Instructional designers apply the theories of learning in the practice of design, development, utilization, management, evaluation, and resources for learning to produce outcomes for a specific group of people. The goal is to facilitate learners in acquiring knowledge, skills and abilities in an appropriate, effective and appealing format. Instructional designers are employed across in a variety of business and educational situations, ranging from kindergarten and college to corporate, government and the military. Depending on the project and the organization, they might work individually or as part of a team. As a career, instructional designers anticipates job growth for this role to increase by 13 percent within the next ten years (United States Department of Labor's Bureau of Labor Statistics, 2018).
Instructional designers need to possess a versatile skill set in order to create effective learning courses and materials to meet their intended goals. These professionals not only need to have an understanding of learning design and theory, but also have an understanding of technology as well, given that they:
- Design instructional using Learning Management Systems (LMS)
- Evaluate new e-learning materials
- Create educational podcasts, videos and content
- Design and revise education for new and established learning models
- Implement feedback from program reviews
- Train others on how to deliver learning material
- Research innovations in both learning design and education
Instructional Designer to design and develop learning and practicing experiences often by working with other Educational Designers, Educational Support Coordinators, and Subject Matter Experts (SMEs) to collaboratively design and develop innovative curriculum design and effective learning environments including through the use of educational technologies. Educational design is a general term used to cover both curriculum design and learning design process. Educational Designers usually work on a wider variety of projects in a variety of subjects, in comparison, Learning Designers usually focus on just one subject area or one course.
If you are interested in becoming an instructional designer, please visit our program page at http://www.unf.edu/coehs/lscsm/leadership/Technology_Program.aspx for more information on applying to the program.
Sample designer job description
The Instructional Design and Developer will design and create materials grounded in sound educational theory. She/he will utilize the best practices in technology, while developing multimedia e-learning or classroom courses that may require development of classroom instructor led courses. Incumbents in this position are required to have thorough knowledge and understanding of the principles of adult and student learning and perform highly complex duties in instructional design.
- Design and develop complex, significant, and time-sensitive instructional materials and learning modules.
- Analyze target audience, job task, learner environment, and existing content to identify appropriate instructional strategies and develop measurable learning objectives.
- Partner and coordinate with Subject Matter Expert (SME) in course design, curriculum development, and material creation.
- Utilizes sound instructional design and development methodologies.
- Collect and analyze program data and participate in evaluating training courses and program effectiveness; identify problem areas and make recommendations for course or program improvements.
- Model ethical behavior and execute job responsibilities.
- Provide development services to managers in selection, use and implementation of technology and practice and may make recommendations to individual managers, and supervisors, and/or departments based on client needs.
- Select and use a variety of techniques to define and sequence instructional content and course delivery strategies.
- Conduct media analysis to determine the most effective and efficient learning solution (e.g. WBT, blended, ILT, simulation, job aid, etc.).
- Determine evaluation and assessment strategies.
- Assist in the development and maintenance of the training and learning management system materials, documentation, manuals, job-aids, quick-fact reference guides and other training aids used in classroom and e-learning courses to effectively deliver services.
- Maintain standards and guidelines for the design, programming, development and documentation of instructional services. Reviews innovative teaching and educational practices and assesses potential incorporation into standards and guidelines for instructional services.
- May coach, counsel or train less-experienced staff, may also direct the work of others, may provide input in the performance management, goal setting and review processes.
Required Knowledge, Skills, and Abilities:
- Communicate effectively in visual, oral, and written form and possess strong interpersonal and customer service skills.
- Strong ability to work effectively and collaboratively with diverse groups of people in a corporate environment
- Strong ability to design multimedia e-learning and instructor led courses using sound instructional design methodologies.
- Proficient in the use of e-Learning authoring tools.
- Proficient in MS Office Suite (Word, Excel, and Outlook); advanced in PowerPoint. Detail-oriented, self-starter, and self-motivator.
- Ability to work well independently with minimum supervision, setting priorities, and demonstrating excellent project management skills.
- Ability to travel approximately 25% of the time.