Media Week 2015
The UNF Department of Communication's Media Week 2015 ran from Oct. 19 to Oct. 23. Media professionals visited communication classes and student clubs; engaged students in specialized Q-and-A sessions in advertising, PR, journalism, and production; spoke about global and domestic diversity issues; spoke about convergence; and participated in a panel on the state of the media industry.
A day-by-day schedule of Media Week 2015 events can be found below. In addition, several of the events listed include links to video of the presentations. Students, faculty and media professionals also discussed the event on Twitter at #UNFMediaWeek.
2015 Media Week Schedule
Monday, Oct. 19
Guest Speaker: ADV 3300-Media Planning
9:25 a.m. to 10:40 a.m.
Austin Van Horn, Senior Account Manager at The Cross Agency
Domestic and Global Diversity Panel
10:30 a.m.
Bldg. 14D, Room 2001
Professionals discuss both domestic and global diversity issues as they relate to advertising, journalism, public relations and production, and the things students should know about global and domestic diversity issues that may help them when they enter their respective industry.
Participants:
- Carla Jones, CEO, Carla Mechele Media
- Tuan Tu, Marketing Director, Revlon
To view the discussion, click Diversity Panel breakout session
Guest Speaker: PUR 4801-Public Relation Cases
3 p.m. to 4:15 p.m. and 4:30 p.m. to 5:45 p.m.
Joni Shockey, Press Secretary, U.S. Representative Dennis Ross (FL-15)
Movie Night Screening of "The 904" Documentary
Have some popcorn and watch the Emmy-winning documentary "The 904," a gritty, yet insightful story about violent crime in Jacksonville. The documentary is by Frank Goodin, a communication alumnus.
Student Union Auditorium
7 p.m. - 9 p.m.
Tuesday, Oct. 20
UNF Alumni Panel
4:30 p.m. - 6 p.m.
Bldg. 14D, Room 2001
Alumni describe their positions and offer advice on how students should make the most of their UNF experience.
Participants:
- Lauren D. Furey, Instructor of Record/Doctoral Student, UF
- Tracy Collins, VP of Marketing & Public Relations, Goodwill Industries of North Florida
- Anneliese Delgado, Reporter, WOKV-FM
- Lindsey Kilbride, Reporter/Producer, WJCT
- Toni Boudreaux, Director of Development, The Cultural Center of Ponte Vedra
- Emilee Speck, Homepage Editor, Orlando Sentinel
- Stephanie Rossettos, WJXT
- Haleigh Dunning, Project Manager, The Connect Agency
To view the discussion, click Alumni Panel breakout session.
UNF Alumni Mixer
6 - 7:30 p.m.
Bldg. 14D, Department of Communication Lobby
A social time with alumni participants and students so that students can interact with as many alumni as possible.
Alumni participants:
- Lauren D. Furey, Instructor of Record/Doctoral Student, UF
- Tracy Collins, VP of Marketing & Public Relations, Goodwill Industries of North Florida
- Ashley Mitchem, Anchor/Reporter, WJXT
- Anneliese Delgado, Reporter, WOKV-FM
- Nicholas Jones, Producer, WJXT
- Lindsey Kilbride, Reporter/Producer, WJCT
- Emilee Speck, Homepage Editor, Orlando Sentinel
- Stephanie Rossettos, WJXT
- Toni Boudreaux, Director of Development, The Cultural Center of Ponte Vedra
- Haleigh Dunning, Project Manager, The Connect Agency
- James Canon, Managing Editor, Jacksonville Business Journal
- Valerie Dawson, Senior Operations Analyst, Merrill Lynch
- Kristin Hanson, Marketing Coordinator, Jekyll Island Authority
- Tyler Holden, Account Coordinator, Stephen J. Kaufman Public Relations
- Chelsea Bladen, Marketing Director, Bank of England
- Jimmy Vincent Fitzy, Cintas
- Frances Hanold, Shepherd
- Christine McFaul, Media Analyst, PS27 Ventures
- Nancy Winckler-Zuniga, United Way
- Bradley Stephenson, WJCT-TV
- Zach Sweat, Digital Editor, Void Magazine
Wednesday, Oct. 21
Guest Speaker: ADV 3300-Media Planning
9:25 a.m. to 10:40 a.m.
Natalie Wollet, Vice President of Media at The Cross Agency
Multi-Media Journalism & Production Breakout
11 a.m.- Noon
Bldg. 14D, Dept. of Communication TV Studio
Professionals describe their positions and talk about what it takes to work in their fields, then take questions from students.
Participants:
- Karen Feagins, VP of Content & Operations, WJCT News
- Carla Jones, CEO, Carla Mechele Media
- Cynthia Weiss, Public Affairs, Mayo Clinic
- Jeff Preston, Mayo Clinic
- Lindsey Kilbride, Reporter/Producer, WJCT
- Emilee Speck, Homepage Editor, Orlando Sentinel
- Zach Sweat, Digital Editor, Void Magazine
- Marcel Robinson, Commercial Video Editor, WCWJ-CW 17
- Monica Whitsel, WJXT
To view the discussion, click Multi-media Journalism and Production breakout session..
Public Relations Breakout
11 a.m. - Noon
Bldg. 14D, Room 2001
Professionals describe their positions and talk about what it takes to work in their fields, then take questions from students.
Participants:
- David Clark, Regional Director of Philanthropy, Children's Home Society
- Donia Crime, VP, PR & Social Media, Burdette Ketchum
- Lanette Hart, Hart & Associates
- Haleigh Dunning, Project Manager, The Connect Agency
- Katrina Greco, Corporate Communications Analyst Specialist, FIS Global
- Lanette Hart, Principal/Consultant, Hart & Associates LLC
To view the discussion, click here.
Meet the Professionals Luncheon
12:30 - 1:30, Osprey Commons Talon Room
Professionals joined 80 students for complimentary buffet lunch and tabletop question-and-answer sessions.
Map: http://maps.unf.edu/#UMAP_2013041616337%7CBLD_2013042359569
Participants:
- David Clark, Regional Director of Philanthropy, Children's Home Society
- Donia Crime, VP, PR & Social Media, Burdette Ketchum
- Brendan Cumiskey, VP/Strategy & Planning, Dalton Agency
- Marina Martin, Account Manager, Shepherd
- Guy Barnhart, Shepherd
- Stacey Steiner, Project Manager, Media Buyer & Social Media Strategist, Beson4
- Kerry Baldwin, VP Advertising Solutions, Web.com
- Katrina Greco, Corporate Communications Analyst Specialist, FIS Global
- Karen Feagins, ViP of Content & Operations, WJCT News
- Cynthia Weiss, Public Affairs, Mayo Clinic
- Jeff Preston, Mayo Clinic
- Lindsey Kilbride, Reporter/Producer, WJCT
- Zach Sweat, Digital Editor, Void Magazine
- Jack Potter, General Sales Manager, FOX 30/CBS 47
- Ken Thomas, Producer, MSN
- John Ream, Co-founder & President, The Connect Agency
- Lanette Hart, Principal/Consultant, Hart & Associates LLC
- Gary Corbitt, Research Director, Retired, WJXT-TV
- Marcel Robinson, Commercial Video Editor, WCWJ-CW 17
- Austin Van Horn, Senior Account Manager at The Cross Agency
- Monica Whitsel, WJXT
- Carole Vanderhoef Banks, VP, Research and Planning, Shepherd
Advertising Breakout
2 p.m. - 3 p.m.
Bldg. 14D, Dept. of Communication Conference Room
Professionals describe their positions and talk about what it takes to work in their fields, then take questions from students.
Participants:
- Heather Smith, Social Media Manager, Dalton Agency
- Brendan Cumiskey, VP/Strategy & Planning, Dalton Agency
- Marina Martin, Account Manager, Shepherd
- Guy Barnhart, Shepherd
- Stacey Steiner, Project Manager, Media Buyer & Social Media Strategist, Beson4
- Kerry Baldwin, VP Advertising Solutions, Web.com
To view the discussion, click Advertising Breakout Session.
Guest Speaker: PUR 4801-Public Relation Cases
3 p.m. to 4:15 p.m. and 4:30 p.m. to 5:45 p.m.
Asia Preston, Digital Media Marketing & Administrative Coordinator, Recruiting Factors, LLC
Advertising Club Presents: Guest Speaker Night
6 p.m. to 8 p.m.
Thomas G. Carpenter Library, Room 2116
The club had professionals in print, Web, broadcasting, and for advertising agencies.
Topics included: Networking and Your Personal Brand, Leadership in the Media, and Social Media for Businesses.
A social followed after for students interested in becoming Advertising Club members.
Participants:
- Gary Corbitt, Research Director, Retired, WJXT-TV
- Jack Potter, General Sales Manager, FOX 30/CBS 47
- Ryan Thompson, President, GAAM
Thursday, Oct. 22
Lunch with Victoria Lim, Walt Disney World Public Relations
Noon, The Boathouse
Public Relations in a Converged World: The View from Disney
Victoria Lim, Managing Editor, Walt Disney World Public Relations
2 p.m. - 3 p.m.
Bldg. 14D, Dept. of Communication Conference Room
Lim discussed why it is important to understand convergence in order to be effective in public relations.
To view the discussion, click Public Relations breakout session.
Friday, Oct. 23
State of the Media Panel and Tour of the Florida Times-Union
10 a.m.- Noon
The Florida Times-Union Auditorium
1 Riverside Ave, Jacksonville, FL
Sponsored by the UNF Department of Communication and The Florida Times-Union
Media professionals discussed the current state of the media industry and trends to watch for.
Participants:
- Carla Jones, CEO, Carla Mechele Media
- Victoria Lim, Managing Editor, Walt Disney World Public Relations
- Mary Kelli Palka, Managing Editor, The Florida Times-Union
- Rob Sweeting, Anchor-Reporter, WJXT- TV
Free parking in Times-Union parking lot
To view the discussion, click State of the Media discussion..