Diane Denslow, MBA, MA
Diane Denslow has an M.B.A. and a M.A. in Counseling from the University of North Florida. Before that, she earned a B.A. in psychology from Bethel College in Minnesota.
For the past 12 years, she has taught a course, Small Business Consulting (GEB 4104), that originated with the SBA's desire to ensure the viability of small businesses and to provide an experiential component to students' learning experiences. The course eventually spawned into a program called the Small Business Institute (SBI) that links groups of students with local businesses that need consulting services. Ms. Denslow also created a course, Entrepreneurial Marketing (GEB 3154), as an elective for the Entrepreneurship Minor that partners students with businesses seeking to develop or improve their marketing strategy. In both cases, students get hands on experience resolving real world problems that cannot be realized in a traditional class setting.
Ms. Denslow believes that the experiential component to community-based learning is critical to student learning and she has chosen to take a more practical approach to teaching her courses. Her Community Scholars Project centered around adding a CBL experience to a course she teaches called Entrepreneurship (GEB 4113). Having worked as a consultant for many years, she understands the value of the planning process for a business to succeed. Unfortunately for many looking to start up a business, they either lack the knowledge or the resources to complete a business plan. So, instead of requiring students to create a fictitious business plan, they assist someone in the community with writing a business plan so that these potential entrepreneurs can launch their respective businesses or obtain funding for the business. In addition to providing a valuable service to the community, her students got experience determining potential products/services that could be offered, conducting industry and market research, doing competitive analyses, and developing operational processes and financial statements for businesses.
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