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Media Week 2021

The School of Communication is adopting a hybrid approach for Media Week, which is Oct. 25-28, with Oct. 29 reserved for Social Media Expo JAX. Media Week will include a mix of face-to-face and Zoom panels. The traditional Wednesday lunch with media professionals will again be in the Talon Room, but the event will be more exclusive to allow for social distancing. Whether you choose to participate on campus or online, Media Week's mission continues to be to help students network with and learn from professionals in Advertising, Multimedia Journalism, Digital Video Production, and Public Relations.

 

Below is the schedule of events.

 

Students should click on the sign-up link to reserve a spot.

 

 

UNF School of Communication Media Week 2021 

 

 

Sessions

 

Guest Speakers

 

Monday, October 25   

 

Online Diversity Panel, Zoom, 1-2:15 p.m., Prof. Tricia Booker, facilitator
“How does your organization interpret, initiate and communicate diversity and inclusion?”

 

Zoom Link: https://unf.zoom.us/j/94291487847

 

  • Chanel Leblanc Aikens, Senior Producer, TEGNA (Channels 12/25 Jacksonville-First Coast News)
  • Stacy Ellison, Director of Development & Communications, Delores Barr Weaver Policy Center
  • Derrick Richardson, Principal, Richardson Management Services, LLC
  • Eduardo Sarmiento, Executive Vice President, Creative, Brunet-Garcia Advertising, Inc.
 

Tuesday, October 26 

 

Multimedia Journalism Breakout, 12:15-1:30 p.m., Building 14D/Room 2001, Dr. Brian Thornton, facilitator

“The ‘pandemic’ of misinformation/disinformation regarding COVID-19, vaccinations and safety measures”

 

 

  • Neal Bennett, Senior Recruiter, TEGNA
  • Timothy Gibbons, Editor-in-Chief, Jacksonville Business Journal
  • Jud Heussler, Director of Branding and Programming, WAPE-FM
  • Mike Miller, former broadcaster and independent consultant on marketing, branding, public engagement, media and government relations
  • Marilyn Vaca, Multi-Platform Content Manager, WJXT, News4Jax
  • Lauren Verno, Anchor, The Morning Show, News4Jax

 

 

 

Online Alumni Panel, Zoom, 4:30-5:30 p.m., Prof. Bobbi Doggett, facilitator
Advice from recent grads for future grads about the current work environment, preparing for interviews and what to expect at your first job in communication

 

Zoom Link: https://unf.zoom.us/j/92009767787

 

  • Jacqueline Simard Ireton, Corporate Digital Strategy, Governance & Risk Mitigation, Eli Lilly and Company 
  • Marina Martin Leary, Senior Marketing Manager, Girl Scouts of Atlanta
  • Paola Lorenzo, Media Specialist, Sports & Entertainment, City of Jacksonville
  • Tiffany Salameh, Evening Anchor, ABC57 (Indianapolis)
  • Liz Slobodian, Vice President of Public Affairs, Firehouse Subs

 

 

Wednesday, October 27 

 

Digital Video Production Breakout, Building 14D/Room 2001, 10:30-11:30 a.m., Prof. Frank Goodin, facilitator

Conversation and advice from professionals about the digital production field

 

 

  • Jason Ramsey, Owner, Nimble Creative Services
  • Stacey Steiner, Director of Brand Activation, Prattify
  • Dave Waters, Commercial Production Manager, WJXT

 

 

 

Meet the Mentors Luncheon, Talon Room (4th floor of Building 16), 12 to 1 p.m. Limited to juniors, seniors, and graduate students, this is an opportunity for students to network with and garner advice and information from working professionals

  • Carole Vanderhoef Banks, Vice President, Research & Planning, Shepherd Agency
  • Daniel Burstein, Senior Director, Content and Marketing, MECLABS
  • David Clark, Executive Director, Downtown Ecumenical Services Council
  • Tom Fridley, Programming Consultant & Director of Production, Promotion, Community Relations, 1010XL
  • Ashley Greer, Executive Producer, Action News Jax
  • Karen Brune Mathis, Editor, Jacksonville Daily Record
  • Mike Miller, former broadcaster and independent consultant on marketing, branding, public engagement, media and government relations
  • Mitzi Saul, Marketing and Communications Manager, Jewish Federation and Foundation of Northeast Florida
  • Stacey Steiner, Director of Brand Activation, Prattify
  • Dave Waters, Commercial Production Manager, WJXT-TV News4Jax

 

Advertising Breakout, Building 14D/Room 2001, 1:30-2:45 p.m., Prof. Stephanie McLain-Araujo, facilitator

Conversation and advice from professionals about the advertising field.

  • Carole Vanderhoef Banks, Vice President, Research & Planning, Shepherd Agency
  • Daniel Burstein, Senior Director, Content and Marketing, MECLABS
  • Stacey Steiner, Director of Brand Activation, Prattify
 

Thursday, October 28 

 

Online PR Breakout, Zoom, 12 to 1:15 p.m., Prof. Angela Spears, facilitator
Conversation and advice from professionals about the public relations field.

 

Zoom Link: https://unf.zoom.us/j/99879582051

 

  • Toni Boudreaux-Godwin, Director of Operations, The Brumos Collection
  • David Clark, Executive Director, Downtown Ecumenical Services Council
  • Natalie DeYoung, Director of Communications and Public Relations, Wingard
  • John Mills, CEI Area Manager, Northwest Florida, Quest Corporation of America
  • Mitzi Saul, Marketing and Communications Manager, Jewish Federation and Foundation of Northeast Florida