Careers in Communication
Below are examples of the types of careers and workplaces available to students in the B.S. in Communication (which has major concentrations in advertising, digital video production, multimedia journalism, and public relations) and the B.A. in Communication Studies. Students should visit the Career Services Center in the COAS office of Academic Advising for additional support. Schedule an appointment with a faculty member if you have specific questions about a particular field, internship and career opportunities.
Careers Opportunities for B.S. in Communication graduates
Advertising
- Account
Executive
- Account Planner
- Advertising
Copywriter
- Advertising Sales Representative
- Creative Director
- Marketing Coordinator
- Marketing Researcher
- Media Planner
- Production Manager
- Social Media Coordinator/Manager
Program of Study - Advertising
School of Communication alumni in advertising

Kari
Davidson is a client partnership manager at Adjective and Co. in Jacksonville
Beach. Kari graduated UNF in 2018 with a degree in advertising. Emily Gibbs met
with Kari Davidson in Jacksonville (video link).

Liz Norton
is a creative manager at Prime6 Brands in Cologne, Germany. Liz graduated from
UNF in 2018. Kasey Batchelor interviewed Liz via Zoom (video link).
Digital Video Production
Cinematographer
- Commercial
Director
- Corporate
Video Director
- Documentary
Filmmaker
- Music
Video Director
- Script
Writer
- Social
Media Content Creator
- Videographer
- Video
Director
- Video
Editor
- Wedding
Videographer
Program of Study - Digital Video Production
School of Communication alumni in digital video production

Luiza Motta owns
a video production business and is a videographer at UNF. She graduated with a
bachelor’s degree in communication with a focus in video production in 2016.
She is also a graduate of our master’s degree in communication management.
Lauren Connell spoke with Luiza at UNF (video link).

Fouad
Zabaneh is a multi-platform producer at WJXT (Channel 4) in Jacksonville. He
graduated from UNF in 2020 with a major in TV production. In this video
produced by a UNF student Kathy Pham, Fouad talks about his typical day at work
at Channel 4 (video link).
Multimedia Journalism
- Columnist
- Content Creator
- Digital Journalist
- Editor
- Editorial Assistant
- Investigative journalist
- News Director
- Reporter and Correspondent
- Sports Reporter
- Videographer
- Video Director
- Video Editor
Program of Study - Multimedia Journalism
School of Communication alumni in multimedia journalism

Henna Bakshi
is a writer and producer for HLN and CNN. She graduated from UNF in 2014 with a
bachelor's degree in communication and a concentration in multimedia journalism
and production. In this video, she explains what her job entails and what a day
in her role looks like. Lauren Sapp interviewed Henna Bakshi via Zoom. B-roll
is courtesy of Henna Bakshi (video link).

Brooks
Baptiste, class of 2017, works in Atlanta as a multimedia journalist and anchor
for the morning TV show at CBS46. Brooks majored in multimedia journalism at
UNF. He started his TV career here in Jacksonville at First Coast News while
still in school. Brooks worked as an associate producer at first, and then he quickly
moved to become an anchor and reporter. Jacksonville residents might still
remember his popular TV segment “The Buzz” on Good Morning Jacksonville.
Magduline Bakor interviewed Brooks Baptiste via Zoom. B-roll is courtesy of
Brooks Baptiste (video link).

Journalism
grad Robert Davis talks about his work as a senior product editor at The
Washington Post. Robert graduated UNF in 2002. Serena Legg interviewed Robert
via Zoom (video link).
Public Relations
- Content creator
- Development Coordinator
- Event
Coordinator
- Marketing Coordinator
- Press
Secretary
- P.R. account manager or executive
- Public Affairs or Governmental Affairs Specialist
- Public
Information Officer
- Public
Relations Representative
- Social Media Manager
- Spokesperson
Program of Study - Public Relations
School of Communication alumni in public relations

Paola Lorenzo
is a media specialist at the City of Jacksonville Division of Sports and
Entertainment. Paola graduated from the School of Communication in 2018 with a
major concentration in public relations. Michelle Kidder interviewed Paola
(video link).

Katie
Connors is the director of marketing and public relations for Nelson and
Associates Insurance in Fernandina Beach. From marketing, public relations and
social media to planning community events, Katie exceeds in it all. Emma
Giusti interviewed Katie Connors in Fernandina Beach (video link).
Typical Employers & Work Settings for B.S. in Communication graduates
- Advertising Agencies
- Corporations
- Educational Institutions
- Film Companies
- Gaming Industry
- Hospitals
- Human Resources
- Internet Companies
- Literary Agencies
- Magazine Companies
- Marketing Firm Publications
- Newspapers
- News Websites
- Non-profit Organizations
- Private Consulting Firms
- Professional Journals
- Production Companies
- Promotions Departments
- Public Relations Firms
- Radio Stations
- Recording Industries
- Research Laboratories
- Self-employed
- Social Media Companies
- Theaters
- TV Stations
Careers Opportunities for B.A. in Communication Studies graduates
- Arbitrators, Mediators, and Conciliators
- Buyers and Purchasing Agents
- Career Service Associates
- Compensation and Benefits Managers
- Education Administrators
- Fundraisers
- General and Operations Managers
- Human Resource Specialists
- Loan Officers
- Property, Real Estate and Community Association Managers
- Residential Advisors
- Sales Agents
- Social and Community Service Managers
- Training and Development Specialists
Typical Employers & Work Settings for B.A. in Communication Studies graduates
Graduates in the B.A in Communication Studies are equipped to pursue entry and/or supervisory positions in the public, private, non-profit, and governmental sectors in which critical thinking, research methods and effective communication skills are required. Communication Studies graduates often get jobs that involve solving communication problems, implementing communication training, managing the internal communication of organizations, and making professional presentations. Communication Studies graduates also often enter graduate programs in communication, law, or the social sciences.