Coggin College of Business Undergraduate Minors
Minors in the Coggin College of Business
Students wishing to obtain a minor must apply through an established procedure with their Academic Advisor.
Minor in Business Administration (Non-business Majors)
Departments or
divisions outside the Coggin College of Business that wish to offer a
minor in business administration may do so provided the minor meets the
requirements, including the prerequisites, below. Departments wishing to
offer a minor in business administration should discuss the issue with
the Coggin associate dean prior to submitting formal program material.
Digital Marketing (Non-business Majors)
As
e-marketing and social media changed the way companies, organizations, and
individuals do business, your skills and competencies must keep pace.
Regardless of major or academic background, you’ll need to be comfortable
sharing and communicating in these core channels now and going forward. You will gain first-hand
understanding of the elements driving digital transformation in today’s
world (like the Internet of Things, Drones, Artificial Intelligence, Big
Data, Data Analytics, Social Media & Digital Marketing, Virtual and
Augmented Reality, Telemedicine, Robotics). Graduates
with a digital marketing minor will be positioned for any number of new jobs in
digital marketing solution design, blogging, search engine optimization,
e-detailing, site design, Internet research, digital demographics, personalization, information architecture, social media, and media design. This minor is appropriate for
all students, but particularly relevant for students majoring in
Advertising, Communication Studies, Graphic Design and Digital Media,
Public Relations, Information Systems, among other disciples.
Digital Marketing and Analytics (Business Majors)
Designed
with extensive input from industry interested in hiring individuals to work
with “big data,” this Minor is an opportunity for students across business
disciplines to complement their major with skills in this fast-growing and
important field.
This
minor integrates digital technology and analytics to provide you with a
hands-on experience applied to real world situations. Graduates with a digital
marketing and analytics minor will be positioned for new and emerging jobs
related to analytics, search engine optimization, e-detailing, site
design, digital demographics, customer relationship management,
information architecture, social media, media design, market analytics
development, marketing analysis, social media management, digital
marketing solution design, or forecasting and planning analysis.This minor is appropriate for
all business students, but particularly relevant for students majoring in
Marketing, Business Management, Finance, among other disciples.
Minor in Economics (Business and Non-business Majors)
The minor in Economics is designed for students who
want to supplement their major with a background in the field that is the
backdrop for all business fields. Having a minor or major in economics reveals
to an employer or a graduate school that one has had training in analytical decision making as well as a global
perspective on the economy and business.
Minor in Entrepreneurship (Business and Non-business Majors)
Minor in Finance (Business and Non-business Majors)
The minor in
finance has been added to meet the needs of Accounting, International
Business and other Coggin College of Business majors for additional
coursework in this important area.
Human Resource Management (Business and Non-business Majors)
The Human
Resource Management minor is primarily targeted to
Management majors, but available to business and non-business majors who
satisfy the required prerequisites. The minor provides a student with the
knowledge of important human resource functions, such as recruiting and staffing
of organizations, using compensation and rewards effectively, developing policy
and strategy to motivate employee performance, and the impact of employment law
on human resource functions.
Minor in International Business (Business and Non-business Majors)
Students in the Coggin College of Business
with an interest in the increasingly important area of international business
may wish to develop a schedule which includes the courses constituting the
minor in international business. With careful course scheduling, a
student may be able
to meet the requirements for the minor without exceeding the 60 upper-level
hours required for the BBA degree. Interested students should discuss the
minor with their advisor and the director of the program. The minor is an
excellent way for a student majoring in business to pick up a support area
without completing all of the courses necessary to get a second major.
Minor in Management (Non-business Majors)
The minor in Management gives students the
opportunity to become more versatile and effective decision makers. The minor
in Management provides non-business majors an opportunity to learn business
management practices and enhance their leadership skills.
Minor in Marketing (Business and Non-business Majors)
The minor in Marketing equips students with the necessary
skills to understand consumer behavior and conduct market research. The minor
in Marketing will help students understand the process of planning market
programs and techniques in analyzing the market. Students will learn the
fundamentals of advertising, purchasing, promotion and distribution.
Minor in Operations Management (Business Majors)
The
demand for operations knowledge and skills from a manufacturing, service and
disaster management perspective in Florida and north east Florida in particular
has increased. The minor in Operations Management will specifically address the disaster management perspective and needs in
Florida in general and north east Florida in particular, and also address operations in the service industry.
Note:
All minors have requirements regarding the minimum number of courses taken at
UNF. A minimum grade of "C" is required for all minors in the Coggin
College of Business.
