UNF Board of
Trustees Approves School of Communication Designation
The Department of Communication at the University of North Florida has
been officially designated a School of Communication in the College of Arts and
Sciences. The Board of Trustees approved the name change March 14 during a regularly
“The name change reflects the increasing size, importance
and scope of the program,” said Dr. John Parmelee, director of the School of
Communication and professor of journalism.
Now with a new name, the School of Communication hopes to expand its program
offerings in the future and increase not only the quantity of students but also
the quality of students it attracts to the program.
the School of Communication will help in several ways in terms of recruiting top
students and faculty, increasing employment opportunities for graduates, and assisting
with fundraising,” Parmelee said.
of Communication, which boasts the second largest major on campus, is one of
just four communication programs in the state of Florida to be accredited. The
B.S. in Communication is accredited by the Accrediting Council on Education in
Journalism and Mass Communication.
The School also
offers a B.A. in Communication Studies and a master’s degree in communication management.
The program features state-of-the-art facilities, including a high-definition
students in the bachelor of science degree program, which has over a thousand
undergraduates, are able to select one of four professionally oriented
concentrations: advertising, multimedia journalism, digital video production
and public relations.
Students have the opportunity to put the skills they’ve
learned in the classroom to the test by engaging in community-based learning. For
example, multimedia journalism students research and write stories for publications
such as The Florida Times-Union, while journalism and production students
produce “Inside Jacksonville,” a monthly news show that airs on CW-17, as well
as other television programming.
Digital video production students recently produced and
screened documentaries for the “Uncovering Jax project,” which examined the
hidden black history of Jacksonville. Additionally, advertising and public relations
students create fully planned campaigns for First Coast area non-profit
organizations every semester.
program assists students with their career goals through annual events like
Media Week and the Internship + Job Fair, allowing students the opportunity to
network with media professionals. It also offers student clubs and a mentorship
program to help students build relationships and learn more about communication
years, the School of Communication has had success in the placement of its more
than 5,000 graduates. Alumni work at CNN, The Washington Post, ESPN and Twitter
as well as at advertising agencies, public relations firms, news outlets and
production companies around Florida and beyond. Some alums are also teaching in
the field at the university level in the U.S. and internationally.
The School of Communication is dedicated to the creation
and dissemination of knowledge about human and mass-mediated communication
processes through high-quality teaching, scholarship and service to the
UNF, a nationally ranked university located on an environmentally
beautiful campus, offers students who are dedicated to enriching the lives of
others the opportunity to build their own futures through a well-rounded
the Communication Program at UNF
Literature-Communications major started in the then-Department of Language and
1983 – Bachelor
of Arts degree in Communications is established.
1983 – Communication
students win Silver Anvil Award from the Public Relations Society of America,
which is the most prestigious national award in public relations.
Department of Communications and Visual Arts (CVA) is created.
2001 – The
Bachelor of Arts degree in Communications is converted to a Bachelor of Science
in Communication to align the academic unit with the widely accepted notion
that mass communication is a social scientific discipline, and to respond to
the growing local need for professional mass communication education.
2004 – CVA
separates into two academic departments: The Department of Communication and
the Department of Art and Design.
2009-2010 – The Department of Communication moves into
its present building, which has state-of-the-art teaching and learning
facilities and a HDTV television production center.
2013 – The Department of Communication creates Media
Week, an annual event in which students interact with media professionals.
2017 – The B.S. in Communication is accredited by the Accrediting Council on Education in
Journalism and Mass Communication, making it one of just four communication
programs in Florida to be accredited.
2017 – The
M.S. in Communication Management and the B.A. in Communication Studies are
2019 – The Department of Communication is awarded the
School of Communication designation.