Kristi M Sweeney

Assistant Professor • Sport Management

Leadership, School Counseling & Sports Management • College of Education & Human Services

Areas of Expertise

sport finance, sport law, sport governance, sport facility, event management, non-profit, resource development for non-profits, sport related non-profits, women in sport, work life balance, college athletics, professional sport, fitness

Education

Ph.D. in Health, Physical Education, and Recreation, Emphasis: Sport Administration, University of New Mexico (December, 2004), Albuquerque, New Mexico

M.A., Physical Education and Athletic Administration, Loras College, Dubuque, Iowa

B.S., Major: Government, Minor: Criminal Justice, Northwest Missouri State University, Maryville, Missouri

Biography

Kristi Sweeney, Ph.D. is an Assistant Professor of Sport Management at the University of North Florida (UNF), where she also serves as the Chair of the UNF Intercollegiate Athletics Committee. Dr. Sweeney teaches both graduate and undergraduate courses in sport finance. In addition, she instructs resource development for non-profit organizations, sport facility management, and supervises internships at the undergraduate level. Her research interests include sport philanthropy, community-based learning, diversity in sport, and consumer behavior and decision making in professional sport.

 

Since joining UNF in 2011, Dr. Sweeney incorporated an extensive community-based learning experience within the redesign of Resource Development for Community Organizations Students, wherein students are responsible for creating, implementing, executing, and evaluating a resource development plan for a local non-profit organization. Students have collaborated with the Muscular Dystrophy Association (MDA) of Jacksonville to support their annual Muscle Walk. Over the course of their four-year partnership, UNF students have raised over $100,000 for local families affected by neuromuscular disease. In addition, their fundraising efforts are helping to endow the JT Townsend Scholarship at UNF – that will be given annually to a sport management student recognized for his/her exemplary commitment and contributions to the greater Jacksonville community through such activities as community-based learning, volunteerism and community advocacy. 

 

Through both her experiences teaching community-based courses and as a Community Scholar, Dr. Sweeney has realized the importance of creating an environment ideal to student learning, as partnering organizations are often the beneficiaries of substantial human resource needs such as labor, support, and consultation. Given such, she has an increased focus on how best to quantify the outcomes of CBL in order to better assess student learning, evaluate community impacts, and better understand the dynamic CBL pedagogy.

 

Prior to joining UNF, Dr. Sweeney served as the Chair of the Sport Management Department at the College of Mount Saint Joseph and as a faculty member at Xavier University both in Cincinnati. During her time at Xavier, Dr. Sweeney was awarded two Xavier Philanthropy Program grants and implemented both into CBL projects through student philanthropy in her sport facility and event management courses. 

 

She earned her Ph.D. in Sport Management – Health, PE & Recreation from the University of New Mexico. During her time in New Mexico, she also worked for the University’s Athletic Department. Dr. Sweeney earned an M.A. in Physical Education/Athletic Administration from Loras College, and her B.S. in Government from Northwest Missouri State University
 

Affiliations

North American Society of Sport Management, Member

American Alliance for Health, Physical Education, Recreation, and Dance, Member

National Association for Girls and Women in Sport, Member

Aerobics and Fitness Association of American, Certified Member

American Council on Exercise, Certified Member
 

Grants and Contracts Awarded

Xavier University Student Philanthropy Grant, 2007, 2008

Distance Learning Program Development Grant, 2012

Community Engaged Scholar, 2015-16

Publications & Presentations

Peer-reviewed Journal Articles 

 

Sweeney, K., Schramm-Possinger, M., Gregg, E.A., and Stranhan, H. (In-press). Predicting
consumer commitment: A case study of the NFL and Ray Rice. Case Studies in Sport Management: Statistics in Sport Management.

 

Sweeney, K. and Schramm-Possinger, M. (In-press). Do stadium upgrades influence fan
attendance? The case of the Jacksonville Jaguars. Case Studies in Sport Management: Statistics in Sport Management.

 

Sweeney, K., Schramm-Possinger, M., Gregg, E.A. (In-press). Gender, career
salience, and family commitment of NCAA DI women’s coaches. International Council for Health, Physical Education, Recreation, Sport and Dance Journal.

 

Gregg, E.A., Pierce, D., Sweeney, K., & Lee, J. (2015). Pedaling for a purpose: Analyzing
participant behavior in the MS 150. International Journal of Event and Festival Management, 6(3), 269-281.

 

Stadler, A., Sweeney, K., and Fuller, R. (2014). Room for growth in American
professional sports: The value of appealing to a diverse audience. Sport Marketing Quarterly, 23, 161-175.

 

Sweeney, K. and Cornelius, L. (2013). Title IX and roster management: The real
lessons of Biediger v. Qunnipiac. The Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS) Journal, 52(1), 14-16.

 

Kane, J. and Sweeney, K. (2013). Philanthropic community-based learning: A pilot study.
The Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (FAHPERDS) Journal, 51(1), 22-23.

 

Dixon, M., Tiell, B., Lough, N., Sweeney, K., Osborne, B., & Bruening, J. (2008). The work-life
interface in intercollegiate athletics: An examination of policies, programs, and institutional control. The Journal for the Study of Sports and Athletes in Education, 2(2), 137-159.

 

Bruening, J., Dixon, M., Tiell, B., Osborne, B., Lough, N., & Sweeney, K. (2008). The role of
the supervisor in the work-life culture of college athletics. International Journal of Sport Management, 9(3), 250-272.

 

Dixon, M., Tiell, B., Sweeney, K., Lough, N., Osborne, B., & Bruening, J. (2006). Stopping the pull. Athletic Management 18.05.

 

Book Chapters

 

Sweeney, K. and Sweeney, R. (forthcoming, April 2017). Athletic Program Expenditures by
School Districts. Youth Sports in America: The 50 most important issues in youth sport today. Santa Barbara: ABC-CLIO. http://www.abc-clio.com/ABC-CLIOCorporate/product.aspx?pc=A5014C

 

Sweeney, K. (forthcoming, April 2017). Violence by Youth Athletes. Youth Sports in America:
The 50 most important issues in youth sport today. Santa Barbara: ABC-CLIO. http://www.abc-clio.com/ABC-CLIOCorporate/product.aspx?pc=A5014C

 

Kian, T., Smith, L., Lee, J., and Sweeney, K. (2014) ESPN the Magazine “Body Issue”:
Challenging, yet reinforcing traditional images of masculinity and femininity in sport in The ESPN effect: Exploring the worldwide leader in sports. New York:Peter Lang.

 

Other Publications (editorially-reviewed):

 

Sweeney, K., & Stranahan, H. (2015). Economic impact analysis of The Dick’s Sporting Goods Open.

 

Sweeney, K., & Lee, J. (2015). Advertising of fitness centers and gyms. The SAGE Encyclopedia of Advertising and Society, Vol. 4. SAGE Publications.

 

Sweeney, K. (2014). National Football League. Sports Leadership: A concise reference guide. Golson Media.

 

Sweeney, K. (2014). Legal Responsibilities of Managers and Owners. Sports Leadership: A concise reference guide. Golson Media.

 

Lee, J. and Sweeney, K. (2011). Jacksonville Jaguars. Encyclopedia of Sports Management and
Marketing, Vol. 4. SAGE Publications.

 

Sweeney, K. and Lee, J. (2011). Cincinnati Bengals. Encyclopedia of Sports Management and
Marketing, Vol. 4. SAGE Publications.

 

National/International Conference Presentations (peer-reviewed unless otherwise noted):

 

Sweeney, K. (accepted October 2016). The resource report: When sport management and
community based learning join teams. 17th Annual Engagement Scholarship Consortium Conference (ESC). Omaha, NE.

 

Sweeney, K. and Gregg, E.A. (2015). Predicting consumer commitment: A case study of the
NFL and Ray Rice. 13th Annual Conference of the Sport Marketing Association (SMA). Atlanta, GA.

 

Gregg, E.A. and Sweeney, K. (2015). Carry a basketball—Not a blade: Marketing pilgrimage of
the Plymouth Raiders. 13th Annual Conference of the Sport Marketing Association (SMA). Atlanta, GA.

 

Sweeney, K., Lee, J., & Gregg, E.A. (2015). Sometimes more is not better: The Super Bowl of Criminal Jocks. 52nd Annual Academy of Criminal Justice Sciences Conference. Orlando, FL.

 

Sweeney, K., Gregg, E.A., Lee, J. (2015). Domestic Violence and the NFL: Possible Red Zone
fumble? 52nd Annual Academy of Criminal Justice Sciences Conference. Orlando, FL.

 

Lee, J., Sweeney, K., Gregg, E.A. (2015). What’s the bottom line? --- Alcohol, athletics, and
atmosphere. 52nd Annual Academy of Criminal Justice Sciences Conference. Orlando, FL.

 

Sweeney, K., Gregg, E., and Lee, J. (2014). Bathing suits, big screens, big bucks…big
mistake? Sport Entertainment and Venues of Tomorrow Conference. Charleston, SC.

 

Sweeney, K. and Gregg, E. (2014). Cause-based fundraising: An experiential learning
activity. 12th Annual Conference of the Sport Marketing Association (SMA). Philadelphia, PA.

 

Gregg, E. and Sweeney, K. (2014). Leveraging community partnerships in experiential
learning. 12th Annual Conference of the Sport Marketing Association (SMA). Philadelphia, PA.

 

Gregg, E., Sweeney, K., Lee, J., and Pierce, D. (2014). Driven to ride: Analyzing participant
behavior in the MS 150. 12th Annual Conference of the Sport Marketing Association (SMA). Philadelphia, PA.

 

Lee, J., Gregg, E., Oldakowski, K., and Sweeney, K. (2014). Place branding through sport: A case study of Jacksonville, Florida. 12th Annual Conference of the Sport Marketing Association (SMA). Philadelphia, PA.

 

Cornelius, L., & Sweeney, K. (2013). Cheerleading, Title IX, and Genuine Participation.  Education Law Association. Denver, CO.

 

Stadler, A., Sweeney, K., and Fuller, R. (May, 2013). Room for growth in American professional sports: The value of appealing to a diverse audience. North American Society for Sport Management Conference. Austin, TX.

 

Sweeney, K., Gregg, L., and Kane, J. (April, 2013). Finding work-life Balance in academia: A diverse perspective. National American Association Health, Physical Education, Recreation, and Dance Convention & Expo, Charlotte, NC.

 

Lee, J., Sweeney, K., and Lee, J. (2013). Pros who are cons: The Case of the NFL’s Criminal Jocks. Southern Sport Management Conference. Troy, AL.

 

Lee, J., Sweeney, K., Kane, J., and Gregg, L. (Oct, 2012), ESPN’s the Magazine’s Body Issue: The Good, the Bad, and the Sexy. 10th Annual Conference of the Sport Marketing Association (SMA). Orlando, FL.

 

Lee, J. and Sweeney, K. (Sept, 2012). Criminal Jocks: An NFL Case Study. Southern Criminal Justice Association. Atlantic Beach, FL.

 

Lee, J. and Sweeney, K. (April, 2012). Using Film in the Classroom. Alabama State Association Health, Physical Education, Recreation, and Dance (ASAHPERD) Conference. Gulf Shores, AL.

 

Sweeney, K. and Lee, J. (April, 2012). Made you look - ESPN’s The Body Issue: Diversity, Body Image, and Beyond. Alabama State Association Health, Physical Education, Recreation, and Dance (ASAHPERD) Conference. Gulf Shores, AL.

 

Ljone, T., Sweeney, K. and Kane, J. (2011). Eating disorder education and treatment: Perceptions of female athletes in the Mountain West Conference. First National Conference on Girls and Women in Sport and Physical Activity. Greensboro, NC.

 

Lee, J. and Sweeney, K. (2011). Criminal profiling: The case of the Cincinnati Bengals.  Sport, Physical Activity, and Recreation (SRLA) Conference. Savannah, GA.

 

Kane, J. and Sweeney, K. (2011). Philanthropic community-based learning: A pilot study.  The Florida Alliance Health, Physical Education, Recreation, Dance and Sport Conference. Orlando, FL.

 

Osborne, B., Lough, N., Tiell, B., & Sweeney, K. (2008). Perceptions of NCAA athletics directors and senior woman administrators towards work-life conflict: A divisional comparison. North American Society for Sport Management Conference. Toronto, Ontario.

 

Tiell, B., Dixon, M., Sweeney, K., Lough, N., Osborne, B., & Bruening, J. (2007). Influence of gender on policy development for life and work balance. Girls and Women Rock: Academic and Legal Conference. Cleveland, OH.

 

Dixon, M., Bruening, J., Sweeney, K., Lough, N., Tiell, B., & Osborne, B. (2006). Work-life balance in the sport industry. North American Society for Sport Management Conference. Kansas City, MO.

 

Other Presentations (invited):

 

Sweeney, K. (November, 2015). Poster Presentation. The Resource Report – CBL and Sport Management. UNF Community Engaged Scholars Luncheon. Jacksonville, FL.

 

Sweeney, K. (October, 2013). Panel Discussion. Embracing the Authentic Outlier in You. UNF Student Leadership Summit. Jacksonville, FL.

 

Sweeney, K. (October, 2012). Panel Discussion. Leading in a new world: Advise from experts. UNF Student Leadership Summit. Jacksonville, FL.

 

Sweeney, K. and Gregg, L. (April, 2013). Women in sport: Panel discussion.  Jacksonville University Sport Management and Sport Medicine Conference. Jacksonville, FL.

 

Sweeney, K. and Lee, J. (April, 2012). An exploration of branding in sport: From Linsanity to Under Armour to the PGA Tour. Jacksonville University Sport Management and Sport Medicine Conference. Jacksonville, FL.

 

Sweeney, K. (2006). Do female athletes prefer male coaches? The Iowa Athletic Director Conference. Des Moines, IA.

 

Sweeney, K. (2005). Family commitment and job satisfaction: Challenges women in intercollegiate athletics face. Women’s Leadership Symposium: Intercollegiate Athletics. Indianapolis, IN.

 

Media Interviews:

 

Sweeney, K. (2016, May 28). Jacksonville Suns see 6 percent increase in crowds for first third
of season. The Florida Times–Union. http://jacksonville.com/news/metro/2016-05-28/story/jacksonville-suns-see-6-percent-increase-crowds-first-third-season#

 

Sweeney, K. (2016, May 5). Armada’s Pride Night reaches out to LGBT community. The Florida
Times–Union. http://jacksonville.com/news/metro/2016-05-05/story/armadas-pride-night-reaches-out-lgbt-community

 

Sweeney, K. (2016, April 1). Jacksonville Suns unveil major overhauls to ball park menu,
revamped stadium featuring local flavor. The St. Augustine Record. http://staugustine.com/news/2016-04-01/jacksonville-suns-unveil-major-overhauls-ball-park-menu-revamped-stadium-featuring#.V1hVVpMrLm0



Sweeney, K. (2016, Feb 18). Unusual sporting events, like curling, key to Jacksonville Sport’s
Council marketing. The Florida Times–Union. http://jacksonville.com/news/metro/2016-02-17/story/unusual-sporting-events-such-curling-key-jacksonville-sports-councils

 

Sweeney, K. (2016, Feb 2). Jacksonville-based Fanatics acquires European online sports sales
company. The Florida Times-Union. http://jacksonville.com/news/metro/2016-02-02/story/jacksonville-based-fanatics-acquires-european-online-sports-sales

 

Sweeney, K. (2015, Nov 2). New Jacksonville Suns owner promises lower ticket prices, major
revamp to operations. The Florida Times Union http://jacksonville.com/news/metro/2015-11-01/story/new-jacksonville-suns-owner-promises-lower-ticket-prices-major-revamps

 

Sweeney, K. (2015, July 19). Professional ultimate Frisbee? Jacksonville has one of those. The
Florida Times Union. http://jacksonville.com/news/metro/2015-07-18/story/professional-ultimate-frisbee-jacksonville-has-one-those

 

Sweeney, K. (2015, Feb 18). 2015’s best and worst cities for football fans. Wallet Hub.
https://wallethub.com/edu/best-worst-cities-for-football-fans/9691/

 

Sweeney, K. and Gregg, E. (2015, Jan 27). Can the NFL woo female fans on Super Bowl
Sunday? Strategist Magazine. http://strategistmagazine.co/mariawood/can-nfl-woo-female-fans-super-bowl-744

 

Sweeney, K. (2014, Nov 22). Fanatics goes from small Jacksonville store to billion dollar
business. The Florida Times-Union. http://jacksonville.com/news/metro/2014-11-22/story/fanatics-goes-small-jacksonville-store-billion-dollar-business

 

Sweeney, K. (2014, Oct 4). Jacksonville Jaguars offer dancers, bikinis and football, too.  The Florida Times-Union.

 

Sweeney, K. (2014, Sept 22). NFL and domestic violence. WJXT Channel 4
Morning Show. http://www.news4jax.com/news/nfl-and-domestic-violence/28184572

 

Sweeney, K. and Gregg, E. (2014, Sept 22). NFL and domestic violence. WJCT First Coast
Connect. http://www.wjct.org/fcc-september-22-2014/

 

Sweeney, K. (2014, Sept 21). Jaguars continue to dodge NFL local TV blackouts
for home games, despite high loss count. The Florida Time- Union.
http://members.jacksonville.com/sports/football/jaguars/2014-09-21/story/jaguars-continue-dodge-nfl-local-tv-blackouts-home-games

 

Sweeney, K. and Gregg, E. (2014, Sept 18). UNF Researchers say women could
determine NFL’s future. WJAX Action News – CBS 47 & Fox 30. http://www.actionnewsjax.com/news/local/unf-researchers-say-women-could-determine-nfls-fut/83493412

 

Sweeney, K. and Gregg, E. (2014, Sept 18). UNF poll: Women disapprove of the
NFL’s handling of domestic violence issues. WJXT Channel 4. http://www.news4jax.com/news/morning-show/nfl-and-domestic-violence

 

Sweeney, K. and Gregg, E. (2014, Sept 18). Professors say NFL abuse scandal
could hit the NFL where it hurts: In its’ pocketbook. The Florida Times-Union.

 

Sweeney, K. (2014, September 2). NFL domestic violence policy. WJXT Channel 4
Morning Show. http://m.news4jax.com/news/domestic-violence-and-sports/27822088

 

Sweeney, K. (2014, July 28). Stadium upgrades latest trend for NFL teams. First Coast
News. http://www.firstcoastnews.com/story/sports/2014/07/25/nfl-stadium-upgrades-jaguars/13195677/

 

Sweeney, K. (2013, Nov 1). Georgia-Florida gives fans superb rivalry. The Florida Time- Union.

 

Sweeney, K. (2012, Aug 22). Maurice Jones-Drew vs. Shad Khan who’s winning the PR battle?
The Florida Time- Union.

 

Sweeney, K. (2011, Nov 30). Shad Khan new owner of Jacksonville Jaguars. WJCT First Coast
Connect.


 

SweeneyContact Information

Building 57, Room 3405

(904) 620-1815

kristi.sweeney@unf.edu