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2018-2019 Catalog
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Marketing Curriculum

Transportation and Logistics Curriculum 

Marketing and Logistics Faculty

Marketing and Logistics Policies

Department of Marketing & Logistics  

Phone: (904) 620-2780
Web Address:  

Marketing Major 

Ever notice how some brands or campaigns can just connect with you? The Marketing Major provides students with the consumer behavior and analytics tools needed to develop a clear understanding of the customer’s purchase journey and to apply these consumer insights to create compelling products and campaigns that captivate these very customers. The marketing curriculum furnishes students with content knowledge and its applications in the principles of marketing, consumer behavior, marketing research and information systems, strategic marketing management, and additional elective areas of marketing as well as more general knowledge and skills relevant to business and a business career.Students with an interest in a sales career can select sales management, professional selling, integrated marketing communications, and professional sales Internship as marketing major electives. Students with an interest in the growing field of analytics and in working with big data can select to minor in Digital Marketing and Analytics, which focuses on a wide array of highly demanded courses by employers such as digital marketing strategy, introduction to marketing analytics, and social media marketing strategy.

Marketing Curriculum

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Transportation & Logistics Major (Flagship Program) 

The University of North Florida Transportation and Logistics Program offers a unique and rewarding program for students electing to major in transportation and logistics. The program prepares students for challenging careers in supply chain management, international logistics, transportation, and physical distribution in domestic and international settings. Many graduates have accepted positions with local and regional firms as well as with major corporations located throughout the country. The Program has received considerable state, national, and international recognition. The University of North Florida has designated the program as one of only six Flagship programs so identified on campus. The Florida Board of Regents selected the UNF Transportation and Logistics Program as one of the initial five programs to receive the Florida Legislature’s “Programs of Distinction” emphasis within the State University System and further recognized the Program by designating it as one of the university system’s “Centers for Excellence.” These distinctions provide many opportunities for the Transportation and Logistics Program to develop innovative approaches for transportation and logistics education and community service.  

The program is an outstanding fit for the regional economy. As a leader in logistics and international commerce, Jacksonville and Northeast Florida represent a tremendous opportunity for gaining practical professional experience while in school. The region is a major distribution hub with extensive access to rail, air, maritime and highway transportation as well as warehousing and international logistics. More than 650 firms in the region have some significant involvement in freight movement and faculty and staff have built outstanding connections to companies such as AMPORTS, BMW, CSX, CEVA Logistics, Florida East Coast Railway, Landstar, Crowley Maritime, Suddath Companies, Southeast Toyota Distributors, TOTE Maritime, as well as notable firms which require Transportation & Logistics expertise, including GE, McKesson, Medtronic, Stein Mart, Tapestry, Target, Walmart, Volkswagen Group, Johnson & Johnson. Internships provide opportunities for students to combine formal education with hands-on experience in a real-world setting.  

Students that seek a Bachelor’s in Business Administration with a major in Transportation and Logistics must meet all requirements including prerequisites and the 21 credit hours common to all business majors. The Transportation and Logistics degree program offers flexibility for students to select a second major in Coggin College of Business, creating a competitive advantage in the job market based on the high demand for graduates with experience and education in logistics and supply chain management.

Transportation and Logistics Curriculum      

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Department of Marketing & Logistics Faculty 

Phone: (904) 620-2780

Web Address:


Reham A. EltantawyPh.D., Associate Professor of Marketing and Department Chair

Ronald J. Adams, Ph.D., Professor Emeritus of Marketing

Youngtae Choi, Ph.D., Associate Professor of Marketing

Adel I. El-Ansary, Ph.D., Professor & Chairholder (Donna L. Harper Professor of Marketing)

Robert Frankel, Ph.D., Professor & Chairholder (Kip Professor of Marketing and Logistics) 

Gregory T. Gundlach, Ph.D., Professor & Coggin Distinguished Professor of Marketing

Greg Gutkowski, MBA, Instructor 

Michael McCardle, Ph.D., Assistant Professor 

Dawn M. Russell, Ph.D., Associate Professor of Transportation and Logistics

Rodger David Swanson, Ph.D., Associate Professor of Transportation & Logistics 

Andrew Thoeni, D.B.A., Instructor

Lynn Brown, Associate Director, Transportation and Logistics Flagship

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Department of Marketing & Logistics Policies

  • A grade of "C" or better is required in all courses.
  • Please see an advisor for an OFFICIAL program of study and your personalized My Osprey Map to stay on track for graduation. 
  • You must complete prerequisites before registering for any course. Refer to the Course Catalog for details.  
  • Marketing & Logistics majors are encouraged to take advantage of internship and study abroad opportunities for credit.  See academic advisor for details.
  • There are opportunities for select students to do research with a professor for credit.  A student's GPA must be 2.5 or better to take advantage of this opportunity.
  • A student must have a UNF & program GPA of 2.0 or better in order to graduate.
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