Media Week 2015
The UNF
Department of Communication’s Media Week 2015 ran from Oct. 19 to Oct. 23. Media
professionals visited communication classes and student clubs; engaged students
in specialized Q-and-A sessions in advertising, PR, journalism, and production;
spoke about global and domestic diversity issues; spoke about convergence; and
participated in a panel on the state of the media industry.
A day-by-day
schedule of Media Week 2015 events can be found below. In addition, several of
the events listed include links to video of the presentations. Students, faculty and media professionals also discussed the event on Twitter at #UNFMediaWeek.
2015 Media Week Schedule
Monday, Oct. 19
Guest Speaker: ADV 3300-Media
Planning
9:25 a.m. to 10:40 a.m.
Austin
Van Horn, Senior Account Manager at The Cross Agency
Domestic and Global
Diversity Panel
10:30
a.m.
Bldg.
14D, Room 2001
Professionals discuss both domestic and global diversity issues as they relate to
advertising, journalism, public relations and production, and the things
students should know about global and domestic diversity issues that may help
them when they enter their respective industry.
Participants:
Carla Jones, CEO, Carla Mechele Media
Tuan
Tu, Marketing Director, Revlon
To view the discussion, click here: https://www.youtube.com/watch?v=S53zpur0X8c
Guest Speaker: PUR 4801-Public
Relation Cases
3
p.m. to 4:15 p.m. and
4:30 p.m. to 5:45 p.m.
Joni
Shockey, Press Secretary, U.S. Representative Dennis Ross (FL-15)
Movie Night Screening of “The 904”
Documentary
Have some popcorn and watch the
Emmy-winning documentary "The 904," a gritty, yet insightful story about
violent crime in Jacksonville. The documentary is by Frank Goodin, a
communication alumnus.
Student
Union Auditorium
7
p.m. - 9 p.m.
Tuesday, Oct. 20
UNF
Alumni Panel
4:30
p.m. - 6 p.m.
Bldg.
14D, Room 2001
Alumni describe
their positions and offer advice on how students should make the most of their
UNF experience.
Participants:
Lauren D. Furey, Instructor of Record/Doctoral Student,
UF
Tracy
Collins, VP of Marketing & Public Relations, Goodwill Industries of North
Florida
Anneliese Delgado, Reporter, WOKV-FM
Lindsey
Kilbride, Reporter/Producer, WJCT
Toni
Boudreaux, Director of Development, The Cultural Center of Ponte Vedra
Emilee
Speck, Homepage Editor, Orlando Sentinel
Stephanie Rossettos, WJXT
Haleigh Dunning, Project Manager, The Connect Agency
To view the discussion, click here: https://www.youtube.com/watch?v=4kofYdGxD1E
UNF Alumni Mixer
6
- 7:30 p.m.
Bldg.
14D, Department of Communication Lobby
A social time with
alumni participants and students so that students can interact with as many
alumni as possible.
Alumni participants:
Lauren D. Furey, Instructor of Record/Doctoral Student,
UF
Tracy
Collins, VP of Marketing & Public Relations, Goodwill Industries of North
Florida
Ashley
Mitchem, Anchor/Reporter, WJXT
Anneliese Delgado, Reporter, WOKV-FM
Nicholas
Jones, Producer, WJXT
Lindsey
Kilbride, Reporter/Producer, WJCT
Emilee
Speck, Homepage Editor, Orlando Sentinel
Stephanie Rossettos, WJXT
Toni
Boudreaux, Director of Development, The Cultural Center of Ponte Vedra
Haleigh Dunning, Project Manager, The Connect Agency
James
Canon, Managing Editor, Jacksonville Business Journal
Valerie
Dawson, Senior Operations Analyst, Merrill Lynch
Kristin
Hanson, Marketing Coordinator, Jekyll Island Authority
Tyler
Holden, Account Coordinator, Stephen J. Kaufman Public Relations
Chelsea
Bladen, Marketing Director, Bank of England
Jimmy
Vincent Fitzy, Cintas
Frances
Hanold, Shepherd
Christine
McFaul, Media Analyst, PS27 Ventures
Nancy
Winckler-Zuniga, United Way
Bradley
Stephenson, WJCT-TV
Zach
Sweat, Digital Editor, Void Magazine
Wednesday, Oct. 21
Guest Speaker: ADV 3300-Media
Planning
9:25 a.m. to 10:40 a.m.
Natalie
Wollet, Vice President of Media at The Cross Agency
Multi-Media
Journalism & Production Breakout
11
a.m. – Noon
Bldg.
14D, Dept. of Communication TV Studio
Professionals describe their positions and talk about what it takes to work in their fields,
then take questions from students.
Participants:
Karen Feagins, VP of Content & Operations,
WJCT News
Carla Jones, CEO, Carla Mechele Media
Cynthia
Weiss, Public Affairs, Mayo Clinic
Jeff Preston, Mayo Clinic
Lindsey
Kilbride, Reporter/Producer, WJCT
Emilee
Speck, Homepage Editor, Orlando Sentinel
Zach Sweat, Digital Editor, Void Magazine
Marcel
Robinson, Commercial Video Editor, WCWJ-CW 17
Monica Whitsel, WJXT
To view the discussion, click here: https://www.youtube.com/watch?v=Aric8rGk6Pw
Public Relations
Breakout
11
a.m. - Noon
Bldg.
14D, Room 2001
Professionals describe their positions and talk about what it takes to work in their
fields, then take questions from students.
Participants:
David
Clark, Regional Director of Philanthropy, Children’s Home Society
Donia
Crime, VP, PR & Social Media, Burdette Ketchum
Lanette
Hart, Hart & Associates
Haleigh Dunning, Project Manager, The Connect Agency
Katrina
Greco, Corporate Communications Analyst Specialist, FIS Global
Lanette Hart, Principal/Consultant, Hart & Associates LLC
To view the discussion, click here: https://www.youtube.com/watch?v=dAZLSf6xXwI
Meet the
Professionals Luncheon
12:30 - 1:30, Osprey Commons Talon Room
Professionals joined 80 students for complimentary buffet lunch and tabletop question-and-answer sessions.
Map: http://maps.unf.edu/#UMAP_2013041616337%7CBLD_2013042359569
Participants:
David
Clark, Regional Director of Philanthropy, Children’s Home Society
Donia
Crime, VP, PR & Social Media, Burdette Ketchum
Brendan
Cumiskey, VP/Strategy & Planning, Dalton Agency
Marina
Martin, Account Manager, Shepherd
Guy
Barnhart, Shepherd
Stacey
Steiner, Project Manager, Media Buyer & Social Media Strategist, Beson4
Kerry
Baldwin, VP Advertising Solutions, Web.com
Katrina
Greco, Corporate Communications Analyst Specialist, FIS Global
Karen Feagins, ViP of Content & Operations,
WJCT News
Cynthia
Weiss, Public Affairs, Mayo Clinic
Jeff Preston, Mayo Clinic
Lindsey
Kilbride, Reporter/Producer, WJCT
Zach Sweat, Digital Editor, Void Magazine
Jack
Potter, General Sales Manager, FOX 30/CBS 47
Ken
Thomas, Producer, MSN
John
Ream, Co-founder & President, The Connect Agency
Lanette Hart, Principal/Consultant, Hart & Associates LLC
Gary Corbitt, Research Director, Retired, WJXT-TV
Marcel
Robinson, Commercial Video Editor, WCWJ-CW 17
Austin Van Horn, Senior Account Manager at The Cross Agency
Monica Whitsel, WJXT
Carole
Vanderhoef Banks, VP, Research and Planning, Shepherd
Advertising Breakout
2
p.m. - 3 p.m.
Bldg.
14D, Dept. of Communication Conference Room
Professionals describe their positions and talk about what it takes to work in their fields,
then take questions from students.
Participants:
Heather
Smith, Social Media Manager, Dalton Agency
Brendan
Cumiskey, VP/Strategy & Planning, Dalton Agency
Marina
Martin, Account Manager, Shepherd
Guy
Barnhart, Shepherd
Stacey
Steiner, Project Manager, Media Buyer & Social Media Strategist, Beson4
Kerry
Baldwin, VP Advertising Solutions, Web.com
To view the discussion, click here: https://www.youtube.com/watch?v=VDvhO87kwZk
Guest Speaker: PUR 4801-Public
Relation Cases
3
p.m. to 4:15 p.m. and 4:30 p.m. to 5:45 p.m.
Asia
Preston, Digital Media Marketing & Administrative Coordinator, Recruiting
Factors, LLC
Advertising Club
Presents: Guest Speaker Night
6 p.m. to 8
p.m.
Thomas G. Carpenter Library, Room 2116
The club had professionals in print, Web, broadcasting, and for advertising
agencies.
Topics included: Networking
and Your Personal Brand, Leadership in the Media, and Social Media for
Businesses.
A social followed after for students interested in becoming Advertising Club members.
Participants:
Gary
Corbitt, Research Director, Retired, WJXT-TV
Jack
Potter, General Sales Manager, FOX 30/CBS 47
Ryan
Thompson, President, GAAM
Thursday, Oct. 22
Lunch with Victoria
Lim, Walt Disney World Public Relations
Noon, The Boathouse
Public Relations in a Converged World: The View from Disney
Victoria Lim, Managing Editor, Walt
Disney World Public Relations
2 p.m. - 3 p.m.
Bldg. 14D, Dept. of Communication
Conference Room
Lim discussed why it is important to understand
convergence in order to be effective in public relations.
To view the discussion, click here: https://www.youtube.com/watch?v=HT7FJ4-MmLo
Friday, Oct. 23
State
of the Media Panel and Tour of the Florida Times-Union
10
a.m. – Noon
The
Florida Times-Union Auditorium
1
Riverside Ave, Jacksonville, FL
Sponsored
by the UNF Department of Communication and The Florida Times-Union
Media professionals discussed the current state of the media
industry and trends to watch for.
Participants:
Carla Jones, CEO, Carla Mechele Media
Victoria Lim, Managing Editor, Walt Disney World Public Relations
Mary Kelli Palka, Managing Editor, The Florida Times-Union
Rob
Sweeting, Anchor-Reporter, WJXT- TV
Free parking in Times-Union parking lot
Map:
https://plus.google.com/106042551416917360695/about?gl=us&hl=en#106042551416917360695/about?gl=us&hl=en
To view the discussion, click here: https://www.youtube.com/watch?v=qteMmWKWSOA
