Careers in Communication

Below are examples of the types of careers and workplaces available to students in the B.S. in Communication (which has major concentrations in advertising, digital video production, multimedia journalism, and public relations) and the B.A. in Communication Studies. Students should visit the Career Services Center in the COAS office of Academic Advising for additional support. Schedule an appointment with a faculty member if you have specific questions about a particular field, internship and career opportunities.

Careers Opportunities for B.S. in Communication graduates

Advertising

Account Executive
Account Planner
Advertising Copywriter
Advertising Sales Representative
Creative Director
Marketing Coordinator
Marketing Researcher
Media Planner
Production Manager
Social Media Coordinator/Manager

Program of Study - Advertising

School of Communication alumni in advertising

Kari Davidson is a client partnership manager at Adjective and Co. in Jacksonville Beach. Kari graduated UNF in 2018 with a degree in advertising. Emily Gibbs met with Kari Davidson in Jacksonville (video link).

Liz Norton is a creative manager at Prime6 Brands in Cologne, Germany. Liz graduated from UNF in 2018. Kasey Batchelor interviewed Liz via Zoom (video link).

Digital Video Production

Cinematographer
Commercial Director
Corporate Video Director
Documentary Filmmaker
Music Video Director
Script Writer
Social Media Content Creator
Videographer
Video Director
Video Editor
Wedding Videographer

Program of Study - Digital Video Production

School of Communication alumni in digital video production

Luiza Motta owns a video production business and is a videographer at UNF. She graduated with a bachelor’s degree in communication with a focus in video production in 2016. She is also a graduate of our master’s degree in communication management. Lauren Connell spoke with Luiza at UNF (video link).

Fouad Zabaneh is a multi-platform producer at WJXT (Channel 4) in Jacksonville. He graduated from UNF in 2020 with a major in TV production. In this video produced by a UNF student Kathy Pham, Fouad talks about his typical day at work at Channel 4 (video link).

Multimedia Journalism

Columnist
Content Creator
Digital Journalist
Editor
Editorial Assistant
Investigative journalist
News Director
Reporter and Correspondent
Sports Reporter
Videographer
Video Director
Video Editor

Program of Study - Multimedia Journalism

School of Communication alumni in multimedia journalism

Henna Bakshi is a writer and producer for HLN and CNN. She graduated from UNF in 2014 with a bachelor's degree in communication and a concentration in multimedia journalism and production. In this video, she explains what her job entails and what a day in her role looks like. Lauren Sapp interviewed Henna Bakshi via Zoom. B-roll is courtesy of Henna Bakshi (video link).

Brooks Baptiste, class of 2017, works in Atlanta as a multimedia journalist and anchor for the morning TV show at CBS46. Brooks majored in multimedia journalism at UNF. He started his TV career here in Jacksonville at First Coast News while still in school. Brooks worked as an associate producer at first, and then he quickly moved to become an anchor and reporter. Jacksonville residents might still remember his popular TV segment “The Buzz” on Good Morning Jacksonville. Magduline Bakor interviewed Brooks Baptiste via Zoom. B-roll is courtesy of Brooks Baptiste (video link).

Journalism grad Robert Davis talks about his work as a senior product editor at The Washington Post. Robert graduated UNF in 2002. Serena Legg interviewed Robert via Zoom (video link).

Public Relations

Content creator
Development Coordinator
Event Coordinator
Marketing Coordinator
Press Secretary
P.R. account manager or executive
Public Affairs or Governmental Affairs Specialist
Public Information Officer
Public Relations Representative
Social Media Manager
Spokesperson

Program of Study - Public Relations

School of Communication alumni in public relations

Paola Lorenzo is a media specialist at the City of Jacksonville Division of Sports and Entertainment. Paola graduated from the School of Communication in 2018 with a major concentration in public relations. Michelle Kidder interviewed Paola (video link).

Katie Connors is the director of marketing and public relations for Nelson and Associates Insurance in Fernandina Beach. From marketing, public relations and social media to planning community events, Katie exceeds in it all. Emma Giusti interviewed Katie Connors in Fernandina Beach (video link).

Typical Employers & Work Settings for B.S. in Communication graduates

Advertising Agencies
Corporations
Educational Institutions
Film Companies
Gaming Industry
Hospitals
Human Resources
Internet Companies
Literary Agencies
Magazine Companies
Marketing Firm Publications
Newspapers
News Websites
Non-profit Organizations
Private Consulting Firms
Professional Journals
Production Companies
Promotions Departments
Public Relations Firms
Radio Stations
Recording Industries
Research Laboratories
Self-employed
Social Media Companies
Theaters
TV Stations

Careers Opportunities for B.A. in Communication Studies graduates

Arbitrators, Mediators, and Conciliators
Buyers and Purchasing Agents
Career Service Associates
Compensation and Benefits Managers
Education Administrators
Fundraisers
General and Operations Managers
Human Resource Specialists
Loan Officers
Property, Real Estate and Community Association Managers
Residential Advisors
Sales Agents
Social and Community Service Managers
Training and Development Specialists

Typical Employers & Work Settings for B.A. in Communication Studies graduates

Graduates in the B.A in Communication Studies are equipped to pursue entry and/or supervisory positions in the public, private, non-profit, and governmental sectors in which critical thinking, research methods and effective communication skills are required. Communication Studies graduates often get jobs that involve solving communication problems, implementing communication training, managing the internal communication of organizations, and making professional presentations. Communication Studies graduates also often enter graduate programs in communication, law, or the social sciences.