking through field experiences. Sport management candidates are to complete a graduating senior survey, which is based on the program's learning outcomes. The results of this survey are analyzed by program faculty and used to make curricular changes as necessary. Our program learning outcomes state that our students are to be able to:

• Students will apply and evaluate principles of oral and written communication, mass communication and public relations particularly as they relate to sport management.
• Students will demonstrate the knowledge, skills, and dispositions to become effective sport managers.
• Analyze legal issues relevant to sport management.
• Students will be able to identify and explain the socio-cultural variables that influence sport.
• Students will apply fundamental marketing concepts to the sport industry and understand the unique aspects of sport consumer and product markets.
• Students will explain the importance of budget and finance to sport-related organizations and evaluate micro- and macro-economic principles as they relate to the sport industry. 

Brief Description of Student Population:

During the 2019-20 academic year we had 291 undergraduate sport management majors and 44 minors. The majority of our students are male (75%) and 36% were FTIC. Approximately 75% of 2019-20 graduates were White, non-Hispanic, 80% worked while earning their degree, 82% graduated with a minor (Business Management and Marketing accounted for 72% of declared minors). Our students have a UNF GPA of 3.01 and an upper level GPA of 3.14. Our graduates report higher median wage by CIP and a higher rate of FT employment when compared to sport management graduates from the University of Florida and Florida State University. Overall retention and graduation of students in the Sport Management program is predicted y UNF GPAs, specifically the first fall semester. 

Admissions Requirements: Our program currently does not have any specific admissions requirements.

Indicators of Effectiveness with Undergraduates as Determined by the Program

1. Graduation

   Year: 2019-20

   # of Graduates: 84

   Graduation Rate - Because students are not in a declared major until they complete 60 hours, we cannot use a traditional 150% graduation rate for this population.

    

2. Completion of Educational Goal (other than certificate or degree - if data collected)

   # of Students Surveyed: 84

   # Completing Goal: 84

    

3. Average Time to Certificate or Degree

   1-Year Certificate: N/A

   2-Year Degree: N/A

   4-Year Degree: 4.1 yrs

    

4. Annual Transfer Activity

   Year: 2019-20

   # of Transfers: 149

   Transfer Rate: 51%

    

5. Graduates Entering Graduate School

   Year: 2019-20

   # of Graduates: 84

   # Entering Graduate School: 20

    

6. Job Placement (if appropriate)

   Year: 2019-20

   # of Graduates: 84

   # Employed: NA

    

7. Licensure/Certification Examination Results: N/A

    

8. Additional Indicators, if any:

Form developed by the Council for Higher Education Accreditation. © updated 2015