Advertising and Public Relations students in the department’s capstone Campaigns course create advertising and public relations campaigns for real clients every term. As part of the courses students meet with real area nonprofit clients, such as Hubbard House, to identify the client’s strengths, weaknesses, opportunities, and threats that lay the foundation of the campaigns they’ll create for the clients.
Based on their research findings, students create a multi-tiered campaign for the clients to use, including promotional content like press kits, PSA’s, broadcast and still advertisements, social media use, and media buying plans. Campaigns are pitched to the clients and their representatives after which the clients decide whether to use the campaign.
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