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COSMA Public Disclosure Requirements

The sport management degree program at The University of North Florida (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degree are accredited by COSMA:

  • Bachelor of Science, Sport Management

Program-Level Student Learning Outcomes Matrix - Academic Year 2021-22

Assessment Results Options:

  1. Does not meet expectation
  2. Meets expectation
  3. Exceeds expectation
  4. Insufficient data

SLO 1 - Apply principles of oral and written communication relevant to sport management

Identify Each Student
Learning Outcome
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:  
Measure 1: Press Release (direct) Minimum of 90% at proficient or better 74 67 90.5%

Meets Expectations

Measure 2: Video Interview (direct) Minimum of 90% at proficient or better 72 65 90.2%      Meets Expectations

Measure 3: SPM Senior Survey (indirect) Minimum of 90% agree on ability to 71 68
95.7% Exceeds Expectations


  

SLO 2- Demonstrate the knowledge, skills, and dispositions to become effective sport managers.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:  
Measure 1: Supervisor Evaluation (indirect) 
90% of students will receive scores of 4 or higher 43 43 100% Exceeds Expectation
Measure 2: SPM4941 Final Project (direct) Minimum of 90% at proficient or better 43     41 95.3%    Meets Expectations
Measure 3: SPM Senior Survey (indirect) Minimum of 90% agree on ability to 71 64 90.1% Meets Expectations

 

SLO 3- Analyze legal concepts relevant to the sport industry.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Measure 1: Legal Issue Presentation (direct) Minimum of 90% at proficient or better 67 60 89.5% Meets Expectations
Measure 2: Fact Pattern (direct) Minimum of 90% will score 80% or better 47 45 95.7% Exceeds Expectations
Measure 2: SPM Senior Survey (indirect) Minimum of 90% agree on ability to 71 60 84.5% Does Not Meet Expectations

 

SLO 4- Identify and explain fundamental marketing concepts to the sport industry and understand the unique aspects of sport consumer and product markets.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Measure 1: Brand Profile (direct) Minimum of 90% at proficient or better 33

30 90% Exceeds Expectations
Measure 2: Brand Identity Audit (direct) Minimum of 90% at proficient or better 33 33 100% Exceeds Expectations
Measure 3: SPM Senior Survey (indirect) Minimum of 90% agree on ability to 71 67 94.3% Exceeds Expectations

 

SLO 5- Recognize and understand the socio-cultural variables that influence sport.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Measure 1: Sport Issues Presentation (direct) Minimum of 90% at proficient or better
78 73 93.5% Exceeds Expectations
Measure 2: Senior Survey (indirect) Minimum of 90% agree on ability to 71 69 97.1% Exceeds Expectations

 

SLO 6- Demonstrate an understanding of financial decision-making in relation to the sport industry.

Identify Each Student
Learning Outcome
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Measure 1: Financial Analysis (direct) Minimum of 90% at proficient or better
43 39 90.6% Meets Expectations
Measure 2: Senior Survey (indirect) Minimum of 90% agree on ability to 71 66 92.9% Exceeds Expectations

 

 

Student Learning Outcomes Matrix Narrative:

Your outcomes assessment plan must include, at minimum, two direct and two indirect measures of all student learning outcomes. Some measurement tools will be used to measure more than one student learning outcome. Each student learning outcomes must be measured at least once; including more and varied measures is a better practice and is encouraged. Below, narrate how you “close the loop” by describing any changes and improvements you made and plan to make as a result of your assessment activity

  • Address ALL SLOs – those that meet or exceed expectations and those that do not.
  • Explain why you have measures with insufficient data.
  • Describe how this outcomes assessment data drives curricular and other decisions.
  • Describe how have you improved/changed this year based on this data (close the loop). 

Address ALL SLOs – those that meet or exceed expectations and those that do not. 

 

Faculty continue to review and revise learning measures and outcomes to ensure that sport management curriculum and course content in aligned with sport industry best-practices. We have continually review measures of student learning for appropriateness and utilize industry experts as well as program assessment data to drive our decision-making. 

 

In general, SLOs meet or exceeded during the reporting year. Faculty reviewed performance on SLO measures compared to previous years and note the following as strong points: 

 

  • SLO1: Overall, results on the press release were relatively the same as the previous AY except for an increase in the number of students performing better on the video interview assignment. We reported both oral and written communication measures for this academic year. We continue to work with students to produce writing that clearly addresses audience and purpose; identify and use relevant and reliable source materials; compose documents that adhere to generally accepted standards of English usage and APA. 
  • SLO2: We implemented professional development seminars with our EIR during the reporting year. These will focus on the career placement as well in-demand sport industry knowledge, skills, and dispositions. Moving forward we will continue to present students with additional opportunities and exercises that will build upon their ability to demonstrate the knowledge, skills, and dispositions to become effective sport managers. We continue to find ways within the time constraints of this course to add additional touch points – this can be challenging given that students are completing either 400-420 hours on site. Moving forward, we have discussed broadening this SLO to incorporate earlier measures of student learning.
  • SLO3: Faculty conducted a review the associated assignments and instructional strategies for Sport Law and worked to increase the academic rigor through a Fact Pattern Assignment. Ninety-five percent of students scored an 80% or better on this assignment. We will continue to monitor this learning outcome given that students reported their ability and preparedness levels for analyzing and explaining legal concepts relevant to the sport industry were below our 90% benchmark. 84.5% of graduating seniors agreed/strongly agreed in their ability and preparedness to analyze and explain legal concepts relevant to the sport industry. Fact Pattern assignment details are included in the Appendix. This course has been taught be adjunct faculty with JDs and we will continue to be able to streamline the course content across sections. Additionally, we are also working to ensure that all sport management faculty have completed Teaching Online trainings to provide the highest quality instruction given that Sport Law has been taught primarily online for the past 2-3 academic years.
  • SLO4: Faculty continue to review and if appropriate revise curriculum and/or learning experiences that to increase the degree of intercultural competence and cultural self-awareness and demonstrate our commitment to diversity, equity, and inclusion order to increase the degree of intercultural and cultural self-awareness. Students continue to exceed our expectations on this SLO and we will look to make adjustments to benchmarks for in the next academic year.
  • SLO5: Continue to increase content knowledge in sport marketing and develop content associated with the fundamentals of marketing that that can be used across courses. Dr. Lee provided a newly named but similar assignment for this academic year. Thus, moving into next academic year we will eliminate the Brand Profile. This measure was used by an adjunct faculty member during the fall term of reporting year thus why the data is presented herein. This is noted in Appendix documents.
  • SLO6: This assignment includes an esports business simulation tool that allows students to foster critical thinking, problem solving, and pre-preprofessional competencies (specifically, financial literacy as it relates to budgeting and revenue development strategies). This measure continues to be evaluated for effectiveness and expansion. Additionally, the assessment rubric is included in the Appendix.

 

Program-Level Operational Effectiveness Goals Matrix - Academic Year 2021-22

Assessment Results Options:

  1. Does not meet expectation
  2. Meets expectation
  3. Exceeds expectation
  4. Insufficient data

OEG 1: Recruit, retain and graduate students in the major.

Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Measure 1: Graduation rates and excess hours from university administration

60% 4-year graduation rate

80% of degrees awarded within 110% of required credit hours for a degree.

60% of FTICs met the 4-year graduation rate

85% degrees awarded within 110% of required credit hours for a degree

Meets Expectations - UNF reported a 4-year graduation rate of 48.3%

Exceeds Expectations
Measure 2: Student Retention  At least 50% of FTIC students will enroll in SPM coursework during their first 50 hours. 85% of FTICs retained for the F22 enrolled in SPM coursework during reporting year. 
Exceeds Expectations

 

OEG 2: Provide pathways and strategies for student success throughout their educational journey, enabling them to reach and exceed their goals.

Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Measure 1: Program Senior Survey High Impact Practice Inventory 80% of students engaged in high impact practices.
100% of graduating seniors engaged in at least one high impact practice prior to graduation. 

83% engaged in sport management work (non-required field experience, volunteer or paid employment) in addition to required field experiences.
Exceeds Expectations


Meets Expectations
Measure 2: Program Senior Survey 80% of students will report that they feel confident to enter their professional career int he sport industry.
96% indicated they were confident to enter a professional career in the sport industry Exceeds Expectations
Measure 3: University Graduating Senior Survey 80% of students will report that they feel confident in their ability to determine what is expected of them on the job 76% completely or a lot confident in their ability to determine what is expected of them on the job.

97.5% felt completely, a lot, or moderately confident in their ability to determine what is expected of them on the job.
Does Not Meet Expectations

 

OEG 3: Attract and retain a vibrant and diverse group of faculty and staff that are committed to quality of instruction and student success.

Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Measure 1: University Graduating Senior Survey 90% of students agree our faculty provide valuable course content; and are knowledgeable in the field

95.8% of students agree our faculty are providing valuable course content

93.7% of students agree our faculty are knowledgeable in the field
Exceeds Expectations


Exceeds Expectations
Measure 2: Faculty Scholarship Record Evidence of achievement based on department scholarship policies and annual evaluation SPM faculty evaluated as meeting or exceeding expectations during annual review

Meets Expectations
Measure 3: Faculty Development
Faculty will engage in at least one professional development or faculty enhancement initiative per academic year
All SPM faculty engaged in at least one during AY. Meets Expectations


OEG 4: Sport management faculty demonstrate excellence in every teaching effort and demonstrate an ethos of student care and mentorship. 

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark Data Summary Assessment Results:
Measure 1: Overall Instructor Rating - ISQs Faculty maintains an average overall instructor rating of 4/5.  SPM Faculty Overall Instructor Rating Average for AY 2021-22 was 4.08/5. Meets Expectations
Measure 2: University Graduating Senior Survey 90% of students agree that faculty provide excellent quality instruction; and are available after class and during office hours. 95.8% of students agree that faculty provide excellent quality instruction.

97.9% of students agree that faculty are available after class and during office hours.
Exceeds Expectations 


Exceeds Expectations
Measure 3: Chair Evaluation of Instructor Performance Faculty meet or exceeds expectations of excellence in teaching set forth in the CBA and department policies in annual review.   FT tenure and tenure earning faculty all met or exceeded expectations based upon 2021-22 Annual Evaluations. Meets Expectations

 

OEG 5: Provide a curriculum that is in line with industry expectations that prepares students to confidently enter the workforce and achieve appropriate employment and continuing education placements of graduates.

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark Data Summary Assessment Results:
Measure 1: Program Senior Survey 80% of students will indicate confidence in their preparedness to enter the sport industry workforce 100% indicated they were well-prepared or prepared to enter sport industry career (76% indicated well-prepared).
Exceeds Expectations
Measure 2 60% of undergraduate students will be working in sport industry careers.
71% of seniors indicated they would be employed FT in sport industry Meets Expectations

Note: We eliminated OEG 6 during AY 2021-22 and included one measure into OEG 5. See Appendix. 

 

Overall, the program met or exceeded expectations all but two designated OEG measurements during AY 2021-22. 

 

OEG 1: We met or exceeded measures related to student retention and graduation rates. We monitor FTICs on progress toward degree and put registration holds on students who are not on track to graduate in four years. We communicate with SPM majors numerous times throughout the year to ensure they are proactive in enrolling in courses and applying for field experience. We work hard to maintain a curriculum that is relevant and reflective of sport-industry best practice. 

 

OEG 2: Measures 1 & 2 met or exceeded the benchmark but did not meet the benchmark for Measure 3. Generally speaking, AY 2021-22 graduates would have had their sport management coursework and experiences impacted by the pandemic and this may provide some insight into why only 76% felt completely or a lot confident in their ability to determine what is expected of them on the job. However, 97.5% felt at least moderately confident in their ability to determine what is expected on the job. We also note that OEG 3, Measure 2, Program Senior Survey provides somewhat conflicting results given that 96% of graduates reported they were confident to enter a professional career in the sport industry. 

 

OEG 3: We meet or exceed measures related to attracting and retaining a vibrant and diverse group of faculty and staff that are committed to quality of instruction and student success. We pride ourselves in the feedback students provided related to value of course content and faculty knowledge within the field. We work hard to maintain this type of high feedback and strive to exceed expectations. 

 

OEG4: We met or exceeded measures related to excellence in every teaching and demonstrating an ethos of student care and mentorship. We pride ourselves on OEG 4 measures and take pride in the fact that 96% and 98% of graduating seniors reported that faculty provided excellent quality instruction and were available outside of class to assist, respectively. We note that our overall instructor ISQ average is lower than it has been in previous years. This overall average includes ALL ISQ data regardless of meeting validity and reliability measures. For example, some response rates fall below the 15%. We will continue to monitor ISQ data especially given the university measures to revise the existing measures. 

 

OEG5: We work hard to maintain a curriculum that is relevant and reflective of sport-industry best practice and prepares students to work it the industry upon graduation. All graduating seniors reported they were well-prepared or prepared to enter sport industry career and three of four respondents indicated they were well-prepared. Additionally, 71% of seniors indicated they would be employed FT in sport industry. This is a point of pride for our faculty given the challenges this group has faced given the pandemic. We will continue to utilize sport industry partners, EIRs and Advisory Board members explore challenges with employability and potential needs in degree design.

PROGRAM INFORMATION PROFILE

This profile offers information about the program in the context of its mission, basic purpose and key features.

Name of Institution

Institution: University of North Florida

Program Accreditor: Commission on Sport Management Accreditation 

Institutional Accreditor: Southern Association of Colleges and Schools 

Date of Next Comprehensive Program Accreditation Review: 2028 

Date of Next Comprehensive Institutional Accreditation Review: 2029

URL where accreditation status is stated:  https://www.unf.edu/coehs/lscsm/sport/Sport_Management.aspx

 

Indicators of Effectiveness with Undergraduates [As Determined by the Program] 

 

  1. Graduation Year: 2021-22 # of Graduates: 71 
    1. Graduation Rate – Because students are not in a declared major until they complete 60 hours, we cannot use a traditional 150% graduation rate for this population. 
     
  2. Completion of Educational Goals (other than certificate or degree – if data collected) 
    1. # of Students Surveyed: 71 # Completing Goal: 71 
     
  3. Average Time to Degree 
    1. 4-Year Degree: 4.06 yrs
     
  4. Annual Transfer Activity (into Program): 
    1. Year: 2021-22 # of Transfers: 106 Transfer Rate: 39%
     
  5. Graduates Entering Graduate School: Year: 2021-22 
    1. # of Graduates: 71 # Entering Graduate School: 18 
     
  6. Job Placement (if appropriate): Year: 2021-22 
    1. # of Graduates: 71 # Employed: 51 (FT)
     

 

Form developed by the Council for Higher Education Accreditation. © updated 2020