Areas of Expertise
International marketing, social media marketing
Texas A&M University-College Station, Ph. D. in Marketing
Supply Chain Management Research Award, Transportation & Logistics Program, Coggin College of Business, University of North Florida (2010)
The Finalist for the Overall Best Dissertation Proposal Competition Award (runner-up), The Society for Marketing Advances (SMA)(2003)
The 2003 McGraw-Hill/Irwin Distinguished Paper Award (Overall Best Conference Paper) at the Association of Collegiate Marketing Educators’ Conference(2003)
Best Student Paper Award at the 2003 Winter Marketing Educators’ Conference (2003)
American Marketing Association
Grants and Contracts Awarded
UNF Summer Research Grant ($7,500), University of North Florida (2007)
The National Paper Trade Association (NPTA) grant ($15,000) , the National Paper Institute, University of North Florida (2006)
Publications & Presentations
CONFERENCE PROCEEDINGS AND PRESENTATIONS
Lee, Chunsik, Jung-A Park and Youngtae Choi (2015), "How do individual-level cultural orientations affect electronic word-of-mouth (eWOM) communications in social networking sites (SNSs) within and across countries? The U.S. and South Korean SNS users," the 2015 Spring KACA-KSJCS (Korean American Communication Association-the Korean Society for Journalism and Communication Studies) Conference, Pohang, South Korea.
Choi, Yountae and Andrew Thoeni(2015), “Achievement of Social Media Marketing Objectives Through Organizational Processes and Factors,” 15th Annual International Business Conference on Teaching, Research, and Practice, University of North Florida, Jacksonville, FL, USA.
Kroff, Michael and Youngtae Choi(2014), “Eat Naked Oats to Feel Better! The Impact of Regulatory Fit, Need for Cognition, and Culture on Attitudes toward Healthy, Innovative Foods,” 2014 Intellectbase International Consortium Academic Conference in Las Vegas NV, USA
Youngtae Choi, Chunsik Lee, and Junga Park (2014), “Cultural Orientations and electronic Word of Mouth (eWOM) Behavior on Social Networking Sites (SNSs) in the U.S.” the 2014 American Academy of Advertising Conference.
Adel, El-Ansary and Youngtae Choi (2012), “Strategic Pathways for Creating and Sustaining Brand Equity and the Value of the Firm: The Case of Samsung Electronics Corporation,” 2012 Global Marketing Conference, Seoul, Korea.
Shin, Jongkuk, Youngtae Choi, Minsook Park and Minkyung Moon (2009), “A Study on the Market Orientation and Communication Method of International Strategic Alliance: Comparison of Small and Medium-sized Firms in U.S. and Korea,” ICSB (International Council for Small Business) World Conference, Seoul, Korea.
Choi, Youngtae and Paul A. Fadil (2008), “An Empirical Investigation of Communication and Utilization in International Strategic Alliances,” Academy of International Business (AIB), Milan, Italy.
Choi, Youngtae and Paul Fadil (2008), “A Conceptual Evaluation of the Antecedents and Consequences of Utilization Post-Formation Process Success in International Strategic Alliances,” the European Academy of Management and Business Economics Conference, Salamanca, Spain.
Choi, Youngtae (2006), “Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Implications for Alliance Participant Firms,” The Academy of Marketing Science Proceedings, San Antonio, TX, USA.
Hise, Richard T. and Youngtae Choi (2005), standardization/Adaptation Strategies of U.S. food Companies Marketing Their Products Overseas: Some Disconcerting Results and Recommendations of Future Research,” The Academy of International Business Southeast Annual Meetings, Charleston, SC, USA.
Choi, Youngtae and Dongwoo Shin (2004) “The Development of Alliance Competence:
Antecedents and Outcomes,” Summer American Marketing Association Conference, Boston, MA, USA.
Choi, Youngtae and Richard T. Hise (2003), “The Implications of Relational Competence on the Performance of International Strategic Alliances,” Summer American Marketing Association Conference, Chicago, IL, USA.
Leigh, James H. and Youngtae Choi (2003), “Attributions about Life Events and Perceptions of Foreign Products: Contrasts in Individualism and Collectivism,” The Association of Collegiate Marketing Educators’ Conference, Houston, TX, USA. The 2003 McGraw-Hill/Irwin Distinguished Paper Award (The Overall Best Conference Paper).
Choi, Youngtae, Richard T. Hise, and Jeffrey S. Conant (2003), “The Impact of Marketing and Communication Competencies on the Performance of International Strategic Alliances,” American Marketing Association Conference, Orlando, FL, USA.( Best Student Paper Award).
Choi, Youngtae, Diane Dowdell, Julie Guidry, Michael Kroff and James H. Leigh (2002), "The Same, But Not the Same: An Observational Study of Teenage Attire," Winter American Marketing Association Conference, Austin, TX, USA.
PEER REVIEWED JOURNAL ARTICLES
Choi, Youngtae and Andrew Thoeni (forthcoming): “Social Media: Is This the New Organizational Stepchild?" European Business Review
Youngtae Choi, Antony Pauraj, and Jong-kuk Shin (2013), “Religion, or Religiosity, Which is the Culprit for Consumer Switching Behaviors?” Journal of International Consumer Marketing, 25(4), 262-280.
Hise, Richard and Youngtae Choi (2011), “Standardization/Adaptation Strategies of U.S Food Companies Marketing Their Products Overseas,” Journal of International Business and Cultural Studies, 4 (1), 4-29.
Hise, Richard, Youngtae Choi, Jongkuk Shin, and Minsook Park (2010), “Standardization/Adaptation Strategies of South Korean Food Product Companies,” International Journal of Business Strategy, 10 (1), 78-92.
Choi, Youngtae, Richard T. Hise, Richard P. Bagozzi, and Paul A. Fadil (2010), “Communication, Utilization, and Performance in International Strategic Alliances: An Investigation of the Post-Formation Process,” International Journal of Commerce and Management, 20(1), 8-25.
Choi, Youngtae, Rahul Kale, and Jongkuk Shin (2010), “Religiosity and Consumers’ Use of Product Information Source Among Korean Consumers: An Exploratory Research,” International Journal of Consumer Studies, 34(1), 61-68.
Kale, Rahul, Youngtae Choi, Antony Paulraj, and Steven Williamson (2009), “Exploring Superior Distribution Practices in the Paper Industry,” Transportation Journal, 48(4), 40-60.
Choi, Youngtae (2009), “Religion, Religiosity, and South Korean Consumer Switching Switching Behaviors,” Journal of Consumer Behavior, 9, 157-171.
Choi, Youngtae, Antony Paulraj, and Steven Williamson (2008), “Effective Distribution Within the Paper Industry: A Case Study,” International Journal of Business Strategy, 8(1), 165-178.
Choi, Youngtae and Paul A. Fadil (2008), “The Antecedents and Consequences of Utilization in International Strategic Alliances,” Journal of International Business Disciplines. 3(1), 1-13.
Fadil, Paul A, Youngtae Choi, and Sara Wehbe (2008), “Influence of Values, Nonverbal Communication & Gender Roles on Perceived Cross-Cultural Sexual Harassment Incidents,” Business Research Year Book, 15(2), 542-546.
Leigh, H. James and Youngtae Choi (2007), “The Impact of Attributions about Life Events on Perceptions of Foreign Products: Contrasts in Individualism and Collectivism,” Psychology & Marketing, 24(1), 41-68.