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COSMA Public Disclosure Requirements

The sport management degree program at The University of North Florida (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degree are accredited by COSMA:

  • Bachelor of Science, Sport Management

Program-Level Student Learning Outcomes Matrix - Academic Year 2019-20

Assessment Results Options:

  1. Does not meet expectation
  2. Meets expectation
  3. Exceeds expectation
  4. Insufficient data

SLO 1 - Students will apply and evaluate principles of oral and written communication, mass communications, and public relations particularly as they relate to sport management

Identify Each Student
Learning Outcome
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:  
Press Release  90% of students will receive a "3" and 61 57 93% Exceeds Expectation
Press Release We aim that 30% will score a "4" 61      49 80% Exceeds Expectation
Senior Survey Students strongly agree/agree on each item related to SLO 84 80 95% Exceeds Expectation

 

SLO 2- Students will demonstrate the knowledge, skills, and dispositions to become effective sport managers.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:  
Internship Site Supervisor Evaluation (indirect) *spring not included due to COVID-19 80% of students will receive scores of 4 or higher 30 30 100% Exceeds Expectation
Senior Capstone Project (direct)
*spring not included due to COVID-19
95% of students will receive a "3" 41 40 98% Exceeds Expectation
Senior Capstone Project (direct)
*spring not included due to COVID-19
We aim that 80% will score a "4" 41      40 98% Exceeds Expectation
Senior Survey Students strongly agree/agree on each item related to SLO 84 84 100% Exceeds Expectation

 

SLO 3- Students will explain legal concepts relevant to the sport industry.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Legal Issue Presentation 90% of students will receive a "3" 65 58 92% Exceeds Expectation
Legal Issue Presentation We aim that 30% will score a "4" 65      46 71% Exceeds Expectation
Senior Survey Students strongly agree/agree on each item related to SLO 84 82 96% Exceeds Expectation

 

SLO 4- Students will apply fundamental marketing concepts to the sport industry and understand the unique aspects of sport consumer and product markets.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Brand Profile  90% of students will receive a "3" 32 30 94% Exceeds Expectation
Brand Profile  We aim that 30% will score a "4" 32 28 88% Exceeds Expectation
Senior Survey Students strongly agree/agree on each item related to SLO 84 76 90% Meets Expectation

 

SLO 5- Students will identify and explain the socio-cultural variables that influence sport.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Sport Issues Presentation 90% of students will score a "3" 49 45 92% Meets Expectation
Sport Issues Presentation We aim that 30% will score a "4" 49 35 71% Meets Expectation
Senior Survey Students strongly agree/agree on each item related to SLO 84      84 100% Exceeds Expectation

 

SLO 6- Students will explain the importance of budget and finance to sport-related organizations.

Identify Each Student
Learning Outcome
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Financial Analysis  90% of students will score a "3" 70 66 94% Exceeds Expectation
Financial Analysis  We aim that 30% will score a "4" 70      22 31% Exceeds Expectation
Senior Survey Students strongly agree/agree on each item related to SLO 84 80 95% Exceeds Expectation

Program-Level Operational Effectiveness Goals Matrix

Assessment Results Options:

  1. Does not meet expectation
  2. Meets expectation
  3. Exceeds expectation
  4. Insufficient data

OEG 1: Recruit, retain and graduate students in the major.

Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Graduation rates and excess hours from UNF Administrative Data and Reporting

Achieve a four-year graduation rate for first-time, full-time undergraduates (FTIC) of 70%. Award 80% of SPM degrees within 110% of credit hours required by the BOG.

80% of FTICs met the 4-year graduation rate

98.3% of SPM majors graduated without excess hours

Exceeds Expectation
Retention and Student Engagement from UNF Data & Reporting Enroll at least 50% of FTIC in SPM coursework during their first 50 hours – to ensure that majors engage and interact with faculty early. 90% of FTICs in the major enrolled in SPM coursework.

80% of FT FTIC students from the Fall 2019 freshman class who originally declared sport management as their major, were retained into their second fall term with at least a 2.0 cumulative GPA. 
Exceeds Expectation

 

OEG 2: Provide pathways and strategies for student success throughout their educational journey, enabling them to reach and exceed their goals.

Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Engage in high impact practices designed to optimize enrollment. At least 90% of students have engaged in a high impact practice as defined by University (UNF TLOs)
100% of graduating seniors engaged in practicum and internship. Spring 2020 practicum and internships were cut short because of pandemic.

74% of graduating seniors engaged
in credit-related community-based learning.

86% of graduating seniors engaged in non-credit-related community- based learning.

20% of graduating seniors engaged in research with UNF faculty outside of class project.

9% of graduating seniors studied abroad.
Exceeds Expectation
Sport Management Program Senior Survey 90% of graduating seniors will report that they feel (confident or very confident) to enter their professional careers.

90% of graduating seniors consider proficiency themselves proficient in sport management
content areas.
100% of seniors indicated proficiency in sport management content areas.

91% of graduating seniors indicated they were confident entering sport industry careers.
Exceeds Expectation

 

OEG 3: Attract and retain a vibrant and diverse group of faculty and staff that are committed to quality of instruction and student success.

Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
UNF Office of Assessment Exit Survey 90% of students will (agree or completely agree) that:

“…quality of instruction in
most of my classes was
excellent.”

“…content of the courses in my major were valuable.”

“…faculty were knowledgeable in their field.”
90% of respondents (agreed or completely agreed) on each of the three items.

Qualitative evidence:

“What one thing should NOT be changed about the educational
experience (at UNF)?”
#1: "UNF is doing a great job providing students the knowledge and
experience they need for their careers."
#2: "The professors. They are great and helped me be successful in my classes."
#3: "The sport management professors are tremendous and helpful."

Qualitative evidence:

“What one thing WOULD you change about the educational experience (at UNF)?”
#1: "The one change I would most like to see implemented to improve the educational experience at UNF is the career opportunities for students."
#2:"More in person class with the sport management major."
#3: "I would like to see a larger diversity of professors for courses."
#4: "Deeper content in the sport management field."
#5: "More supplemental instruction (SI) weekly classes for challenging courses. I think all professor should offer it and that it would be a great help for students."
Exceeds Expectation
Faculty Enhancement
Attend or present at a faculty enhancement activity. Faculty engaged in a minimum of one faculty enhancement initiative. Exceeds Expectation
Faculty Scholarship Attend or present at a faculty enhancement activity. All tenure and tenure-earning faculty each presented at least twice at international/national
conferences during 2019-20.
Exceeds Expectation


OEG 4: Demonstrate excellence in teaching

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark Data Summary Assessment Results:
Overall instructor rating - ISQs Faculty maintains an average overall instructor rating of 4/5.  2019-20 Academic Year
4.28/5 AV SPM Coursework
4.41/5 AV FT Faculty/Instructors
4.15/5 AV Adjunct Faculty

2018-19 Academic Year
4.49/5 AV SPM Coursework
4.47/5 AV FT Faculty/Instructors
4.59/5 AV Adjunct Faculty

2017-18 Academic Year
4.32/5 AV SPM Coursework
4.16/5 AV FT Faculty/Instructors
4.47/5 AV Adjunct Faculty

*Reporting does not include Spring 2020. ISQ scores will not be published for the Spring term of reporting year due to alternative grading procedures due to pandemic.

There is no significant difference in mean scores over the past three academic years. 
Exceeds Expectation
UNF Office of Assessment Exit Survey 90% of students (agree or strongly agree) that:

the quality of instruction was excellent in required sport management courses; and,

faculty were available after class and during office hours.
 95% of respondents (agreed or strongly agreed) that:

the quality of instruction was excellent in required sport management courses; and, faculty were available after class and during office hours.

Qualitative supporting evidence:
#1: "Majority of my professors were extremely helpful and gave me the opportunity to succeed inside the
classroom and outside. Offering help with not only the class material but resume help and general advice...It was extremely helpful and made me more comfortable."
#2: "I found my time at UNF to be rewarding, with faculty that were knowledgeable and easy to work with, and an environment that promoted student interaction."
Exceeds Expectation
Chair evaluation of instructor performance Faculty meet expectations for teaching set forth in CBA.  FT tenure or tenure earning faculty all met or exceeded expectations based upon 2019-20 Annual Evaluations.
Meets Expectation

 

OEG 5: Provide a curriculum that is in line with industry expectations that prepares students to confidently enter the workforce and achieve appropriate employment and continuing education placements of graduates.

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark Data Summary Assessment Results:
UNF Office of Assessment Exit Survey 80% of respondents indicate they are confident in their ability to enter the sport industry workforce.  90% of seniors indicated that they were (a lot or completely confident) in their ability to:
• determine job expectations;
• learn on the job; and
• develop cooperative working relationships.

89% were (a lot or completely confident) in their ability to:
• solve new & different problems; and
• solve most problems even though no solution is immediately apparent.

Qualitative Evidence:
“The one thing that should not be changed is the curriculum, UNF is doing a great job providing students’ knowledge and experience they
need for their careers.”

“The professors are great and knew
individuals in the industry to help me
find a practicum and internship.”
Exceeds Expectation
Student Placement Alumni Data/Senior Survey 60% of undergraduate students will report working in sport industry careers or attending graduate school. 
  Insufficient Data

 

OEG 6: Develop, convene and maintain collaborative partnerships that strengthen student learning, engagement, and interaction with sport industry professionals in the region, state, nation and around the globe. 

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark Data Summary Assessment Results:
Field Experience Approved Sites Continue to expand the number of approved sites for internship and field experience.

Expand opportunities for students to gain experience with multiple sport organizations during practicum.

Pre-approved sites:
We increased the number of pre- approved sites since 2018-19 reporting. A full list is available for students on our website.

Practicum:
89% of students (N=35) completed required hours at two or more sites
(prior to remote learning).
Meets Expectation
Meaningful Engagement with Sport Industry Partners Continue to expand the number of student interactions with advisory board members and sport industry professional outside of field experience.
We expanded opportunities for students to interact with sport industry professionals during the reporting year.

Examples are provided in our Annual Report and Reaffirmation of Accreditation Report.
Meets Expectation
 
Additional Notes
SPM3948C Practicum Spring 2020: Students had the option to choose from five pre-approved sites. The overarching goal provide students with the opportunity to diversify their industry experience and build their resumes.

Alumni Data: While we have insufficient data for the AY 2019-20 because of the coronavirus pandemic, it is worth noting that recent SUS data reports that UNF sport management alumni are more likely to be employed FT when compared to UF and FSU. UNF sport management alumni are also more likely to earn higher median wages.

PROGRAM INFORMATION PROFILE

This profile offers information about the performance of a program in the context of its basic purpose and key features.

Name of Institution

Institution: University of North Florida

Program Accreditor: Commission on Sport Management Accreditation 

Institutional Accreditor: Southern Association of Colleges and Schools 

Date of Next Comprehensive Program Accreditation Review: 2020 

Date of Next Comprehensive Institutional Accreditation Review: 2021 

 

Program Context and Mission

 

Program Mission: The University of North Florida Sport Management Program is reflective of the fast-paced and growing sports industry across the country. The program of study provides an academic foundation in sport management for application in a variety of sports settings. The Sport Management major is appropriate for candidates who seek careers in professional sport, college athletics, community/recreational sports or sport entrepreneurship.

 

Program Goals: We assess content by using a variety of measures. This is accomplished through the use of examinations and quizzes, communication methods (oral and written), and critical thinking through field experiences. Sport management candidates are to complete a graduating senior survey, which is based on the program's learning outcomes. The results of this survey are analyzed by program faculty and used to make curricular changes as necessary. Our program learning outcomes state that our students are to be able to:

  • Students will apply and evaluate principles of oral and written communication, mass communication and public relations particularly as they relate to sport management.
  • Students will demonstrate the knowledge, skills, and dispositions to become effective sport managers.
  • Analyze legal issues relevant to sport management.
  • Students will be able to identify and explain the socio-cultural variables that influence sport.
  • Students will apply fundamental marketing concepts to the sport industry and understand the unique aspects of sport consumer and product markets.
  • Students will explain the importance of budget and finance to sport-related organizations and evaluate micro- and macro-economic principles as they relate to the sport industry. 

Brief Description of Student Population:

During the 2019-20 academic year we had 291 undergraduate sport management majors and 44 minors. The majority of our students are male (75%) and 36% were FTIC. Approximately 75% of 2019-20 graduates were White, non-Hispanic, 80% worked while earning their degree, 82% graduated with a minor (Business Management and Marketing accounted for 72% of declared minors). Our students have a UNF GPA of 3.01 and an upper level GPA of 3.14. Our graduates report higher median wage by CIP and a higher rate of FT employment when compared to sport management graduates from the University of Florida and Florida State University. Overall retention and graduation of students in the Sport Management program is predicted y UNF GPAs, specifically the first fall semester. 

 

Admissions Requirements: Our program currently does not have any specific admissions requirements.

Indicators of Effectiveness with Undergraduates as Determined by the Program

  1. Graduation

    Year: 2019-20

    # of Graduates: 84

    Graduation Rate - Because students are not in a declared major until they complete 60 hours, we cannot use a traditional 150% graduation rate for this population.

     

  2. Completion of Educational Goal (other than certificate or degree - if data collected)

    # of Students Surveyed: 84

    # Completing Goal: 84

     

  3. Average Time to Certificate or Degree

    1-Year Certificate: N/A

    2-Year Degree: N/A

    4-Year Degree: 4.1 yrs

     

  4. Annual Transfer Activity

    Year: 2019-20

    # of Transfers: 149

    Transfer Rate: 51%

     

  5. Graduates Entering Graduate School

    Year: 2019-20

    # of Graduates: 84

    # Entering Graduate School: 20

     

  6. Job Placement (if appropriate)

    Year: 2019-20

    # of Graduates: 84

    # Employed: NA

     

  7. Licensure/Certification Examination Results: N/A

     

  8. Additional Indicators, if any:

Form developed by the Council for Higher Education Accreditation. © updated 2015