Skip to Main Content

What Can You Do With A Major In Marketing?


The marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career. 

Program of Study: Courses You Will take

Typical Career Paths 

Sales and Promotion
Marketing Management
Market Research
Social Media Management
Entertainment Marketing
Real Estate

Some Related Career Titles 

Note: some of these occupations might require certification, licensure, or further education

Typical Employers/Work Settings

  • Advertising Agencies  
  • Chambers of Commerce
  • Colleges/Universities
  • Corporations
  • Environmental Associations
  • Financial Institutions
  • Fund Raising Firms
  • Insurance Companies
  • Marketing Research Firms
  • Non-profit Organizations
  • Regional Planning Councils
  • Small Businesses  
  • State/Local Government Agencies  
  • Trade Associations
  • Manufacturers
  • Print and Electronic Media Outlets
  • Consulting Firms
  • Software and Technology Companies
  • Retail chains and stores
  • Hospitals
  • Public Relations Firms
  • Entertainment Companies
  • Sports Industry
  • Credit Unions
  • Real Estate Brokers and Firms 

Match This Major To Careers

Question Mark with wording What Can I do with this major?

Beginning Salary Range

National Average: Entry Level with a Bachelor’s Degree: $44,000- From the Spring 2008 NACE Salary Survey (National Association of Colleges and Employers)  Note: starting salaries directly correlate with level of each student's GPA, Internship Experience and professionalism. 

Salary Resources

Skills Needed For This Career

Links To Professional Associations 

Professional Associations are important to explore because many offer student memberships and can give you access to other professionals and their experiences, research, convention or workshop opportunities, professional development and most importantly job databases.
American Marketing Association 
Professional Insurance Marketing Association

Job Search/Career Information types of marketing, search marketing schools by state, information about marketing careers - resource for students looking to break into career in online marketing

Graduate Schools 

Applying To Graduate and Professional Schools

Link To UNF Program

The  Coggin College of Business   at the University of North Florida offers a Bachelor of Business Administration in  Marketing. 

Career Action Plan

  • Conduct an Informational Interview and/or shadow a professional in the field
  • Join a professional association for this career field
  • Develop leadership experience by participating in on-campus activities (RA, Presidential Envoys, Student Government, Peer Advisors, etc.)
  • Look for internships in your junior and senior years to gain experience