Description: survey of the political attitudes of registered likely voters in Duval County, Fla. Topics include mayor's and sheriff's races, and the St. Johns River.
In the field: February 23 - February 27, 2015
Type of Survey: Telephone (Landline and Cellphone)
Completed surveys: n = 546
Margin of sampling error: +/- 4%
March 5, 2015 - University of North Florida Poll Finds Uncertainty and Indecision as March 24th Election Looms
March 9. 2015 - UNF Poll Shows Crime Tops List of Voters' Concern
Methodology: Likely voters are classified as voters who cast a ballot in 3 of the 4 previous general elections (2011 first election, 2011 general election, 2012 general election and 2014 general election), or for more recently registered voters if they have voted in all eligible general elections (both 2012 and 2014, or only 2014 if they were registered to voter after the 2012 general election.
Weights: Race, gender and party registration were weighted to reflect an electorate that is similar to what turned out in March of 2011 - partisan registration is roughly equal and African-American voters represent approximately 28% of electorate.