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2018-2019 Catalog
Coggin College of Business building

Coggin College of Business Undergraduate Minors

Minors in the Coggin College of Business

Students wishing to obtain a minor must apply through an established procedure with their Academic Advisor. 

Minor in Business Administration (Non-business Majors)

Departments or divisions outside the Coggin College of Business that wish to offer a minor in business administration may do so provided the minor meets the requirements, including the prerequisites, below. Departments wishing to offer a minor in business administration should discuss the issue with the Coggin associate dean prior to submitting formal program material.

Digital Marketing (Non-business Majors)

As e-marketing and social media changed the way companies, organizations, and individuals do business, your skills and competencies must keep pace. Regardless of major or academic background, you’ll need to be comfortable sharing and communicating in these core channels now and going forward. You will gain first-hand understanding of the elements driving digital transformation in today’s world (like the Internet of Things, Drones, Artificial Intelligence, Big Data, Data Analytics, Social Media & Digital Marketing, Virtual and Augmented Reality, Telemedicine, Robotics). Graduates with a digital marketing minor will be positioned for any number of new jobs in digital marketing solution design, blogging, search engine optimization, e-detailing, site design, Internet research, digital demographics, personalization, information architecture, social media, and media design. This minor is appropriate for all students, but particularly relevant for students majoring in Advertising, Communication Studies, Graphic Design and Digital Media, Public Relations, Information Systems, among other disciples.  

Digital Marketing and Analytics (Business Majors)

Designed with extensive input from industry interested in hiring individuals to work with “big data,” this Minor is an opportunity for students across business disciplines to complement their major with skills in this fast-growing and important field.

This minor integrates digital technology and analytics to provide you with a hands-on experience applied to real world situations. Graduates with a digital marketing and analytics minor will be positioned for new and emerging jobs related to analytics, search engine optimization, e-detailing, site design, digital demographics, customer relationship management, information architecture, social media, media design, market analytics development, marketing analysis, social media management, digital marketing solution design, or forecasting and planning analysis.This minor is appropriate for all business students, but particularly relevant for students majoring in Marketing, Business Management, Finance, among other disciples.

Minor in Economics (Business and Non-business Majors)

The minor in Economics is designed for students who want to supplement their major with a background in the field that is the backdrop for all business fields. Having a minor or major in economics reveals to an employer or a graduate school that one has had training in analytical decision making as well as a global perspective on the economy and business.

Minor in Entrepreneurship (Business and Non-business Majors)

Entrepreneurial jobs are very different than those in existing corporations. Students must learn to manage risks and have the proper skills necessary to assess many different business situations. Only with critical thinking skills applied specifically to entrepreneurial issues in finance, marketing and management can these individuals reach the skill and knowledge levels required for success. The goal of the minor in Entrepreneurship is to provide students with an experiential approach to learning that builds these skills. The minor is distinct from the other minors in the Coggin College of Business in terms of the courses offered and the perspective from which business concepts will be approached and applied.

Minor in Finance (Business and Non-business Majors)

The minor in finance has been added to meet the needs of Accounting, International Business and other Coggin College of Business majors for additional coursework in this important area.

Minor in Geography (Business and Non-business Majors)

Spatial skills in Geography and GIS prepare students for a wide variety of occupations in government, business, planning, and education.  The importance of Geographic Information Systems (GIS), and in particular, Business GIS, has increased interest and demand for GIS and other geography courses in recent years.

Human Resource Management (Business and Non-business Majors)

The Human Resource Management minor is primarily targeted to Management majors, but available to business and non-business majors who satisfy the required prerequisites. The minor provides a student with the knowledge of important human resource functions, such as recruiting and staffing of organizations, using compensation and rewards effectively, developing policy and strategy to motivate employee performance, and the impact of employment law on human resource functions.

Minor in International Business (Business and Non-business Majors)

Students in the Coggin College of Business with an interest in the increasingly important area of international business may wish to develop a schedule which includes the courses constituting the minor in international business. With careful course scheduling, a student may be able to meet the requirements for the minor without exceeding the 60 upper-level hours required for the BBA degree.  Interested students should discuss the minor with their advisor and the director of the program. The minor is an excellent way for a student majoring in business to pick up a support area without completing all of the courses necessary to get a second major.

Minor in Management (Non-business Majors)

The minor in Management gives students the opportunity to become more versatile and effective decision makers. The minor in Management provides non-business majors an opportunity to learn business management practices and enhance their leadership skills.

Minor in Marketing (Business and Non-business Majors)

The minor in Marketing equips students with the necessary skills to understand consumer behavior and conduct market research. The minor in Marketing will help students understand the process of planning market programs and techniques in analyzing the market. Students will learn the fundamentals of advertising, purchasing, promotion and distribution. 

Minor in Operations Management (Business Majors)

The demand for operations knowledge and skills from a manufacturing, service and disaster management perspective in Florida and north east Florida in particular has increased. The minor in Operations Management will specifically address the disaster management perspective and needs in Florida in general and north east Florida in particular, and also address operations in the service industry.


Note:  All minors have requirements regarding the minimum number of courses taken at UNF.  A minimum grade of "C" is required for all minors in the Coggin College of Business.