David Swanson

Assistant Professor • David Swanson

Marketing & Logistics • Coggin College of Business

Areas of Expertise

Dr. Swanson's research elucidates the properties of information and how they relate to the management of logistics, transportation, and the supply chain.  He attained twenty years of experience managing logistics systems and operations prior to becoming a professor while working with companies such as Walmart and Pearle Vision.  


PhD: University of Arkansas, Supply Chain Management (2012)


MBA; University of Tennessee, Transportation and Logistics (1990)


BS: David LIpscomb University, Marketing (1987)


Publications & Presentations

Hofer, Christian, Yao Jin, David Swanson, Matthew Waller, Brent Williams (2010). “The Impact of Key Retail Accounts on Supplier Performance: A Resource Dependency Theory Perspective”. Journal of Retailing, 2012.


Swanson, David (2013). “Sustaining competitive advantage by adopting logistics and supply chain management software: a research agenda grounded in resource advantage theory”. International Journal of Logistics Economics and Globalisation.


Swanson, R. David, (2013). “Adoption of Demand Sensing Software by Leading Supply Chain Companies: A Resource-Advantage Theoretical Perspective ,” AIMS: International Journal of Management, Vol. 7, Number 2.


David Swanson, R., and Ronn J. Smith. "A Path to a Public–Private Partnership: Commercial Logistics Concepts Applied to Disaster Response."Journal of Business Logistics 34.4 (2013): 335-346.


Swanson, David and Dawn Russell, “New Perspectives on the Value of Demand Sensing,” The Supply Chain Management Review, May/June 2014, 18-22.

SwansonContact Information

Building 42, Room 3232

(904) 620-5228