Elizabeth A Gregg

Associate Professor • Sport Management

Leadership, School Counseling & Sports Management • College of Education & Human Services

Areas of Expertise

Sport Management

Issues in Intercollegiate Athletics

Higher Education

Education

PhD Sport Management

Indiana University

2007

 

MS Education

Indiana University

2009

 

M.S. Kinesiology

Indiana University

2003

 

BS Sport Studies

University of Evansville

2001

Biography

Dr. Liz Gregg is an Assistant Professor in the Department of Leadership, School Counseling, and Sport Management at the University of North Florida. Her research focuses primarily on issues in intercollegiate athletics, sport history, and branding in sport, and her work has been published in peer-reviewed journals such as Journal of Sport Management, the Journal of Legal Aspects of Sport, and the International Journal of Sport Communication. A former NCAA Division-I women's golfer, she completed her Master's and PhD degrees at Indiana University-Bloomington


 

Awards

 

Affiliations

Sport Marketing Association

North American Society for Sport Management

Grants and Contracts Awarded

• Florida Campus Compact Research Fellowship
• Jacksonville University Service Learning Faculty Learning Community Grant
• Texas A & M Diversity in Sport Dissertation Grant   
• Ruth Engs Fellowship for Doctoral Research
 

Publications & Presentations

Publications

Sweeney, K., Possinger, M. & Gregg, E. A. (In-Press). Predicting consumer commitment: A case study
of the NFL and Ray Rice. Case Studies in Sport Management.

 

Sweeney, K., Gregg, E. A., & Possinger, M. (In-Press). Gender, Career Salience, and Family Commitment of NCAA DI Women’s Coaches. International Council for Health, Physical Education, Recreation, Sport, and Dance Journal.

 

Lee, J. W., Kane, J. J., & Gregg, E. A. (In-Press). A happy marriage: The joint union of
online instruction and community-based learning. Strategies: A Journal for Physical and Sport Educators.

 

Gregg, E. A. & Fielding, L. W. (In-Press). The implementation of Title IX at Indiana University. Journal of Contemporary Athletics.

 

Rodenberg, R. A., & Gregg, E. A. (2016). Income inequality: Women's Golf. Statistics Views.

 


Gregg, E. A. & Lee, J. W. (2016). Liz Ullman: Challenging the status quo on the front lines of Title IX. Indiana Alliance for Health, Physical Education, Recreation, and Dance, 452(2), 32-36.
 

 

Gregg, E. A., Pierce, D. A., Sweeney, K., & Lee, J. W. (2015). Pedaling for a purpose: Examining participant behavior in the MS 150. International Journal of Event and Festival Management.

 

Kian, T., Lee, J. W., Gregg, E. A., and Kane, J. (2014). Immoral mismatch or just another game? Rivals.com framing of FBS-FCS football games. Journal of Contemporary Athletics, 8(2), 65-92.

 

Gregg, E. A., Atkins, L. C., and Lee, J. W. (2014). To compete and serve: The student athlete service experience. Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport Journal, 12(52), 12-13.


Gregg, E. A. (2014). Industry interview with Brian Carroll. International Journal of Sport Communication, 7(1), 52-55.
 

 

Gregg, E.A., Pierce, D.A., Lee, J.W., Himstead, L., and Felver, N. (2013). Giving UE a new (F)ace. Journal of Issues in Intercollegiate Athletics, 6, 155-173.

 

Gregg, E.A. (September, 2012). “A brief history of women’s intercollegiate athletics at Indiana University.” The Majority Report. Bloomington, IN; p. 15-17.

 

Gregg, E.A. (2011). Big Time College Sports in America: Book Review. International Journal of Sport Communication. 4, 529-531.

 

Tang, J. & Gregg, E.A. (2010). A study of media images of sports public figures in china. International Journal of Sport Communication, 3, 137-148.

 

Gregg, E. A. (2010). Spartak Moscow: Book Review. Journal of Sport Management, 25(1), 529-531.

 

Hinton, K., Sailes, G., Jenkins., Z., & Gregg, E. A. (2010). "Brown sugar: Media Images of African American Female Professional Athletes," in Modern Sport and the African American Experience, by Gary Sailes (ed); Cognella Publishers: San Diego; 217-227.
 

Rodenberg, R. M., Gregg, E. A., and Fielding, L. (2009). Age eligibility rules in women’s professional golf: A legal eagle or an antitrust bogey? Journal of Legal Aspects of Sport, (19), 103-120.

 

Presentations
 

National & International (Selected)

Ohlson, M., Gregg, E. A. & Buenano, A. (2016, March). Virtual Mentoring: Harnessing the Power of Technology to develop a K-20 Leadership Collaborative. Roundtable presentation to Society for Information Technology & Teacher Education International Conference. Savannah, GA.

 

Kane, J. J., Lee, J. W., Gregg, E. A., & Cavanaugh, T. (2016, February). Think globally, engage
pedagogically: Landing and supervising international field experiences. Commission on Sport Management Accreditation Conference. Tampa, FL.

 

Gregg, E. A. & Sweeney, K. (2015, October). Carry a basketball, not a blade. Sport Marketing Association
Conference. Atlanta, GA.

 

Gregg, E. A. & Buenano, A. (2015, October). International experiential learning in sport management.
Sport Marketing Association Conference. Atlanta, GA.

 

Lee, J. W., Gregg, E. A., & Buenano, A. (2015, October). Online experiential learning in sport
management. Sport Marketing Association Conference. Atlanta, GA.

 

Sweeney, K. & Gregg, E. A. (2015, October). Predicting consumer commitment: A case study of the NFL
and Ray Rice. Sport Marketing Association Conference. Atlanta, GA.

 

Sweeney, K., Lee, J. W., & Gregg, E. A. (2015, March). Sometimes more is not better: the Super Bowl of criminal jocks. Academy of Criminal Justice Studies Conference. Orlando, FL.

 

Lee, J. W., Sweeney, K., & Gregg, E. A. (2015, March). What’s the bottom line? Alcohol, athletics, and atmosphere. Academy of Criminal Justice Studies Conference. Orlando, FL.

 

Sweeney, K., Gregg, E. A., and Lee, J. W. (2015, March). Domestic violence and the NFL: Possible red zone fumble?

 

Sweeney, K., & Gregg, E. A. (2014, November). Bathing suits, big screens, big bucks, big mistake? Sport Entertainment & Venues of Tomorrow Conference. Columbia, SC.

 

Gregg, E. A., Sweeney, K., Lee, J. W., & Pierce, D. A. (2014, October). Driven to ride: analyzing participant behavior in the MS 150. Sport Marketing Association Conference. Philadelphia, PA.

 

Lee, J. W., Gregg, E. A., Oldakowski, R., & Sweeney, K. (2014, October). Place branding through sport: a case study of Jacksonville, Florida. Sport Marketing Association Conference. Philadelphia, PA.

 

Gregg, E. A. & Sweeney, K. (2014, October). Leveraging community partnerships in experiential learning. Sport Marketing Association Conference. Philadelphia, PA.

 

Sweeney, K. & Gregg, E. A. (2014, October). Cause-based fundraising: an experiential learning activity. Sport Marketing Association Conference. Philadelphia, PA.

 

Fairchild, E., & Gregg, E. A. (2014, August). Femininity on the field: Women athletes' appearance preferences during competition and the feminine/athletic paradox. American Sociological Association Conference. San Francisco, CA.

 

Sweeney, K., Cornelius, L., and Gregg. E. A. (2014, March) Title IX: Roster management or roster manipulation? Sport and Recreation Law Association. Orlando, FL.


 

Sweeney, K., Gregg, E.A., & Kane, J. (April, 2013). Finding Work-Life Balance in Academia: A Diverse Perspective.  American Alliance of Health, Physical Education, Recreation, and Dance (AAPHERD), Charlotte, NC.

 

Lee, J.W., Gregg, E.A., Sweeney, K. Kane, J., & Kian, E.T. (October, 2012). ESPN the Magazine’s “Body Issue”: The good, the bad, and the sexy. 9th Annual Sport Marketing Association (SMA) Conference, Orlando, FL.

 

Lee, J.W., Gregg, E.A., & Miloch, K. (October, 2012). A tale of two cities…and four universities: Brand building in higher education. 10th Annual Sport Marketing Association Conference. Orlando, FL.

 

Gregg, E.A. & Chambers, L. (January 2012). Student athletes and service learning: creating a model for success. NCAA Research Symposium. Indianapolis, IN.

 

Lee, J.W., Gregg, E.A., Cianfrone, B., & Mathner, R. (October, 2011). Who R U?: University Branding and Intercollegiate Athletics. 9th Annual Sport Marketing Association Conference, Houston, TX.

 

Lee, J.W., Keshock, C., Gregg, E.A., & Miloch, K. (October, 2011). Go Daddy: provocative, suggestive, and prosperous. 9th Annual Sport Marketing Association Conference. Houston, TX.

 

Gregg, E.A. & Chambers, L. (June, 2010). Service learning and sport marketing. North American Society for Sport Management. Tampa, FL.

 

Gregg, E.A. (May, 2008). A history of women’s intercollegiate athletics at Indiana University: 1965-2000. A historical case study. North American Association for Sport History. Lake Placid, NY.

 

Gregg, E.A. & Fielding, L.W. (March, 2007). An odyssey through intercollegiate athletics: the story of Liz Ullman. Girls and Women Rock Conference. Cleveland, OH.

 

Fielding, L.W. Pedersen, P.M. & Gregg, E.A. (May, 2006). From market directed flows to management directed flows: the bicycle industry experience, 1890 – 1900. North American Association for Sport History. Glenwood Springs, CO.

 

Gregg, E.A. (March, 2006). Indiana University’s reaction to Title IX: 1972-1982. Drake Group Conference. Indianapolis, IN.

GreggContact Information

Building 57, Room 3410

(904) 620-5199

liz.gregg@unf.edu