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Tulika Varma

Assistant Professor

Communication | College of Arts & Sciences

Areas of Expertise

Public Relations, Advertising, Research Methods, Media Writing, Health Communication.


  • Ph.D., Mass Communication and Public Affairs, Louisiana State University, 2011.
  • M.S., Journalism, Ohio University, 2005.
  • B.S., Zoology, Delhi University, New Delhi, India, 1995.



  • International Communication Association
  • National Communication Association

Publications & Presentations

Refereed Conference Paper Presentations

  • Varma, T. (2013). Factors that influence strategy development during a crisis: A conceptual model. Southern States Communication Association, Annual Convention, New Orleans, LA.
  • Varma, T. (2013). Communicating in the heat of chaos: A study of the stages in the life cycle of a crisis in the media. International Public Relations Research Conference, Annual Conference, Miami, FL.
  • Varma, T. (2013). Managing uncertainties during a crisis: An exploratory study of the nature of a crisis. Annual Convention of the National Communication Association, Washington, DC.
  • Jeong, Y., & Varma, T. (2009) A study on the news values of international disasters: Determinants of news coverage of international disasters in the U.S. news media. Annual Convention of the Association for Education in Journalism and Mass Communication, Boston, MA.
  • Varma, T. (2009). Trouble in Toyland: An examination of Mattel's reputation management strategies. Annual Convention of the National Communication Association, Chicago, IL. (Top Four Research Paper in the Public Relations Division).
  • Varma, T. (2009). One less or Clueless: An exploration of factos that predict cervical cancer intervention in young women. Annual Convention of the National Communication Association, Chicago, IL.

Contact Information

Building 014D, Room 2008

(904) 620-3862