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Mission, Vision, Values & Strategic Priorities

Mission

To develop diverse healthcare professionals dedicated to enhancing the well-being of our local, national, and global communities.

Vision

Global leader in the generation of health knowledge, the provision of health care, and the preparation of health experts.

Values

In the fulfillment of our mission, the Brooks College of Health upholds the following values:

  • Integrity – We do the right thing for the right reason at the right time.
  • Respect – We treat everyone with kindness, we are informed by the perspectives of other, and we draw strength from our differences.
  • Accountability – We are responsible for how the outcomes of our actions affect others and our environment.
  • Innovation – We harness creativity and talent to turn challenges into opportunities and problems into solution in a uniquely UNF way.

Strategic Priorities

  • Strategic Priority #1: Identify and prioritize opportunities to attract, grow, and retain our student population.
  • Strategic Priority #2: Develop strategic relationships with community and corporate organizations to improve the student experience and the health of the community.
  • Strategic Priority #3: Create and foster a culture of diversity that reflects Jacksonville and its surrounding communities.
  • Strategic Priority #4: Incentivize and promote initiatives that elevate the status and recognition of the college.