Media Week 2013 Schedule
Media Week 2013, which ran from Oct. 14 to Oct. 18, helped students meet media professionals and learn from their experience. Information about the event is listed below.
One Media Week event that you can watch is the concluding panel discussion, titled"State of the Media Industry." These panelists discussed the current state of the media industry and trends to watch for:
Sharon Siegel-Cohen - Executive Producer - WJXT
Jim Dalton - President - Dalton Agency
Jason Mudd - CEO - Axia Public Relations
Shawn Parks - Associate Media Director- St. John & Partners
John Burr, editor-in-chief of the Jacksonville Business Journal
To view the panel discussion.
UNF's Department of Communication is hosting Media Week Oct. 14-Oct. 18 to provide students and faculty with insights from professionals in advertising, public relations, journalism, and production. Media professionals will visit communication classes, engage students in specialized Q-and-A sessions, and participate in a panel on the state of the media industry.
Media professionals will guest lecture in 18 classes, including multimedia storytelling, advertising campaigns, public relations cases, law and ethics of communication, and mass communication research. Guest lecturers include John Burr, editor-in-chief of theJacksonville Business Journal; Ron Littlepage, columnist for the Florida Times-Union; Christine Bowley, executive producer at WTEV/WAWS-TV; Cynthia Weiss, senior marketing communication specialist at Mayo Clinic; and Katie Evans, a member of the ad platform team at Twitter.
In addition, students in the advertising, public relations, and multimedia journalism and production tracks can attend track-specific breakout sessions with media professionals. The professionals will talk about their field and answer students' questions regarding the skills needed to be successful. Media professionals attending include Kristi Dosh, sports business reporter for ESPN; John Apostol, Web developer for iDrive Marketing; and Heather Smith, social media manager at Anton West Advertising.
Media Week will conclude with a panel discussion on the current state of the media industry. This event is open to the public. Participants include Jim Dalton, president of the Dalton Agency; Jeff McCurry, president of St. John & Partners; Jason Mudd, CEO of Axia Public Relations; Sharon Siegel-Cohen, executive producer of WJXT; and Marilyn Young, editor of the Financial News and Daily Record.
A day-by-day schedule of Media Week events can be found below:
UNF Department of Communication Media Week 2013 Schedule
MONDAY, OCT. 14
11 a.m. to noon:
Q-and-A Breakout for Public Relations
Location: Department of Communication Conference Room, Room 2014, Building 14D
The session will include professors, media professionals and students. The professionals will talk about their field and answer students' questions regarding the skills needed to work in public relations.
Media Professionals:
- Patrick McSweeney, Senior Account Manager Public Relations, St. John & Partners
- Jason Mudd, CEO, Axia Public Relations
- David Clark, Regional Director of Philanthropy, Children's Home Society of Florida
Noon to 1 p.m.
Take a Professional to Lunch (Public Relations)
Media Professionals:
- Patrick McSweeney, Senior Account Manager Public Relations, St. John & Partners
- Jason Mudd, CEO, Axia Public Relations
- David Clark, Regional Director of Philanthropy, Children's Home Society of Florida
Noon to 12:50 p.m.
MMC 3105 - Advanced Writing for the Media
Media Professional: Ed Albanesi, Retired Associate Director of PR, Florida Farm Bureau Federation
1 p.m. to 1:50 p.m.
MMC 3105 - Advanced Writing for the Media
Media Professional: Christine Bowley, Executive Producer, WTEV/WAWS-TV
1:30 p.m. to 2:45 p.m.
MMC 4420 - Mass Communication Research
Media Professional:Gary Corbitt, Retired Research Director, WJXT/Post-Newsweek Stations
3 p.m. to 4:15 p.m.
MMC 3200 - Law and Ethics
Media Professional: Jamie Johnson, Social Media Producer, WJXT-TV
3 p.m. - 5:45 p.m.
ADV 4800 - Advertising Campaigns
Media Professionals:
- John Apostol, Web Developer, iDrive Marketing
- Katie Evans, Ad Platform, Twitter
3 p.m. to 4:15 p.m.
PUR 4801 - Public Relations Cases
Media Professional: Cynthia Weiss, Senior Marketing Communication Specialist, Mayo Clinic
6 p.m. to 8:45 p.m.
PUR 44 - Public Relations Crisis
Media Professional:Patrick McSweeney, Senior Account Manager Public Relations, St. John & Partners
TUESDAY, OCT. 15
10:50 a.m. to 12:05 p.m.
MMC 45 - History of Mass Communication
Media Professionals:
- Christine Bowley, Executive Producer, WTEV/WAWS-TV
- Monica Whitsel, WJXT-TV Associate Producer
12:15 p.m. to 1:30 p.m.
JOU 3342 - Multimedia Storytelling
Media Professional: Cynthia Weiss & Jason Pratt, Mayo Clinic
1:40 p.m. to 2:55 p.m.
JOU 3342 - Multimedia Storytelling
Media Professional: Cynthia Weiss & Jason Pratt, Mayo Clinic
WEDNESDAY, OCT. 16
10:50 a.m. to 12:05 p.m.
PUR 4800 - Public Relations Campaigns
Media Professionals:
- Kevin Punsky, External Communications Manager, Mayo Clinic
- Paul Scotti, Senior Communications Specialist, Mayo Clinic
11 a.m. to noon:
Q-and-A Breakout for Multimedia Journalism & Production
Location: Department of Communication Conference Room, Room 2014, Building 14D
The session will include professors, media professionals and students. The professionals will talk about their field and answer students' questions regarding the skills needed to work in multimedia journalism and production.
Media Professionals:
- Christine Bowley, Executive Producer, WTEV/WAWS-TV
- Kristi Dosh, Sports Business Reporter, ESPN
- Marcel Robinson, Commercial Video Editor, WCWJ-TV
- Chadd Scott, Assistant Program Director, 1010XL/92.5 FM
- Monica Whitsel, WJXT-TV Associate Producer
Noon to 1 p.m.
Take a Professional to Lunch (Multimedia Journalism & Production)
Media Professionals:
- Ashley Mitchem, WJXT-TV Reporter
- Christine Bowley, Executive Producer, WTEV/WAWS-TV
- Kristi Dosh, Sports Business Reporter, ESPN
- Marcel Robinson, Commercial Video Editor, WCWJ-TV
- Chadd Scott, Assistant Program Director, 1010XL/92.5 FM
- Monica Whitsel, WJXT-TV Associate Producer
Noon to 1 p.m.
Take a Professional to Lunch (Advertising)
Media Professionals:
- Heather Smith, Social Media Manager, Anton West Advertising
- John Apostol, Web Developer, iDrive Marketing
1:30 p.m. to 2:30 p.m.
Q-and-A Breakout for Advertising
Location: Department of Communication Conference Room, Room 2014, Building 14D
The session will include professors, media professionals and students. The professionals will talk about their field and answer students' questions regarding the skills needed to work in advertising.
Media Professionals:
- Heather Smith, Social Media Manager, Anton West Advertising
- John Apostol, Web Developer, iDrive Marketing
3 p.m. to 4:15 p.m.
PUR 4801 - Public Relations Cases
Media Professionals:
- Roxie Lute, Public Relations Account Executive, Benson 4 Media Group
- Monica Earle, Morning Show Producer, Cox Media Group
THURSDAY, OCT. 17
9:25 a.m. to 10:40 a.m.
MMC 1004 - Media Literacy
Media Professional:Ron Littlepage, Columnist, Florida Times-Union
10:50 a.m. to 12:05 p.m.
MMC 1004 - Media Literacy
Media Professionals:
- John Burr, Editor-in-Chief, Jacksonville Business Journal
- Lauren Darm, Correspondent, Jacksonville Business Journal
10:50 a.m. to 12:05 p.m.
ADV 3300 - Media Planning
Media Professional:
- Jack Potter, General Sales Manager, WTEV/WAWS-TV
- Heather Smith, Social Media Manager, Anton West Advertising
10:50 a.m. to 12:05 p.m.
MMC 4500 - History of Mass Communication
Media Professional:
- Rob Sweeting, WJXT
12:15 p.m. to 1:30 p.m.
ADV 3008 - Principles of Advertising
Media Professional:
- Jack Potter, General Sales Manager, WTEV/WAWS-TV
- Heather Smith, Social Media Manager, Anton West Advertising
12:15 p.m. to 1:30 p.m.
JOU 3342 - Multimedia Storytelling
Media Professional: Monica Whitsel, WJXT-TV Associate Producer
1:40 p.m. to 2:55 p.m.
JOU 3342 - Multimedia Storytelling
Media Professional: Monica Whitsel, WJXT-TV Associate Producer
FRIDAY, OCT. 18
10 a.m. to 11:15 a.m.
"State of the Industry" Panel
Location: Room 2001, Bldg. 14D, Dept. of Communication Building
These panelists will discuss the current state of the media industry and trends to watch for:
- Sharon Siegel-Cohen - Executive Producer - WJXT
- Jim Dalton - President - Dalton Agency
- Jason Mudd - CEO - Axia Public Relations
- Shawn Parks - Associate Media Director - St. John & Partners
- John Burr, editor-in-chief of the Jacksonville Business Journal
11:30 a.m. to 12:30 p.m.
Professional Advisory Board Meeting
Location: Room 2001, Bldg. 14D, Dept. of Communication Building
12:30 p.m. to 2 p.m.
Small group lunches with faculty and professionals at the Boathouse