Pingying  Zhang

Associate Professor

Management • Coggin College of Business

Areas of Expertise

1. Corporate governance

2. Entrepreneurship

3. Business strategy & structure


Ph. D., Corporate Governance (2008)                                                                                                   
Norwegian School of Management BI, Norway
Master of Science, Finance and Economics (2000)                                                                              
Norwegian School of Management BI, Norway
MBA (1998)                                                                                           
University of Central Lancashire, UK
Bachelor of International Trade (1997)                                                            
GuangDong Foreign Studies University, P.R.China


Pingying Zhang is an associate professor of management at the Coggin College of Business, University of North Florida. She received her PhD in Corporate Governance from Norwegian School of Management, Oslo, Norway. She teaches strategy, organization theory and entrepreneurship.  Her research has appeared in various conferences and journals of corporate governance, management and entrepreneurship. Her main research interests cover boards of directors’ tasks design, entrepreneurial behavior, venture capital diversification and various strategic issues in multinational corporations.


Coggin College of Business Exemplary Researcher Award,  2010-2014

Coggin College of Business Exemplary Teacher Award, 2010-2014


Academy of Management

Southern Management Association

International Academy of Business Disciplines

Grants and Contracts Awarded

2013: UNF Summer Research Grant.

2013: TLO Grant to develop a business plan for a zero discharge shrimp processing plant in Jacksonville, FL.

2008-2010: Scholarship KIP Grant from Coggin College of Business, UNF

Publications & Presentations



Zhang, P., Templeton, M. & Gallo, A. (2015) Is more better? Diversification strategy in venture capital market. (2015). Journal of International Business Disciplines. 10(1), 41 – 56

Zhang, P., Wang, D. & Owen, C. A (2015) A study of entrepreneurial intention: An investigation of risk taking and pyschological well-being. Entrepreneurship Research Journal. Forthcoming. 5(1), 61 - 82

Baynard, C., Schupp, R. W., Zhang, P. & Fadil, P. (2014). A Geospatial Approach to Measuring Surface Disturbance Related to Oil and Gas Activities in West Florida, USA. Advances in Remote Sensing, online first, DOI: 10.4236/ars.2014.32007. Print, 3(2)

Zhang, P., Fadil, P. & Baynard, C. (2014) Why do boards fail to exert power over the CEO? Competitiveness Review. Online first, DOI: 10.1108/CR-05-2013-0051. Print, 25(1), 50 – 73.

Zhang, P. (2013) Understanding diversification strategy in venture capital market. Entrepreneurship Research Journal. Online first, DOI: 10.1515/erj-2013-0058.

Zhang, P. (2013). Power and trust in board-CEO relationships. Journal of Management and Governance, 17(3): 745 – 765.

Zhang, P., Van Deusen, C. & Fadil, P. (2013). A model of control parity and strategic stakes. Journal of International Business Disciplines, 8 (1): 52 – 71.

Zhang, P., Gallo, A. & Baynard, C.  (2013). Do late movers have advantages?An empirical investigation into the global wine export industry. Advances in Competitiveness Research, 21 (1&2): 29 – 45.

Goel, L., Zhang, P. & Templeton, M. (2012). Transactional distance revisited: Bridging face and empirical validity. Computers in Human Behavior, 28(4), 1122 - 1129.

Gao, J. &  Zhang, P. (2012). Understanding entrepreneurial teams and governance effects on growth strategy adopted by privately-owned Chinese startups. Business Management and Strategy, 3(2): 54 – 75.

Zhang, P & Gao, J. (2011). Exploring the fit between growth strategy and governance structure in Chinese entrepreneurial firms.  MAGMA – Econas Tidsskrift for Økonomi og Ledelse, 2012(7): 64 – 78.

Zhang, P. & Goel, L (2011). Is E-learning for everyone? A strategic perspective of E-learning initiatives in universities. MERLOT Journal of Online Learning and Teaching, 7(2), 193-205.

Zhang, P. & Van Deusen, C. (2010). From the power of strategic stakes to control mechanisms in international joint ventures in China. International Business: Research, Teaching and Practice, 4(1): 82-100.

Zhang, P. (2010). Board information and strategic tasks performance. Corporate Governance: An International Review, 18(5): 473 – 487.




Che, L. & Zhang, P. Assistance or hindrance? Exploring the effect of ownership structure in private family firms. The 12th Workshop on Corporate Governance, October 29-30, 2015, Brussels. 


Zhang, P., Templeton M. & Gall, A. Exploring the Nature of Diversification Strategy in Venture Capital Firms, Southern Management Association Meeting, Oct 28-30, 2015 St Petersburg, FL.

Zhang, P. Venture capital investment strategy, International Academy of Business Displines, March 26-28, 2015, Orlando, FL.

Zhang, P. Understanding diversification strategy in venture capital market, International Academy of Business Discplines, April 10-12, 2014, San Diego, CA.

Zhang, P., & Van Deusen, C.  A model of control parity and strategic stakes.  Southern Management Association Annual Meeting, October 30 – November 3, 2012, Fort Lauderdale, FL.

Zhang, P., Gallo, A. & Baynard, C. Does a late mover have an advantage? – An empirical investigation in global wine export industry. Southern Management Association Annual Meeting, November 2011, Savannah, GA.

Zhang, P. & Goel, L. Is e-learning for everyone? Academy of Management Meeting, August 2010, Montréal, Canada.


ZhangContact Information

Building 42, Room 3242

(904) 620-2249