Elizabeth A Gregg

Assoc Professor- Chair • Sport Management

Leadership, School Counseling & Sports Management • College of Education & Human Services

Areas of Expertise

Sport Management

Issues in Intercollegiate Athletics

Higher Education

Education

PhD Sport Management

Indiana University

2007

 

MS Education

Indiana University

2009

 

M.S. Kinesiology

Indiana University

2003

 

BS Sport Studies

University of Evansville

2001

Biography

Dr. Liz Gregg is an Associate Professor in the Department of Leadership, School Counseling, and Sport Management at the University of North Florida. Her research focuses primarily on issues in intercollegiate athletics, sport history, and branding in sport. Her work has been published in peer-reviewed journals such as Journal of Sport Management, the Journal of Legal Aspects of Sport, and the International Journal of Sport Communication. A former NCAA Division-I women's golfer at the University of Evansville, she completed her Master's and PhD degrees at Indiana University-Bloomington


 

Awards

Sport Marketing Association - Outstanding Service Award (2015) 

Affiliations

Sport Marketing Association

North American Society for Sport Management

Grants and Contracts Awarded

• Florida Campus Compact Research Fellowship
• Jacksonville University Service Learning Faculty Learning Community Grant
• Texas A & M Diversity in Sport Dissertation Grant   
• Ruth Engs Fellowship for Doctoral Research
 

Publications & Presentations

Publications

 

Vianden, J. & Gregg, E. A. (Accepted with Revisions). What’s my Responsibility? Undergraduate men in sport management discuss increasing diversity in sport. Sport Management Education Journal.

 

Sweeney, K., Possinger, M. & Gregg, E. A. (In-Press). Predicting consumer commitment: A case study of the NFL and Ray Rice. Case Studies in Sport Management.

 

Lee, J. W. & Gregg, E. A. (In-Press). A cause without a rebel: The Rebranding of Forrest High School. Strategies: A Journal for Physical and Sport Educators.

 

Lee, J. W., Wilson, M., & Gregg, E. A. (In-Press). Rebranding the Hatters: Exploring institutional enhancement, visual identity, and the role of football as a catalyst. Journal of School Public Relations.

 

Lee, J. W., Kane, J. J., Gregg, E. A., & Cavanaugh, T. (2016). Think globally, engage pedagogically: Procuring and supervising international field experiences. Journal of Hospitality, Leisure, Sport & Tourism Education, 19, 115-120.

 

Gregg, E. A. & Fielding, L. W. (2016). The implementation of Title IX at Indiana University. Journal of Contemporary Athletics, 10(4), 241-257.

 

Sweeney, K., Gregg, E. A., & Possinger, M. (2016). Gender, Career Salience, and Family Commitment of NCAA DI Women’s Coaches. International Council for Health, Physical Education, Recreation, Sport, and Dance Journal, 44(1), 29-49.

 

Lee, J. W., Kane, J. J., & Gregg, E. A. (2016). A happy marriage: The joint union of online instruction and community-based learning. Strategies: A Journal for Physical and Sport Educators, 25(9), 16-21.

 

Rodenberg, R. A., & Gregg, E. A. (2016). Income inequality: Golf. Statistics Views.

 

Gregg, E. A. & Lee, J. W. (2016). Liz Ullman: Challenging the status quo on the front lines of Title IX. Indiana Alliance for Health, Physical Education, Recreation, and Dance, 452(2), 32-36.

 

Gregg, E. A., Pierce, D. A., Sweeney, K., & Lee, J. W. (2015). Pedaling for a purpose: Examining participant behavior in the MS 150. International Journal of Event and Festival Management, 6(3), 269-281.

 

Kian, T., Lee, J. W., Gregg, E. A., and Kane, J. (2014). Immoral mismatch or just another game? Rivals.com framing of FBS-FCS football games. Journal of Contemporary Athletics, 8(2), 65-92.

 

Gregg, E. A., Atkins, L. C., and Lee, J. W. (2014). To compete and serve: The student athlete service experience. Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport Journal, 12(52), 12-13.

 

Gregg, E. A. (2014). Industry interview with Brian Carroll. International Journal of Sport Communication, 7(1), 52-55.

 

Gregg, E. A., Pierce, D. A., Lee, J. W., Himstead, L., and Felver, N. (2013). Giving UE a new (F)ace. Journal of Issues in Intercollegiate Athletics, 6, 155-173.

 

Tang, J. & Gregg, E. A. (2010). A study of media images of sports public figures in China. International Journal of Sport Communication, 3, 137-148.

 

Rodenberg, R. M., Gregg, E. A., and Fielding, L. W. (2009). Age eligibility rules in women’s professional golf: A legal eagle or an antitrust bogey? Journal of Legal Aspects of Sport, (19), 103-120.

 

Under Review

 

Cornelius, L. & Gregg, E. A. (Under Review). University direct support organizations: A legal loophole in intercollegiate athletics.

 

Martin, T.G., Gregg, E. A., Suh, Y., & Whisenant, W. (Under Review). What are we celebrating? A content
analysis of pictorial Coverage in ESPN The magazine.

 

Refereed Publications/Book Reviews

 

Gregg, E. A. (2012). A brief history of women’s intercollegiate athletics at Indiana University. The Majority Report. 26, 15-17.

 

Gregg, E. A. (2011). Big time college sports in America: Book Review. International Journal of Sport Communication. 4, 529-531.

 

Gregg, E. A. (2010). Spartak Moscow: Book Review. Journal of Sport Management, 25(1), 529-531.

 

Book Chapters

 

Gregg, E. A., Pitts, B., Pedersen, P. (Under Contract). Sport management history. Contemporary Sport
Management by Paul Pedersen & Lucie Thibault. Champaign, IL: Human Kinetics.

 

Gregg, E. A. (2015). Internal politics in sport. Policy and Governance in Sport: Issues, Organizations, and Practical Applications by Jason Lee & Robert Hardin. Carolina Academic Press.

 

Gregg, E. A., & Lee, J.W. (In-Press). Giving Ace a new face: Rebranding the University of Evansville
athletics. In J. W. Lee (Ed.) Branding in higher ed: Every university tells a story. Durham, NC: Carolina Academic Press.

 

Lee, J. W., Galloway, E., & Gregg, E. A. (In-Press). A quest for a new Tribe: William & Mary’s Native
American image. In J. W. Lee (Ed.) Branding in higher ed: Every university tells a story. Durham, NC: Carolina Academic Press.

 

Lee, J W., Wilson, M., & Gregg, E. A. (In-Press). A feather in the cap of Hatters: Revamping the Stetson
University’s athletics. In J. W. Lee (Ed.) Branding in higher ed: Every university tells a story. Durham, NC: Carolina Academic Press.

 

Miloch, K. & Gregg, E. A. (In-Press). Home Depot. In J. W. Lee (Ed.) In Branded: Branding in sport business (2nd ed.). Carolina Press: Durham, NC.

 

Miloch, K. & Gregg, E. A. (In-Press). FedEx. In J. W. Lee (Ed.) In Branded: Branding in sport business (2nd ed.). Carolina Press: Durham, NC.

 

Lee, J. W. & Gregg, E. A. (In-Press). ESPN Wide World of Sports. In J. W. Lee (Ed.) In Branded: Branding in sport business (2nd ed.). Carolina Press: Durham, NC.

 

Lee, J. W., Gregg, E. A., and Michaud, N. (In-Press). Forrest High School. In J. W. Lee (Ed.) In Branded: Branding in sport business (2nd ed.). Carolina Press: Durham, NC.

 

Hinton, K., Sailes, G., Jenkins, Z., & Gregg, E. A. (2010). "Brown sugar: Media Images of African American Female Professional Athletes," Gary Sailes (Ed.) In Modern Sport and the African American Experience, Cognella Publishers: San Diego.

 

Rodenberg, R., Gregg, E. A., and Fielding, L. W. (2010) Age Eligibility Rules in Women’s Professional Golf: A Legal Eagle or an Antitrust Bogey? Sports Law: Cases and Materials (2nd ed.). Russ VerSteeg, Vandeplas Publishing.

 

Encyclopedia Entries

 

Gregg, E. A. (2015). Coaching Women. In Sports Leadership: A Concise Reference Guide. Golson Books: New York, NY.

 

Gregg, E. A. & Lee, J. W. (2015). Women-Equal Pay. In Sports Leadership: A Concise Reference Guide. Golson Books: New York, NY.

 

Lee, J. W. & Gregg, E. A. (2015). Equal Pay. In Sports Leadership: A Concise Reference Guide. Golson Books: New York, NY.

 

Kane, J. J. & Gregg, E. A. (2015). Youth Sport Leadership. In Sports Leadership: A Concise Reference Guide. Golson Books: New York, NY.

 

Kane, J. J. & Gregg, E. A. (2015). Youth Sport Development. In Sports Leadership: A Concise Reference Guide. Golson Books: New York, NY.

 

Gregg, E. A. (2011). History of Event Marketing. In SAGE Multimedia Encyclopedia of Women in Today's World. Thousand Oaks: Sage Publications.

 

Gregg, E. A. & Lee, J. W. (2011). Golf. In SAGE Multimedia Encyclopedia of Women in Today's World. Thousand Oaks: Sage Publications.

 

Lee, J. W. & Gregg, E. A. (2011). Boxing. In SAGE Multimedia Encyclopedia of Women in Today's World. Thousand Oaks: Sage Publications.

 

Lee, J. W. & Gregg, E. A. (2011). Danica Patrick. In SAGE Multimedia Encyclopedia of Women in Today's World. Thousand Oaks: Sage Publications.

 

Lee, J. W. & Gregg, E. A. (2011). Little League. In SAGE Multimedia Encyclopedia of Women in Today's World. Thousand Oaks: Sage Publications.

 

In-Preparation

 

Fairchild, E., & Gregg, E. A. (In Revision). The making of a woman athlete: gender presentation strategies
in collegiate athletics.

 

Gregg, E. A. (Under Contract). Women’s sport history & Title IX. The Female Athlete issue of Clinics in Sports Medicine.

 

Vianden, J. & Gregg, E. A. (In Progress). Perspectives on diversity among the minority in sport management.

 

Gregg, E. A., Buenano, A., & Lee, J. W. (In Progress). Carry a basketball – not a blade: The marketing pilgrimage of the Plymouth raiders.

 

Atkins, L., & Gregg, E. A., (In Progress). Compulsory experiential learning and the student-athlete.

 

Bowers, G., Lee, J. W., & Gregg, E. A. (In Progress). 50 years in the making: The brand evolution of USI screaming eagles.

 

Refereed Research Presentations

 

National & International

 

Gregg, E. A. Buenano, A. L. (2016, November). Community based learning in managerial leadership in
sport. Sport Marketing Association Conference. Indianapolis, IN.

 

Lee, J. W., Strupp, K., Gregg, E. A., & Bower, G. (2016, November). 50 years in the making: A
“golden” opportunity for university brand transformation. Sport Marketing Association
Conference. Indianapolis, IN.

 

Buenano, A. L., Ohlson, M., & Gregg, E. A. (2016, October). The collegiate achievement mentoring
program (C.A.M.P.) osprey: Fostering leadership and career readiness proficiencies for student-athletes. Perspectives on Sport and Inspiration Conference. Ashton, PA.

 

Gregg, E. A. & Kane, J. J. (2016, June). Discussion Boards: Closing the Loop. North American Society for
Sport Management Conference. Orlando, FL.

 

Ohlson, M., Gregg, E. A. & Buenano, A. (2016, March). Virtual Mentoring: Harnessing the Power of Technology to develop a K-20 Leadership Collaborative. Roundtable presentation to Society for Information Technology & Teacher Education International Conference. Savannah, GA.

 

Kane, J. J., Lee, J. W., Gregg, E. A., & Cavanaugh, T. (2016, February). Think globally, engage
pedagogically: Landing and supervising international field experiences. Commission on Sport Management Accreditation Conference. Tampa, FL.

 

Gregg, E. A. & Sweeney, K. (2015, October). Carry a basketball, not a blade. Sport Marketing Association
Conference. Atlanta, GA.

 

Gregg, E. A. & Buenano, A. (2015, October). International experiential learning in sport management.
Sport Marketing Association Conference. Atlanta, GA.

 

Lee, J. W., Gregg, E. A., & Buenano, A. (2015, October). Online experiential learning in sport
management. Sport Marketing Association Conference. Atlanta, GA.

 

Sweeney, K. & Gregg, E. A. (2015, October). Predicting consumer commitment: A case study of the NFL
and Ray Rice. Sport Marketing Association Conference. Atlanta, GA.

 

Sweeney, K., Lee, J. W., & Gregg, E. A. (2015, March). Sometimes more is not better: The Super Bowl of criminal jocks. Academy of Criminal Justice Studies Conference. Orlando, FL.

 

Lee, J. W., Sweeney, K., & Gregg, E. A. (2015, March). What’s the bottom line? Alcohol, athletics, and atmosphere. Academy of Criminal Justice Studies Conference. Orlando, FL.

 

Sweeney, K., Gregg, E. A., and Lee, J. W. (2015, March). Domestic violence and the NFL: Possible red zone fumble? Academy of Criminal Justice Studies Conference. Orlando, FL.

 

Lee, J. W., Wilson, M., & Gregg, E. A. (2015, April). University brand management: Exploring institutional enhancement, visual identity, and the role of football as a catalyst. College Sports Research Institute (CSRI) Conference, Columbia, SC.

 

Sweeney, K., Cornelius, L., and Gregg. E. A. (2014, March) Title IX: Roster management or roster manipulation? Sport and Recreation Law Association. Orlando, FL.

 

Fairchild, E., & Gregg, E. A. (2014, August). Femininity on the field: Women athletes' appearance preferences during competition and the feminine/athletic paradox. American Sociological Association Conference. San Francisco, CA.

 

Gregg, E. A., Sweeney, K., Lee, J. W., & Pierce, D. A. (2014, October). Driven to ride: analyzing participant behavior in the MS 150. Sport Marketing Association Conference. Philadelphia, PA.

 

Lee, J. W., Gregg, E. A., Oldakowski, R., & Sweeney, K. (2014, October). Place branding through sport: a case study of Jacksonville, Florida. Sport Marketing Association Conference. Philadelphia, PA.

 

Gregg, E. A. & Sweeney, K. (2014, October). Leveraging community partnerships in experiential learning. Sport Marketing Association Conference. Philadelphia, PA.

 

Sweeney, K. & Gregg, E. A. (2014, October). Cause-based fundraising: an experiential learning activity. Sport Marketing Association Conference. Philadelphia, PA.

 

Sweeney, K., & Gregg, E. A. (2014, November). Bathing suits, big screens, big bucks, big mistake? Sport Entertainment & Venues of Tomorrow Conference. Columbia, SC.

 

Sweeney, K., Gregg, E. A., & Kane, J. (2013, April). Finding work-life balance in academia: A diverse perspective. American Alliance for Health, Physical Education, Recreation, and Dance. Charlotte, NC.

 

Gregg, E. A., Lee, J. W., and Pierce, D. A. (2013, October). An ace up their sleeve: Rebranding University of Evansville athletics. Sport Marketing Association Conference. Albuquerque, NM.

 

Lee, J. W., Gregg, E. A., Sweeney, K. Kane, J., & Kian, E. T. (2012, October). ESPN the Magazine’s “Body Issue”: The good, the bad, and the sexy. Sport Marketing Association Conference. Orlando, FL.

 

Lee, J. W., Gregg, E. A., & Miloch, K. (2012, October). A tale of two cities…and four universities: Brand building in higher education. Sport Marketing Association Conference. Orlando, FL.

 

Lee, J. W., Gregg, E. A., Cianfrone, B., & Mathner, R. (2011, October). Who R U?: University Branding and Intercollegiate Athletics. Sport Marketing Association Conference, Houston, TX.

 

Lee, J. W., Keshock, C., Gregg, E. A., & Miloch, K. (2011, October). Go Daddy: provocative, suggestive, and prosperous. Sport Marketing Association Conference. Houston, TX.

 

Gregg, E. A. & Chambers, L. (2010, June). Service learning and sport marketing. North American Society for Sport Management. Tampa, FL.

 

Gregg, E. A. (2008, May). A history of women’s intercollegiate athletics at Indiana University: 1965-2000. A historical case study. North American Association for Sport History. Lake Placid, NY.

 

Gregg, E. A. & Fielding, L. W. (2007, March). An odyssey through intercollegiate athletics: The story of Liz Ullman. Girls and Women Rock Conference. Cleveland, OH.

 

Gregg, E. A. (2006, March). Indiana University’s reaction to Title IX: 1972-1982. Drake Group Conference. Indianapolis, IN.

 

Fielding, L. W. Pedersen, P. M. & Gregg, E. A. (2006, May). From market directed flows to management directed flows: the bicycle industry experience, 1890 – 1900. North American Association for Sport History. Glenwood Springs, CO.

 

State & Regional

 

Sweeney, K., Cornelius, L., and Gregg, E. A. (2014, February). Roster management and Title IX: The real lessons of Biediger v. Quinnipiac. Eastern Educational Research Association. Jacksonville, FL.

Gregg, E. A., Lee, J. W., and Sweeney, K. (2013, September). I’ll give it 9 out of 9 stars: Examining ESPN’s nine for IX series. Popular/American Culture Association in the South. Savannah, GA.

 

Lee, J. W., Gregg, E. A., and Sweeney, K. (2013, September). Bringing sexy back: An examination of ESPN’s Body Issue. Popular/American Culture Association in the South. Savannah, GA.

 

Fairchild, E. & Gregg, E. A. (2013, April). The making of a woman athlete: Gender presentation strategies in collegiate athletics. Southern Sociological Society. New Orleans, LA.

 

Frank, J., Brooks, A. & Gregg, E. A. (2013, January). Crossing borders in pursuit of authentic student leadership development: A partnership between student affairs and academic affairs. 23rd Annual Jon C. Dalton Institute on College Student Values Conference. Tallahassee, FL.

 

Lee, J. W. & Gregg, E. A. (2012, February). A tale of two universities. Southern District AAPHERD Conference. Orlando, FL.

 

Gregg, E. A. & Chambers, L. (2012, January). Student athletes and service learning: creating a model for success. NCAA Research Symposium. Indianapolis, IN.

 

Chambers, L. & Gregg, E. A. (2012, March). Student athletes and service learning. Southern Sociological Society Conference. New Orleans, LA.

 

Local

 

Lee, J. W., Cavanaugh, T., & Gregg, E. A. (2015, November). Selfies and mapping and
tweets…oh my! UNF’s 3rd Annual Academic Technology Innovation Symposium.

 

Gregg, E. A., Sweeney, K., Grigg, R., and Chapman, B. (2013, April). Issues in Women’s Sports. Jacksonville University Sport Medicine and Management Conference. Jacksonville, FL. 

 

Gregg, E. A. (2012, September). Enhancing student-athlete experiences in service-learning courses. Jacksonville University Service-Learning Symposium.

 

Wood, S. L. & Gregg, E. A. (2010, March). Accessible to all…NOT. Jacksonville University Faculty Symposium. Jacksonville, FL.

 

Gregg, E. A. & Wood, S. L. (2010, March). A day at the beach: marketing the Purple Stride event. Service Learning Colloquium. Jacksonville University Center for Teaching and Learning. Jacksonville, FL.

 

Gregg, E. A. (2007, February). Biographical sketch of a female intercollegiate athletic administrator in the 1970’s. Indiana University Sport Colloquium II, Bloomington, IN.

 

Invited Panel Discussions

 

Rodenberg, R., Kaburakis, T., & Gregg, E. A. (2011, March). What are the odds? US and EU gambling legislation directions. Sport and Recreation Law Association Conference. Savannah, GA.

 

Gregg, E. A., Arbogast, G., Gresham, G., Mattia, A., Wilson, C., and Wood, S. (2010, September). Faculty learning communities: Using experience as a leveraged resource for an evolving distance learning faculty development model. Academic and Research Business Institute Conference. Orlando, FL. 

 

Gregg, E. A., Buck, J., Leary, K., Wood, S., and Wilson, C. (2010, October). Blending faculty learning communities with SoTL: three models. SoTL Symposium of the South. Statesboro, GA.
                

GreggContact Information

Building 57, Room 3402

(904) 620-5199

liz.gregg@unf.edu