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Social Media Expo JAX

The UNF School of Communication presents Social Media Expo JAX

Social Media Expo JAX is an interactive learning and networking experience. The audience for this conference includes industry professionals, agencies, UNF staff, faculty, and students; all members of the public are invited to attend.


The event is designed to promote the exchange of information, ideas, insights, and innovations among professionals and students in areas such as social media, digital marketing, communication, and others. This experience focuses on strategy, skills, and best practices across the social media and digital industries through a series of lectures, workshops, panels, and networking opportunities.


Social Media Expo JAX will return on Friday, Oct. 29, 2021.


Friday, October 29, 2021

9:30 a.m. - 3:45 p.m.


Adam W. Herbert University Center

12000 Alumni Drive

Jacksonville, FL 32224


And VIRTUALLY via Zoom


Registration:  Begins at 9:00 a.m.


Workshops (Live & Virtual): 9:30 a.m. - 11:30 a.m. (2 hours)


LUNCH BREAK - 11:30 a.m. - 12:00 p.m.


Conference (Virtual or Virtual Streamed): 12:00 p.m. - 3:45 p.m.

▪     12:00 p.m. -12:45 p.m. – Agency Panel (Panelists TBA)

▪     12:45 p.m. - 1:30 p.m. – Practitioner Panel (Panelists TBA)

▪     1:30 p.m. - 2:15 p.m. – Panel -or- Keynote 1: CyberSecurity & Social Media

▪     2:15 p.m. - 3:00 p.m. – Keynote 2: “Social Media Metrics: The good, the challenging, and strategic execution of measurement online”

▪     3:00 p.m. - 3:45 p.m. – Keynote 3: "The Digital Side of the NFL Marketing"


Sign off & Closing remarks: 3:45 p.m.


Dr. Karen Freberg, Professor of Strategic Communication, University of Louisville

Dr. Swaphoneel Roy, Associate Professor, School of Computing & Center for Cybersecurity, University of North Florida 


Workshop Presenters & Topics:  


Jennifer Radke, CEO, National Institute for Social Media -Topic: Creating & Maintaining your Social Media Policy (Virtual)  

Dr. Karen Freberg, Professor of Strategic Communication, University of Louisville – Topic: Essential Crisis Communication Practices for Social Media in a Post-Pandemic Industry (Virtual)  

Vanessa Cabrera, Online Marketing Consultant & Social Media Strategist – Topic: 3 Ways to Increase your Reach on Linked In (Virtual)  

Jonathan Milligan, Your Message Matters, Blogging Your Passion - Topic:  Blogging

Jay Owen, Founder & CEO, Design Extensions - Topic:  Social Media for Entrepreneurs


Additional Presenters & Panelists will be announced as the event date approaches. Learn more about our presenters and speakers


Ticket pricing:

Workshop ONLY - $99

Conference ONLY - $29 (UNF students) - $59 (Professionals)

Boxed Lunch (for on-campus attendees) - $15


Virtual Bundle Pricing:


Professional Conference Ticket + Workshop Registration: $125

Student Conference Ticket + Workshop Registration: $110  


Live Bundle Pricing:  


Professional Conference Ticket, Workshop Registration, + Boxed Lunch (on campus participants): $139

Student Conference Ticket, Workshop Registration, + Boxed Lunch (on campus participants): $119 


Purchase your ticket today!


Parking: Parking for the event is FREE.

Media Week

Media Week is an annual event of the School of Communication that brings together professionals in advertising, digital video production, multimedia journalism, and public relations to interact with our undergraduate and graduate students.


Victoria Lim tweeted - Thanks for the lively public relations multimedia journalism chat

Victoria Lim, managing editor at Walt Disney World Public Relations, discusses media convergence.

You are invited:

Media Week 2021 will be Oct. 25-29.

Past events:

Media Week 2020 

Media Week 2019 (Summary video of event)

Media Week 2018 (Summary video of event)

Media Week 2017 (Summary video of event)

Media Week 2016

Media Week 2015

Media Week 2014

Media Week 2013