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Mission, Vision, Goals, and Values of UNF's MHA Program 


The Master of Health Administration (MHA) Program at the University of North Florida develops early-career individuals in the southeast United States to serve as effective managers and leaders in health services organizations. This is achieved by offering full and part-time students the opportunity to acquire knowledge, skills and competencies necessary for success in entry-level health management positions. The Program's focus reflects the University's mission of excellence in education, scholarship and community-based service.


The UNF MHA Program aims to be globally recognized for innovatively preparing students for careers in health services administration.


In the fulfillment of our mission, the Department of Health Administration upholds the values of:

  • Integrity: We do the right thing for the right reason at the right time.
  • Respect: We treat everyone with kindness, we are informed by the perspective of others, and we draw strength from our differences.
  • Accountability: We are responsible for how the outcomes of our actions affect others and our environment.
  • Innovation: We harness creativity and talent to turn challenges into opportunities and problems into solutions in a uniquely UNF and BCH way.


Consistent with the Mission and Vision Statements, the following broad goals have been established for the Program as the foundation for its strategic planning process and commitment to continuing improvement. These are presented in recognition of the University's focus on excellence in education, scholarship and community-based service

  • GOAL 1 – The program curriculum is continually updated to provide an excellent foundation in the knowledge and skills necessary for successful careers as health administrator and leaders.
    • Primary Results
      1. Students demonstrate the knowledge and skills related to the competencies identified for entry -level positions in health services organizations.
      2. Students acquire the competencies that are necessary to effectively communicate within health services organization.
      3. Students demonstrate a commitment to personal and professional growth through participation in student/professional organizations.
      4. The program recruits well-qualified and diverse students who find employment upon graduation.
  • GOAL 2 – The MHA Program will provide a curriculum known for its commitment to continual assessment and program development
    • Primary Results 
      1. The Program assures that students are consistently assessed and advised on their progress toward their mastery of program competencies.
      2. The program curriculum is current, relevant and include high quality integrative experiences.
      3. The program utilizes well-prepared faculty and resources who bring diverse perspectives into the classroom.
  • GOAL 3 – Faculty will disseminate new knowledge gained from individual and collaborative research efforts.
    • Primary Results 
      1. Program faculty contributes to the knowledge base and development of “best practices” within the health services area by initiation of and participation in health services research.
      2. Faculty secures funding for teaching and research projects.
      3. Faculty research is integrated in classroom teaching.
  • GOAL 4 – Faculty provides excellence of service to the community and to the health services discipline.
    • Primary Results 
      1. Program faculty serve as a resource within the University community.
      2. Program faculty serve as a resource within for regional and national health services organizations.