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2019-2020 Catalog
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Marketing Curriculum

Transportation and Logistics Curriculum 

Marketing and Logistics Faculty

Marketing and Logistics Policies

Department of Marketing & Logistics  

Phone: (904) 620-2780
Web Address:  

Marketing Major 

Ever notice how some brands or campaigns can just connect with you? The Marketing Major provides students with the consumer behavior and analytics tools needed to develop a clear understanding of the customer’s purchase journey and to apply these consumer insights to create compelling products and campaigns that captivate these very customers. The marketing curriculum furnishes students with content knowledge and its applications in the principles of marketing, consumer behavior, marketing research and information systems, strategic marketing management, and additional elective areas of marketing as well as more general knowledge and skills relevant to business and a business career.Students with an interest in a sales career can select sales management, professional selling, integrated marketing communications, and professional sales Internship as marketing major electives. Students with an interest in the growing field of analytics and in working with big data can select to minor in Digital Marketing and Analytics, which focuses on a wide array of highly demanded courses by employers such as digital marketing strategy, introduction to marketing analytics, and social media marketing strategy.

Marketing Curriculum

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Transportation & Logistics Major (Flagship Program) 

The University of North Florida’s Transportation and Logistics Program offers a unique and rewarding program for students electing to major in transportation and logistics. The program prepares students for challenging careers in supply chain management, international logistics, transportation, and physical distribution in domestic and international settings. Many graduates of the Program have accepted positions with local and regional logistics firms as well as with major corporations located throughout the country. The Program has received considerable state, national, and international recognition. The University of North Florida has designated the program as one of only six Flagship programs so identified on campus. The program is nationally recognized in its field in the USA, placing it among top-tier research universities nationally, and is one of the few non-doctoral-granting institutions in the field. Recent research placed the program in the top 25 in terms of thought leadership in the discipline, as measured by the last 40 years of publications in that journal. Program graduates are automatically certified (upon application, by blanket waiver) by the American Society of Transportation & Logistics – a recognition of curriculum quality granted to only 28 programs nationwide. The Florida Board of Regents selected the UNF Transportation and Logistics Program as one of the initial five programs to receive the Florida Legislature’s “Programs of Distinction” emphasis within the State University System. The Board of Regents further recognized the Program by designating it as one of the university system’s “Centers for Excellence.” These distinctions provide many opportunities for the Transportation and Logistics Program to develop innovative approaches for transportation and logistics education and community service. 

The program has outstanding fit to the regional economy. As a growing leader in logistics and international commerce, the Jacksonville area represents a tremendous opportunity for gaining logistics experience. Jacksonville has become a major distribution hub with extensive access to rail, air, maritime and highway transportation as well as to warehousing and international logistics. The city has been recognized as one of the top 10 logistics-friendly U.S. cities, and transportation and logistics has been identified as one of city’s four economic “super sectors.” More than 650 firms in the region have some significant involvement in freight movement. Program faculty have built outstanding connections to regional T&L leaders CSX, CEVA (formerly TNT) Logistics, Landstar, Crowley, Sea Star Line, Suddath and Southeast Toyota Distributors (all of whom are headquartered here), as well as notable firms which require Transportation & Logistics expertise, including GE, Target, Walgreens, Sears, WalMart, Volkswagen North America, Johnson & Johnson Vistakon and McKesson. Internships with local companies provide opportunities for students to gain hands-on management experience while also applying their education in a real-world setting.  

All students seeking a BBA degree with a major in Transportation and Logistics must meet all of the requirements for that degree, including the prerequisites and the 21 credit hours common to all majors. The Transportation and Logistics major also offers significant flexibility for students to double major in other business programs in order to obtain a competitive advantage in the job market due to the high demand for logistics graduates. 

Transportation and Logistics Curriculum      

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Department of Marketing & Logistics Faculty 

Phone: (904) 620-2780

Web Address:


Reham A. EltantawyPh.D., Associate Professor of Marketing and Department Chair

Dawn M. Russell, Ph.D., Associate Professor of Transportation and Logistics; 

Interim Director, Transportation and Logistics Flagship Program; Director, MBA, MSM and Graduate Certificate Programs

Ronald J. Adams, Ph.D., Professor Emeritus of Marketing

Youngtae Choi, Ph.D., Associate Professor of Marketing

Adel I. El-Ansary, Ph.D., Professor & Chairholder (Donna L. Harper Professor of Marketing)

Gregory T. Gundlach, Ph.D., Professor & Coggin Distinguished Professor of Marketing

Greg Gutkowski, MBA, Instructor 

Michael McCardle, Ph.D., Assistant Professor   

Rodger David Swanson, Ph.D., Assistant Professor of Transportation & Logistics 

Andrew Thoeni, D.B.A., Instructor

Lynn Brown, Associate Director, Transportation and Logistics Flagship

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Department of Marketing & Logistics Policies

  • A grade of "C" or better is required in all courses.
  • Please see an advisor for an OFFICIAL program of study and your personalized My Osprey Map to stay on track for graduation. 
  • You must complete prerequisites before registering for any course. Refer to the Course Catalog for details.  
  • Marketing & Logistics majors are encouraged to take advantage of internship and study abroad opportunities for credit.  See academic advisor for details.
  • There are opportunities for select students to do research with a professor for credit.  A student's GPA must be 2.5 or better to take advantage of this opportunity.
  • A student must have a UNF & program GPA of 2.0 or better in order to graduate.
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