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Kristi Sweeney, PhD - Assistant Professor, Sports Management

Kristi Sweeney, Ph. D. is an Assistant Professor of Sport Management at the University of North Florida (UNF), where she also serves as the Chair of the UNF Intercollegiate Athletics Committee. Dr. Sweeney teachers both graduate and undergraduate courses in sport finance. In addition, she instructs resource development for non-profit organizations, sport facility management, and supervises internships at the undergraduate level. Her research interests include sport philanthropy, community-based learning, diversity in sport, and consumer behavior and decision making in professional sport.


Since joining UNF in 2011, Dr. Sweeney incorporated an extensive community-based learning experience within the redesign of Resource Development for Community Organizations, wherein students are responsible for creating, implementing, executing, and evaluating a resource development plan for a local non-profit organization.  Students have collaborated with the Muscular Dystrophy Association (MDA) of Jacksonville to support their annual Muscle Walk. Over the course of their four-year partnership, UNF students have raised over $100,000 for local families affected by neuromuscular disease.  In addition, their fundraising efforts are helping to endow the JTTownsend Scholarship at UNF – that will be given annually to a sport management student recognized for his/her exemplary commitment and contributions to the greater Jacksonville community through such activities as community-based learning, volunteerism, and community advocacy. 


Through both her experiences teaching community-based courses and as a Community Scholar, Dr. Sweeney has realized the importance of creating an environment ideal to student learning, as partnering organizations are often the beneficiaries of substantial human resource needs such as labor, support, and consultation.  Given such, she has an increased focus on how best to quantify the outcomes of CBL in order to better assess student learning, evaluate community impacts, and better understand the dynamic CBL pedagogy.


Prior to joining UNF, Dr. Sweeney served as the Chair of the Sport Management Department at the College of Mount Saint Joseph and as a faculty member at Xavier University both in Cincinnati, OH.  During her time at Xavier, Dr. Sweeney was awarded two Xavier Philanthropy Program grants and implemented both into CBL projects through student philanthropy in her sport facility and event management courses. Xavier University Link


She earned her Ph. D. in Sport Management – Health, PE & Recreation from the University of New Mexico.  During her time in New Mexico, she also worked for the University’s Athletic Department.  Dr. Sweeney earned an M.A. in Physical Education/Athletic Administration from Loras College, and her B.S. in Government from Northwest Missouri State University.


Select Artifacts – Peer reviewed publications and presentations:

Kane, J. and Sweeney,K. (2013). Philanthropic community-based learning: A pilot study. The FAPHERDS Journal, 51(1), 22-23 

Sweeney, K. (accepted, Oct 2016). Community-based learning and sport management. 2016 Engagement Scholarship Consortium Conference. Omaha, NE.


Sweeney, K. and Gregg, E. (2014). Cause-based fundraising: An experiential learning activity. 12th Annual Conference of the Sport Marketing Association (SMA). Philadelphia, PA.