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Dr. Jaehee Park

Associate Professor: Strategic Communication

Ph.D., Advertising and Public Relations, University of Tennessee

M.S., University of Florida

B.S., Ajou University

Phone: (904) 620-3935


Office: Building 14D, Room 2032


Jae Hee Park had worked at the T.S. Corporation in South Korea as a consumer marketer before entering the academic discipline. He developed visual and technical models to attract target consumers, contributed to sales promotions, and explored strategies to increase new brand recognition. His research interests are online brand communities, online consumer behaviors, inter-cultural studies, and online health communication. He has published research articles in Journal of Promotion Management, Public Relations Review, Journal of International Consumer Marketing, Online Journal of Communication and Media Technologies, and The Korean Journal of Advertising and Public Relations.