Description: A telephone survey was conducted, both a pre-wave and post-wave survey, for the "Click It or Ticket" safety campaign, which took place during Memorial Day Weekend.
Polling Universe: People 18 years of age or older with a valid driver's license and spend more
than 1-month in Florida.
In the field: [Pre-Wave] March 26 - April 6, 2015 & [Post-Wave] June 1 - June 17, 2015
Type of Survey: Telephone (Landline and Cellphone)
Completed Surveys: [Pre-Wave] 1,108 & [Post Wave] 1103
Margin of sampling error for each county: +/- 2.9%
Click It or Ticket Survey 2015 Final Report
Weights: The general population or total sample was weighted by age, gender, and race to the estimated
2013 American Community Survey (ACS), from the U.S. Census Bureau. There was an
oversample of both young drivers (18-34 years old) weighted to the 2013 ACS and the pickup
truck drivers were weighted to the initial total sample percentages.