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Hands-On Learning for Students

Multimedia Journalism & Production

Our state-of-the-art high definition studio features the latest software and hardware used in the television industry. Faculty with significant professional experience oversee the production of student programs broadcast to the UNF and Jacksonville community.

Inside Jacksonville

"Inside Jacksonville" is a 30-minute news magazine show created by students in the Advanced Multimedia Storytelling class that airs on the Jacksonville CW affiliate (WCWJ-TV) on Comcast, DIRECTV and DISH. To view past shows: http://unftv.com/

Digital Video Production

UNF digital video production students use the School of Communication's facilities to create a wide variety of programming. The following link gives a sample of their work:

 

Being Standard https://www.youtube.com/watch?v=WEC64IHe_PY

Under the Make-Up https://www.youtube.com/watch?v=Gcwy6826EYc

Kona Home Away from Home https://www.youtube.com/watch?v=mb4EJQYulb0

Art with the Walkers https://www.youtube.com/watch?v=Vbb8HjNbqFo

Yesha Documentary Project https://www.youtube.com/watch?v=AdqSwORwPbE&feature=youtu.be

UNF Production http://www.youtube.com/unfproduction

Making a Difference

Public Relations and Advertising Campaigns

Advertising and Public Relations students in the School of Communication's capstone Campaigns course create advertising and public relations campaigns for real clients every term. As part of the courses students meet with real area nonprofit clients, such as Hubbard House, to identify the client's strengths, weaknesses, opportunities, and threats that lay the foundation of the campaigns they'll create for the clients.

 

Based on their research findings, students create a multi-tiered campaign for the clients to use, including promotional content like press kits, PSA's, broadcast and still advertisements, social media use, and media buying plans. Campaigns are pitched to the clients and their representatives after which the clients decide whether to use the campaign. Here are several videos of what past Campaigns presentations have looked like:

 

Pegasus PR: https://www.youtube.com/watch?v=XSZkPIiEf4w

Talon Advertising & PR: https://www.youtube.com/watch?v=n_pz6LZ-Nyg

Skyline Media: https://www.youtube.com/watch?v=0_AkjfHS_b0

Bold City: https://www.youtube.com/watch?v=2UcYeLOX-2U