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Bobbi Doggett, MSJ - Associate Instructor; Public Relations

Bobbi Doggett, MSJ

Associate Instructor - Public Relations


R oberta "Bobbi" Doggett earned her MS in Journalism from West Virginia University and then worked in the public relations field for more than 15 years before joining UNF in 1998. After her visiting year, Ms. Doggett was hired by UNF's Department of Communication as a full-time instructor of Public Relations (PR). She is able to bring authentic, “real-world” experiences to the University because her varied and applied practice in the field.   

Along with a background in PR, Ms. Doggett also has a strong commitment to community service. She worked in the nonprofit arena for most of her career and now continues that service through her students’ work. She enjoys using her knowledge and skills to help the various community needs through her PR campaigns class. This capstone course pairs her students with a local nonprofit organization and requires them to create a PR and marketing campaign for the organization.   

Ms. Doggett believes that students want actual world experience, not just textbook exercises. Working with nonprofit organizations allows the students to understand the issues facing Jacksonville. She states, "It gives them the opportunity to think about their own circumstances and to begin to understand the struggles and situations that people, less fortunate than they, go through every day. Plus, in a small way, the campaign materials that my students develop help these nonprofits tell their stories to the community whether it be for brand recognition or fund raising purposes. When my students see their materials being used, it gives them a sense of accomplishment and purpose."   

Her commitment to teaching community-based transformational learning courses led Ms. Doggett to apply for the Community Scholars Program. As a Community Scholar, she worked to incorporate curricular changes in her PR Campaigns course. She recruited nonprofit partners to involve her students in volunteer and service projects with the organizations’ clients. She also instituted reflection assignments for her students to express their feelings and synthesize their learning to their coursework and to their life experiences.