What Can You Do With A Major In Communication?


Communication is used to persuade, educate, inform, and entertain.  Communication specialists plan and devise information systems, linking the industry with certain audiences.  They are responsible for making decisions on the transmitting and channeling of information, for researching the impact or social consequences of a diverse culture, and for generating new information.  There are many areas in the field of communication, so one must also be familiar with their chosen specialization. 



Link to program of study  - Every semester Advertising and Public Relations students create fully planned campaigns for First Coast area non-profit organizations.

Multimedia Journalism and Production- Students produce In Tune with Jacksonville, a monthly public affairs program broadcast by locally by WCWJ-TV and research and write the annual Hope Fund series of stories in the Florida Times-Union and contribute several types of content to the newspaper's Jacksonville.com web site.

Public Relations -Every semester Advertising and Public Relations students create fully planned campaigns for First Coast area non-profit organizations. 

Typical Career Paths

Business and Industry Career Titles

Account Executive   Advertising Manager   Bank Officer
Claims Adjuster   Consumer Affairs Specialist   Credit Manager
Customer Service Rep   Events Planner   Travel Agent
Training & Development Specialist   Restaurant Manager   Hotel Manager
Sales Representative   Insurance Agent   Technical Writer
Telemarketing Specialist   Retail Manager   Personnel Specialist          
Promotions Manager   Public Relations Specialist   Real Estate Agent
Recruiter   Special Events Coordinator   Speech Writer

Communication and Media Career Titles

Actor   Advertising Account Executive   Advertising Copywriter
Government Relations   Photojournalist   Graphic Artist
Producer-TV, Film, Theatre      Greeting Card Writer   Production Assistant
Lighting Technician   Proofreader   Market Researcher
Public Information Officer   Media Buyer   Public Relations Assistant
Copywriter   Publisher   Director-Film, Video, Theatre
Narrator   Radio/TV Announcer   Editorial Assistant
News Writer/Editor   Reporter/Journalist   Photographer
Sales Representative   Script Writer   Telemarketer
TV News Anchor   Sports Promoter   Sportscaster
TV Engineer   Writer/Author   Technical Writer


Government and Social Services Career Titles

Campaign Manager   Government Advisor   Minister/Priest/Rabbi
Community Action Director   Health Services Administrator   Museum Director
Consumer Advocate   Human Resource Manager   Negotiator
Counselor   Interviewer   Planning Director
Development Officer   Political Aide   Legislative Aide
Probation and Parole Officer   Elected Official   Lobbyist
Foreign Service Officer   Media Specialist   Recreation Coordinator
Speech Writer   Youth Worker   Social Services Administrator
Social Worker   Translator   Lawyer

Education Career Titles

Administrator   Educational Tester   Public Relations Officer
Audio/Visual Specialist   Guidance Counselor   Recruiter
Camp Counselor   Teacher   Special Events Coordinator
Development Officer   Mediator   Educational Consultant
Student Affairs Specialist   Speech Pathologist                    Instructional Program Designer

Typical Employers/Work Settings  

Advertising Agencies
Educational Institutions
Film Agencies
Gaming Industry
Human Resources
Internet Companies
Literary Agencies
Magazine Companies
Marketing Firm Publications

Non-profit Organizations
Private Consulting Firms
Professional Journals
Promotions Departments
Public Relations Firms
Radio Stations
Recording Industries
Reseach Laboratories


Match This Major To Careers

Magnifying Glass And Exploration

Beginning Salary Range

 Payscale.com-Communication Salaries 
According to the National Association of Colleges and Employers (NACE) Summer 2011 Salary Survey, beginning salaries for graduates with a Bachelor of Science Degree in Communication, on an average, start at about $35,288. Master's Degree: $42,000. 

Salary Information Resource Page 


Skills Needed For This Career


Create powerful images with sight and sound    Write press releases or other promotional materials 
Ability to write clearly   Effective speaking
Present specific viewpoints   Influential/persuasion skills
Synthesizing information   Interpretation skills
Reporting and editing skills   Create entertaining and persuasive messages
Demonstrate creativity and artistic expression   Define hypotheses
Evaluate ideas and presentation   Gather information and data
Compare and contrast evidence   Evaluate information and sources
Critical thinking skills   Develop market research
Measure media effects   Planning and managing
Work with deadlines   Work independently
Attention to details   Work in teams/small groups
Identify and manage different needs of individuals   Understand institutional and cultural values



Links to Professional Associations

Professional Associations are important to explore because many offer student memberships and can give you access to other professionals and their experiences, research, convention or workshop opportunities, professional development and most importantly job databases.
 American Association of Advertising Agencies 
 National Association of Broadcasters 
 National Communication Association
 Public Relations Society of America
 Society of Professional Journalists



Job Search Information 

 National Organizations or Databases 

 http://www.businessdegreeonline.com/specialty/advertising- comprehensive guide to advertising education and careers



Graduate Schools 

 Graduate and Professional School Resources   



Link to UNF Program

The College of Arts and Sciences   at the University of North Florida offers a Bachelor of Science in   Communication 


Holland Codes 

Advertising: Enterprising; Artistic; Social (EAS)
Electronic Media: Artistic; Social; Enterprising (ASE)
Journalism: Artistic; Social; Enterprising (ASE) 

Public Relations: Enterprising; Artistic; Social (EAS) 

Career Action Plan

  • Conduct an informational interview and/or shadow a professional in the field
  • Join a professional association for this career field
  • Develop important leadership skills by participating in on-campus activities (RA, Peer Advisor, Student Government, Fraternities, Sororities, Presidential Envoys, Student clubs)
  • Gain experience by doing an internship in your junior and/or senior years
  • Gain experience through volunteer work
  • Develop your public speaking skills by taking a public speaking course
  • Attend job fairs and networking events to develop your career network
  • Create a profile on LinkedIn and build your social media network