Video Production Process: Planning
Planning is an important step in the
video creation process. Careful planning can ensure the best quality video is
made in the most efficient amount of time. CIRT is happy to support many
types of video projects for UNF faculty from being involved in every stage of the project, to only providing help when it's needed.
CIRT can help with the planning process by meeting with faculty to discuss their plan and make sure they have a solid foundation before they move on to the production step.
To begin planning your video you will need to establish a
realistic time frame that will allow you to complete the project steps by your
deadline. Check YouTube for similar videos and analyze them to see what they do
well and how they could be better. What is missing from this video that would
allow it to meet your needs? Can it serve as a model for your project?
It is important to set expectations and plan for how to meet
them. This is also a good time to set the scope of the project. Consider these
questions when thinking about the scope of your project:
- Who is the target audience?
- How long should the video be?
- How many people will be involved in the process of creating this
- Will this be a single video or a series of videos?
Also consider if this video will be short, medium or long form:
- Short form videos are simple videos such as course introductions
or module introductions
- A medium form video is a bit longer and more involved and could
be something such as capturing a lecture
- A long form video is the most complex video type, it often
involves more people, requires a more detailed plan, and can take longer to
produce. This would be something such as a video advertising a program that
involves many interviews with faculty and students, shots from program classes
and events, and possibly video of the campus as a whole.
Short form videos may not need as much detailed planning as long
form videos. The amount of planning that goes into the video depends on the
needs of the video, but the more planning that goes into the video at this
stage usually means smoother production and post-production stages.
Decide early on where the video will be hosted when it is
completed. Will it be stored through YouTube, Canvas Studio, or a different platform?
Finally, set a schedule and deadlines for completing these tasks along the way.
Visit the Digital Video Resources page for more resources to help you with the planning step
in the video production process.