Skip to Main Content

What Can You Do With A Major In Sport Management?

The Sport Management Program is reflective of the fast-paced and growing sports industry across the country. The program of study provides an academic foundation in sports management for application in a variety of sports settings. There are two concentrations within this degree program from which students must choose. The Sport Management concentration is appropriate for candidates who seek careers in professional sport, college athletics, or sport entrepreneurship. The Community Sport concentration is appropriate for candidates who seek leadership and/or instructional careers in settings offering sport, fitness, and recreational programming. Of further significance is that students receive valuable employment training though practicum and internship experiences in chosen settings including: college recreation or athletic programs, community recreation agencies, sport organizations or business, sport facilities, and professional sports teams.

Typical Career Paths:

Amateur Athletics

Facilities and Event Management
Professional Sports Teams
Sports Leagues
Sport Merchandising
Leisure and Fitness
Sport Media 

Typical Job Titles/Career Directions

Note: Some of these occupations might require an advanced degree

Adventure Travel Coordinator   Equipment Salesperson
Cruise Ship Activities Staff   Aerobics Instructor
Facility Manager   Park Naturalist
Rental Agent   Reservations Agent
Food and Beverage Assistant   Marketing Assistant
Activities Coordinator   Athletics Coordinator
Umpire/Referee   Youth Counselor
Recreation Supervisor   Athletic Coach
Fish and Game Warden   Park Police Officer
Fitness Trainer   Resort Activities Facilitator
Professional Athlete   Recreation Therapist
Professional Sports Team Manager   Club House Manager
Program Director/Leader   Grounds Supervisor
Range Manager   Recreation Leader
Health Club Manager   Sports Writer
Amusement Park Operator   Dive Master
Mountain Guide   Sports Promotion Director
Park Manager   Sports/Fitness Nutritionist
Stadium Manager   Sports Announcer
Retail Sales Associate   Ski Instructor
Sports Instructor   Team Manager
Tournaments Planner   Resort Recreation Program Director
Festival Director   Park Planner
Recreation and Parks Director   Camp Director
Campus Recreation Director   Recreation Center Director
Swimming/Diving Instructor   Nursing Home Recreation Director
Outdoor Education Instructor    

Typical Employers/Work Settings

  • Colleges/Universities
  • Regional Sport Commissions
  • International Olympic Committee
  • High schools
  • Youth Sports Organizations
  • YMCA's/YWCA's
  • Sports camps
  • Stadiums
  • Arenas
  • Golf Courses
  • Convention Centers
  • Recreational Facilities
  • Professional Leagues
  • Professional Teams
  • Motor Sport Organization
  • Professional Minor League Teams
  • Sport Marketing Firms
  • Sport Management Firms
  • Sport Equipment Suppliers
  • Exercise Equipment Manufacturers
  • Sporting Good Stores
  • Ski Resorts
  • Tennis/Golf Clubs
  • Health and Fitness Clubs
  • Health Spas
  • Hotels
  • Parks 

Beginning Salary Ranges - Typical Salaries
Salary Resources 

Match This Major To Careers

Magnifying Glass And Exploration


Skills Needed For This Career

Oral Communication Skills   Ability to organize and coordinate
Creativity   Ability to motivate others
Listening skills   Special Education skills
Persuasive skills   Written communication skills
Interpersonal skills   Mathematical abilities
Curriculum development   Language skills
Counseling skills   Group dynamics
Public speaking   Coaching/mentoring
Cultural understanding   Delegating tasks
Motivating others   Multi-tasking
Problem solving   Strategic planning
Teaching/instructing others   Teamwork

Links To Professional Associations

American Alliance for Health, Physical Education, Recreation and Dance

Associations Connected with Physical Education and Sports---Searchable site from SUNY Cortland 

Canadian Association for the Advancement of Women in Sport

Commission on Accreditation of Allied Health Education Programs (CAAHEP)

International Olympic Committee Home Page

NAIA Home Page

National Association for Physical Education in Higher Education

National Athletic Trainers' Association

National Governing Bodies--Links to governing bodies from the Springboard page 

National Soccer Coaches Association of America

National High School Coaches Association
National Intramural-Recreational Sports Association
North American Society for Sport Management
Sports Fitness and Industry Association

Sport Marketing Association 

Job Search Information

Graduate School

Applying To Graduate and Professional Schools

Link To UNF Academic Program

The Department of Leadership, Counseling and Sport Management offers a Bachelor of Arts in Education (BAE) in the following areas:

Holland Interest Codes

Sport Management- Enterprising; Realistic; Social (ERS) 

Career Action Plan

  • Conduct an informational interview and/or shadow a professional in the field
  • Join a professional association for this career field
  • Develop leadership skills by participating in on-campus activities (RA, Peer Advisor, Student Government, Presidential Envoys, Fraternities, Sororities, Student Clubs)
  • Look to do an internship in your junior and/or senior year to gain experience in this field
  • Obtain teaching experience working with target age group by doing volunteer or part-time work
  • Consider taking a public speaking course to develop your presentation skills
  • Attend job fairs and networking events to meet with employer representatives and to explore options