David Swanson

Assistant Professor • David Swanson

Marketing & Logistics • Coggin College of Business

Areas of Expertise

Dr. Swanson's research focuses on the strategic management of logistics and the use of technology and information. He has twenty years of experience managing logistics operations prior to becoming a professor, and has worked in corporate logistics for Walmart and Pearle Vision. His teaching objective is to help younger logisticians learn to be successful by applying his experience and the latest logistics and supply chain management (LSCM) methods. His research objective is to extend theory on how information and technology can  improve the performance of LSCM.


PhD: University of Arkansas, Supply Chain Management (2012)


MBA; University of Tennessee, Transportation and Logistics (1990)


BS: David LIpscomb University, Marketing (1987)


Professor Swanson joined the Coggin College of Business in 2012. He teaches several subjects including logistics systems which is an overview of business logistics for students majoring in the subject. He also teaches logistics subsystems, a class which overviews the primary systems needed by logistics, transportation, and supply chain professionals, including ERP, WMS, TMS. SAP software is a key foundation of the class which prepares students much like actual work experience. He also teaches strategic logistics management in the undergraduate and MBA programs.


Professor Swanson’s research addresses the understanding of logistics and transportation to elucidate how information and technology can advance management of firms and supply chains. He has published in the Journal of Business Logistics, the Journal of Retailing, the International Journal of Logistics Management, the Transportation Journal, Benchmarking: an International Journal, Ethics and Behavior, the Supply Chain Quarterly, the Supply Chain Management Review, and others.. 


Council of Supply Chain Management Professionals

Publications & Presentations

Swanson, David, Lakshmi Goel, Kristoffer Francisco, and James R. Stock. (Forthcoming) "Applying Theories from Other Disciplines to Logistics and Supply Chain Management: A Systematic Literature Review" Transportation Journal. 


Swanson, David, Amanda Atwood, and Daniel Calais. (Forthcoming) "Global Supply Chain Ecosystems: Strategies for Competitive Advantage in a Complex, Connected World: A Review." Journal of Marketing Channels.


Jin, Yao, David Swanson, Matthew A. Waller, John Ozment (2017) "To Survive and Thrive under Hypercompetition: An Exploratory Analysis of the Influence of Strategic Purity on Truckload Motor Carrier Financial Performance." Transportation Journal 56(1).


Swanson, David, K. Francisco, and J. Huang. (2017). "Click 'Next' to Print Your Supply Chain," (Forthcoming in the Supply Chain Quarterly, 2017 Q1).


Swanson, David, Y. Jin, A. Fawcett, and S. Fawcett, (2016) "Collaborative Process Redesign: A Dynamic Capabilities View on Mitigating the Barriers to Working Together," International Journal of Logistics Management, 28(2).


Swanson, David. (2016) “A Book Review: Supply Chain Metrics that Matter.” Management Learning, October 19, 2016. 


Swanson, David, Jingping Gu, Brent D. Williams and Matthew A. Waller. (2016) Full Steam Ahead: Firms in the U.S. Economy Adjust Inventory for Changes in Transportation Costs but not the Reverse" Transportation Journal, 55(3). 


Swanson, David (2016) "Transportation Price Benchmarking: Implications for Firm Performance." Benchmarking : an International Journal, 23(4).


Swanson, David, (2015), "Fictional Stories with Ethical Content (FSECs): Guidelines for Using Stories to Improve Ethical Behavior" Ethics and Behavior 26(7), 545-561.


Swanson, David and Dawn Russell (2014), “New Perspectives on the Value of Demand Sensing,” The Supply Chain Management Review, May/June (2014), 18-22.


Swanson, David (2013). “Sustaining competitive advantage by adopting logistics and supply chain management software: a research agenda grounded in resource advantage theory”. International Journal of Logistics Economics and Globalisation.


Swanson, R. David, (2013). “Adoption of Demand Sensing Software by Leading Supply Chain Companies: A Resource-Advantage Theoretical Perspective ,” AIMS: International Journal of Management, Vol. 7, Number 2.


Swanson, R. David, and Ronn J. Smith. (2013) "A Path to a Public–Private Partnership: Commercial Logistics Concepts Applied to Disaster Response."Journal of Business Logistics 34.4: 335-346.

Hofer, Christian, Yao Jin, David Swanson, Matthew Waller, Brent Williams (2012). “The Impact of Key Retail Accounts on Supplier Performance: A Resource Dependency Theory Perspective”. Journal of Retailing, 2012.

SwansonContact Information

Building 42, Room 3232

(904) 620-5228