What Can You Do With A Major In Communication?


Communication is used to persuade, educate, inform, and entertain.  Communication specialists plan and devise information systems, linking the industry with certain audiences.  They are responsible for making decisions on the transmitting and channeling of information, for researching the impact or social consequences of a diverse culture, and for generating new information.  There are many areas in the field of communication, so one must also be familiar with their chosen specialization. 


Advertising  - Every semester Advertising and Public Relations students create fully planned campaigns for First Coast area non-profit organizations.

Multimedia Journalism and Production- Students produce In Tune with Jacksonville, a monthly public affairs program broadcast by locally by WCWJ-TV and research and write the annual Hope Fund series of stories in the Florida Times-Union and contribute several types of content to the newspaper's Jacksonville.com web site.

Public Relations  - Every semester Advertising and Public Relations students create fully planned campaigns for First Coast area non-profit organizations.


Typical Career Paths


Public Relations






Higher Education


Some Related Career Titles

(To research these titles and more, go to: Occupational Outlook Handbook) and see the related print resources in the Career Services Library).


Entry Level Jobs 


Editorial Assistant

Event Coordinator

Social Media Specialist

Public Information Officer

Public Relations Manager

Radio Announcer


2 Years Minimum Experience Needed Positions and/or Master Degree 

Senior Editor 

Relations Specialist 


Investigative Reporter 


News Director 

Press Secretary 


Script Writer 








General Career Directions

Account Excecutive
Advertising Copywriter
Art Directors
Editorial Assistant
Event Coordinator
Government Relations Specialist
Greeting Card Writer
Investigative Journalist
Marketing Researchers
Media Managers
News Director
Press Secretary
Producer-TV Film Theatre
Public Information Officer
Public Relations Representative
Radio Announcer
Reporters and Correspondents
Script Writer
Sports Reporter

Typical Employers/Work Settings  

Advertising Agencies
Educational Institutions
Film Agencies
Gaming Industry
Human Resources
Internet Companies
Literary Agencies
Magazine Companies
Marketing Firm Publications
Non-profit Organizations
Private Consulting Firms
Professional Journals
Promotions Departments
Public Relations Firms
Radio Stations
Recording Industries
Reseach Laboratories


To Match This Major to Careers: Click Here

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Beginning Salary Range 

According to the National Association of Colleges and Employers (NACE) Summer 2011 Salary Survey, beginning salaries for graduates with a Bachelor of Science Degree in Communication, on an average, start at about $35,288. Master's Degree: $42,000.

Click here for more information on salaries 


Skills Needed For This Career 

Create powerful images with sight, sound, motion & words

Write press releases, scripts, or other promotional materials

Ability to write clearly

Effective speaking

Present specific viewpoints

Influential/persuasion skills

Synthesizing information

Interpretation skills

Reporting and editing skills

Create entertaining and persuasive

Demonstrate creativity and artistic expression

Define hypotheses

Evaluate ideas and presentation

Gather information and data

Compare and contrast evidence

Evaluate information and sources

Critical thinking skills

Develop market research

Measure media effects

Planning and managing skills

Work with deadlines

Work independently

Attention to details

Work in teams / small groups

Identify and manage different needs of individuals, groups, etc.

Understand institutional and cultural values



Links to Professional Associations 

Professional Associations are important to explore because many offer student memberships and can give you access to other professionals and their experiences, research, convention or workshop opportunities, professional development and most importantly job databases.
American Association of Advertising Agencies 
National Association of Broadcasters 
National Communication Association
Public Relations Society of America
Society of Professional Journalists



Job Search Information 

National Organizations or Databases 

http://www.businessdegreeonline.com/specialty/advertising- comprehensive guide to advertising education and careers



Graduate Schools 

Local Programs - Master of Arts in Communication and other related programs
Florida Atlantic University
University of Florida
University of West Florida
National Programs - Master of Arts in Communication and other related programs
University of Alabama
University of Georgia

Other resources for graduate program research

http://www.topjournalismschools.org-comprehensive listing of schools offering a degree in journalism.  Information about careers in journalism

http://journalismdegree.org- Journalism degrees across teh country




Link to UNF Program 

The College of Arts and Sciences  at the University of North Florida offers a Bachelor of Science in  Communication 



Holland Codes 

Advertising: Enterprising; Artistic; Social (EAS)
Electronic Media: Artistic; Social; Enterprising (ASE)
Journalism: Artistic; Social; Enterprising (ASE)

Public Relations: Enterprising; Artistic; Social (EAS)


Career Action Plan

  • Conduct an informational interview and/or shadow a professional in the field
  • Join a professional association for this career field
  • Develop important leadership skills by participating in on-campus activities (RA, Peer Advisor, Student Government, Fraternities, Sororities, Presidential Envoys, Student clubs)
  • Gain experience by doing an internship in your junior and/or senior years
  • Gain experience through volunteer work
  • Develop your public speaking skills by taking a public speaking course
  • Attend job fairs and networking events to develop your career network
  • Create a profile on LinkedIn and build your social media network