David Swanson

Assistant Professor • David Swanson

Marketing & Logistics • Coggin College of Business

Areas of Expertise

Dr. Swanson's research focuses on the management of logistics and the use of technology and information.  He has twenty years of experience managing logistics systems and operations prior to becoming a professor and has worked with companies such as Walmart and Pearle Vision.  


PhD: University of Arkansas, Supply Chain Management (2012)


MBA; University of Tennessee, Transportation and Logistics (1990)


BS: David LIpscomb University, Marketing (1987)


Professor Swanson joined the Coggin College of Business in 2012. He teaches logistics subsystems, a class which overviews the primary systems needed by logistics, transportation, and supply chain professionals, including ERP, WMS, TMS. SAP software is a key foundation of the class which prepares students much like actual work experience. He also teaches strategic logistics management in the MBA program.


Professor Swanson’s research addresses the understanding of logistics and transportation to elucidate how information and technology can advance management of firms and supply chains. He has published in the Journal of Business Logistics, the Journal of Retailing, and others. 


Professor Swanson worked for Wal-Mart Stores as a warehouse systems project manager and nearly twenty years as a logistics software consultant for companies like Sears, Universal Studios, and Reebok.


Council of Supply Chain Management Professionals

Publications & Presentations

Jin, Yao, David Swanson, Matthew A. Waller, John Ozment (forthcoming) "To Survive and Thrive under Hypercompetition: An Exploratory Analysis of the Influence of Strategic Purity on Truckload Motor Carrier Financial Performance." Transportation Journal (accepted May 2016).


Swanson, David, Jingping Gu, Brent D. Williams and Matthew A. Waller. (2016) Full Steam Ahead: Firms in the U.S. Economy Adjust Inventory for Changes in Transportation Costs but not the Reverse" Transportation Journal, 55(3). 


Swanson, David (2016) "Transportation Price Benchmarking: Implications for Firm Performance." Benchmarking : an International Journal, 23(4).


Swanson, David, (forthcoming), "Fictional Stories with Ethical Content (FSECs): Guidelines for Using Stories to Improve Ethical Behavior" Ethics and Behavior (accepted August 2015).

Swanson, David and Dawn Russell (2014), “New Perspectives on the Value of Demand Sensing,” The Supply Chain Management Review, May/June (2014), 18-22.


Swanson, David (2013). “Sustaining competitive advantage by adopting logistics and supply chain management software: a research agenda grounded in resource advantage theory”. International Journal of Logistics Economics and Globalisation.


Swanson, R. David, (2013). “Adoption of Demand Sensing Software by Leading Supply Chain Companies: A Resource-Advantage Theoretical Perspective ,” AIMS: International Journal of Management, Vol. 7, Number 2.


Swanson, R. David, and Ronn J. Smith. (2013) "A Path to a Public–Private Partnership: Commercial Logistics Concepts Applied to Disaster Response."Journal of Business Logistics 34.4: 335-346.

Hofer, Christian, Yao Jin, David Swanson, Matthew Waller, Brent Williams (2012). “The Impact of Key Retail Accounts on Supplier Performance: A Resource Dependency Theory Perspective”. Journal of Retailing, 2012.

SwansonContact Information

Building 42, Room 3232

(904) 620-5228