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COSMA Public Disclosure Requirements

The sport management degree program at The University of North Florida (UNF) has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degree are accredited by COSMA:

  • Bachelor of Science, Sport Management

Program-Level Student Learning Outcomes Matrix - Academic Year 2020-21

Assessment Results Options:

  1. Does not meet expectation
  2. Meets expectation
  3. Exceeds expectation
  4. Insufficient data

SLO 1 - Students will apply and evaluate principles of oral and written communication, mass communications, and public relations particularly as they relate to sport management

Identify Each Student
Learning Outcome
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:  
Measure 1: Press Release Written Communication  90% of students will receive a "3" and
We aim that 30% will score a "4"
61
AIM
61 
57

49
100%

97%
Exceeds Expectation

Exceeds Expectation
Measure 1: Crisis Response Written Communication   90% of students will receive a "3" and
We aim that 30% will score a "4"
18
AIM
18
15

11
83%     

61%
Does Not Meet*

Exceeds Expectation
Measure 2: Video Interview Oral Communication  90% of students will receive a “3” and
we aim that 30% will score a “4”
67
AIM
67
61

40

91%

60%
Meets Expectation

Exceeds Expectation
Measure 2: Senior Survey 90% of students strongly agree/agree on each item related to SLO 78 72 92% Meets Expectation

*Crisis Response [Written Communication]: This assignment requires higher-order thinking assignment and only has reporting data for the Fall 2020. We did not meet our expectation because of the small sample size and there were 3 students who had missing assignments. Thus, we fell below the benchmark. 100% of students who turned in the Crisis Response (N= 15) met the benchmark and 61% scored a 4. We will implement this over two semesters during the 2021-22 AY in Sport Communications. 


  

SLO 2- Students will demonstrate the knowledge, skills, and dispositions to become effective sport managers.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:  
Measure 1: Internship Site Supervisor Evaluation (indirect) 
90% of students will receive scores of 4 or higher 38 38 100% Exceeds Expectation
Measure 2: Senior Capstone Project (direct)

95% of students will receive a "3" and
we aim that 90% will score a "4" 
38
AIM 
34     
38

38
100%

90%     
Exceeds Expectation

Meets Expectation
Measure 3: Senior Survey 90% of students strongly agree/agree on each item related to SLO 78 74 100% Exceeds Expectation

 

SLO 3- Students will explain legal concepts relevant to the sport industry.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Measure 1: Legal Issue in Sport Presentation 90% of students will receive a "3" and 
We aim that 30% will score a "4"
65
AIM
65
58

46
92%

71%
Exceeds Expectation

Exceeds Expectation
Measure 2: Senior Survey 90% of students strongly agree/agree on each item related to SLO 78 72 95% Meets Expectation

 

SLO 4- Students will apply fundamental marketing concepts to the sport industry and understand the unique aspects of sport consumer and product markets.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Measure 1: Sport Marketing Brand Profile Rubric 90% of students will receive a "3" and
we aim that 30% will score a "4"
49
AIM
49

46

45
94%

92%
Exceeds Expectation

Exceeds Expectation
Measure 2: Senior Survey 905 of students strongly agree/agree on each item related to SLO 78 75 96% Meets Expectation

 

SLO 5- Students will identify and explain the socio-cultural variables that influence sport.

Identify Each Student
Learning Outcome 
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Measure 1: Sport Issues Presentation/Poster Rubric 90% of students will score a "3" and 
we aim that 30% will score a "4"
49
AIM
49
45

35
92%

71%
Meets Expectation

Meets Expectation
Measure 2: Senior Survey 90% of students strongly agree/agree on each item related to SLO 78     73 94% Meets Expectation

 

SLO 6- Students will explain the importance of budget and finance to sport-related organizations and evaluate micro- and macro-economic principles as they relate to the sport industry.

Identify Each Student
Learning Outcome
Identify the Benchmark Total # of Students Observed Total # of Students Meeting Expectation Assessment Results: % of Students Meeting Expectation Assessment Results:
Measure 1: Financial Analysis of Sport Org Rubric  90% of students will score a "3" and
we aim that 30% will score a "4"
49
AIM
49
46

27
93.8%

55%
Exceeds Expectation

Exceeds Expectation
Measure 2: Senior Survey 90% of students strongly agree/agree on each item related to SLO 78 74 95% Meets Expectation

Program-Level Operational Effectiveness Goals Matrix

Assessment Results Options:

  1. Does not meet expectation
  2. Meets expectation
  3. Exceeds expectation
  4. Insufficient data

OEG 1: Recruit, retain and graduate students in the major.

Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Measure 1: Graduation rates and excess hours from university administration

60% 4-year graduation rate

80% of degrees awarded within 110% of required credit hours for a degree.

80% of FTICs met the 4-year graduation rate

96.3% of SPM majors graduated without excess hours (This is 12.2 percentage points higher than the institutional rate for the same time period.)

Meets Expectations

Exceeds (Program and University) Expectations
Measure 2: Student Retention  At least 50% of FTIC students will enroll in SPM coursework during their first 50 hours. 100% of FTICs retatined for the F21 enrolled in SPM coursework during reporting year. 

80% of FT FTIC students from the Fall 2019 freshman class who originally declared sport management as their major, were retained into their second fall term with at least a 2.0 cumulative GPA. 

Meets Expectations

 

OEG 2: Provide pathways and strategies for student success throughout their educational journey, enabling them to reach and exceed their goals.

Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Measure 1: Program Senior Survey High Impact Practice Inventory At least 80% of students engaged in high impact practices.
100% of graduating seniors engaged in at least one high impact practice prior to graduation. 

80% engaged in credit-related community- based learning.
Meets Expectations
Measure 2: University Graduating Senior Survey At least 80% of students will report that they feel confident to enter their professional career.
 
Measure 3: Program Senior Survey and University Graduating Senior Survey At least 80% of students engaged in high impact practices. 96% indicated they were confident entering sport industry career.

84% completely or a lot confident in ability to determine what is expected of them on the job.
Meets Expectations

 

OEG 3: Attract and retain a vibrant and diverse group of faculty and staff that are committed to quality of instruction and student success.

Identify Each Operational Effectiveness Goal  Identify the Benchmark Data Summary Assessment Results:
Measure 1: University Graduating Senior Survey 90% of students will agree our faculty are: providing excellent quality instruction; valuable course content; and are knowledgeable in the field. 

95% of students agree our faculty are providing excellent quality instruction

93.5% of students agree our faculty are: providing valuable course content

100% of students agree our faculty are knowledgeable in the field.
Exceeds Expectations
Measure 2: Faculty Scholarship 100% of tenured or tenure earning faculty present at a minimum of two academic conferences per year.  All FT tenure or tenure earning faculty presented at a minimum of 2 conferences during reporting year despite the challenges of the pandemic.

Meets Expectations
Measure 3: Faculty Development
Faculty engage in at least one professional development or faculty enhancement initiative per academic year.
All aculty engaged in at least one during AY 2020-21.  Meets Expectations


OEG 4: Sport management faculty demonstrate excellence in teaching effort and demonstrate an ethos of student care and mentorship. 

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark Data Summary Assessment Results:
Measure 1: Overall Instructor Rating - ISQs Faculty maintains an average overall instructor rating of 4/5.  SPM Faculty overall instructor rating average for AY 2020-21 was 4.3/5 Meets Expectations

(This is relatively equivalent to AY 2019-20: 4.28/5)
Measure 2: University Graduating Senior Survey 90% of students agree that faculty provide excellent quality instruction; and are available after class and during office hours. 95% of students agree that faculty provide excellent quality instruction.

100% of students agree that faculty are available after class and during office hours.
Exceeds Expectations 
Measure 3: Chair Evaluation of Instructor Performance Faculty meet the expectations set forth in the CBA.  FT tenure and tenure earning faculty all met or exceeded expectations based upon 2020-21 Annual Evaluations. Meets Expectations

 

OEG 5: Provide a curriculum that is in line with industry expectations that prepares students to confidently enter the workforce and achieve appropriate employment and continuing education placements of graduates.

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark Data Summary Assessment Results:
Measure 1: Program Senior Survey 80% of students will indicate confidence in their ability to enter the sport industry workforce.  96% indicated they were confident entering sport industry career.
Exceeds Expectations
Measure 2 60% of undergraduate students will be working in sport industry careers.
Insufficient Data Insufficient Data

 

OEG 6: Develop, convene and maintain collaborative partnerships that strengthen learning and interaction.

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark Data Summary Assessment Results:
Measure 1: Variety of Measures Continue to expand the number of approved sites for students’ internship and practicum experiences. Expanding opportunities for students to gain experience with multiple sport organizations during practicum. We continue to expand the number of approved sites for student field experience. 
Meets Expectations
Measure 2: Engagement with Industry Partners
60% of undergraduate students will be working in sport industry careers. Examples:
Fall 2020: Darlow Partnership
Spring 2021: Expanded mock interviews.
Players Championship Practicum Experience. Sport Business Solutions Mentoring and Career Platform introduced in Practicum.
EIR faculty started in 20-21.
Meets Expectations
 
Additional Notes
Insufficient data is a result of only one semester of interns during reporting year. Additionally, the university did not report employment data given the state of employment across the state, nation and globe during the AY.

PROGRAM INFORMATION PROFILE

This profile offers information about the performance of a program in the context of its basic purpose and key features.

Name of Institution

Institution: University of North Florida

Program Accreditor: Commission on Sport Management Accreditation 

Institutional Accreditor: Southern Association of Colleges and Schools 

Date of Next Comprehensive Program Accreditation Review: 2020 

Date of Next Comprehensive Institutional Accreditation Review: 2021 

 

Program Context and Mission

 

Program Mission: The University of North Florida Sport Management Program is reflective of the fast-paced and growing sports industry across the country. The program of study provides an academic foundation in sport management for application in a variety of sports settings. The Sport Management major is appropriate for candidates who seek careers in professional sport, college athletics, community/recreational sports or sport entrepreneurship.

 

Program Goals: We assess content by using a variety of measures. This is accomplished through the use of examinations and quizzes, communication methods (oral and written), and critical thinking through field experiences. Sport management candidates are to complete a graduating senior survey, which is based on the program's learning outcomes. The results of this survey are analyzed by program faculty and used to make curricular changes as necessary. Our program learning outcomes state that our students are to be able to:

  • Students will apply and evaluate principles of oral and written communication, mass communication and public relations particularly as they relate to sport management.
  • Students will demonstrate the knowledge, skills, and dispositions to become effective sport managers.
  • Analyze legal issues relevant to sport management.
  • Students will be able to identify and explain the socio-cultural variables that influence sport.
  • Students will apply fundamental marketing concepts to the sport industry and understand the unique aspects of sport consumer and product markets.
  • Students will explain the importance of budget and finance to sport-related organizations and evaluate micro- and macro-economic principles as they relate to the sport industry. 

Brief Description of Student Population:

During the 2019-20 academic year we had 291 undergraduate sport management majors and 44 minors. The majority of our students are male (75%) and 36% were FTIC. Approximately 75% of 2019-20 graduates were White, non-Hispanic, 80% worked while earning their degree, 82% graduated with a minor (Business Management and Marketing accounted for 72% of declared minors). Our students have a UNF GPA of 3.01 and an upper level GPA of 3.14. Our graduates report higher median wage by CIP and a higher rate of FT employment when compared to sport management graduates from the University of Florida and Florida State University. Overall retention and graduation of students in the Sport Management program is predicted y UNF GPAs, specifically the first fall semester. 

 

Admissions Requirements: Our program currently does not have any specific admissions requirements.

Indicators of Effectiveness with Undergraduates as Determined by the Program

  1. Graduation

    Year: 2019-20

    # of Graduates: 84

    Graduation Rate - Because students are not in a declared major until they complete 60 hours, we cannot use a traditional 150% graduation rate for this population.

     

  2. Completion of Educational Goal (other than certificate or degree - if data collected)

    # of Students Surveyed: 84

    # Completing Goal: 84

     

  3. Average Time to Certificate or Degree

    1-Year Certificate: N/A

    2-Year Degree: N/A

    4-Year Degree: 4.1 yrs

     

  4. Annual Transfer Activity

    Year: 2019-20

    # of Transfers: 149

    Transfer Rate: 51%

     

  5. Graduates Entering Graduate School

    Year: 2019-20

    # of Graduates: 84

    # Entering Graduate School: 20

     

  6. Job Placement (if appropriate)

    Year: 2019-20

    # of Graduates: 84

    # Employed: NA

     

  7. Licensure/Certification Examination Results: N/A

     

  8. Additional Indicators, if any:

Form developed by the Council for Higher Education Accreditation. © updated 2015