Areas of Expertise
Vertical (e.g., supply chain/distribution) and horizontal (e.g., competition) exchange with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result.
Ph.D., J.D., M.B.A., B.A., University of Tennessee
Gregory T. Gundlach. is the Coggin Distinguished Professor of Marketing in the Coggin College of Business at the University of North Florida. He is also a Director and Senior Fellow at the American Antitrust Institute, an independent nonprofit Washington D.C. based education, research and advocacy organization focusing on the effects of business practices on competition and their implications for public policy. Before coming to the University of North Florida in 2003, Professor Gundlach was the John Berry, Sr. Professor of Business at the University of Notre Dame where he was a faculty member since 1987. Professor Gundlach received his Bachelor's Degree in 1979, his Master of Business Administration in 1981, his Doctor of Jurisprudence (law) in 1985, and his Doctor of Philosophy in Marketing in 1987. All four degrees are from the University of Tennessee, Knoxville. Professor Gundlach’s interests focus on the intersection of marketing and public policy. His research investigates both vertical (e.g., supply chain/ distribution/ retailing/ consumer) and horizontal (e.g., competition/ cooperation) forms of exchange and marketing practices with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result. His research has appeared in numerous academic publications in marketing and public policy and he regularly provides counsel and expertise on marketing and public policy issues to interested stakeholders. His website is: http://www.unf.edu/~ggundlac/
Coggin Distinguished Professor of Marketing
American Marketing Association
American Antitrust Institute
Publications & Presentations
RECENT BOOKS, EDITED VOLUMES, SPECIAL SECTIONS AND PROCEEDINGS:
Gregory T. Gundlach and Albert Foer (2013), “Antitrust Challenges of Multichannel Distribution and Shopper Marketing,” Special Issue of the Antitrust Bulletin, 58 (1).
Moss, Diana, Gregory T. Gundlach and Albert Foer (2011), “Systems Competition and Challenges to Antitrust Thinking,” Special Issue of the Antitrust Bulletin, Antitrust Bulletin 56 (1).
RECENT PUBLICATIONS IN JOURNALS:
Gregory T. Gundlach (2013), “Overview: Multichannel Distribution and Antitrust,” 58 Antitrust Bulletin 1-18.
Gregory T. Gundlach and Alex Loff (2013), “Dual Distribution in Antitrust: Insights from Business Research and Practice,” 58 Antitrust Bulletin 69-106.
Gundlach, Gregory T. (2012), “Distribution: Is Free Riding Bad After All?,” Journal of European Competition Law & Practice, November 28, 2012 (advance access online).
Gundlach, Gregory T., Joseph P. Cannon and Kenneth Manning (2011), “Resale Price Maintenance and Free Riding: Insights from Multi-channel Research,” Academy of Marketing Science Review, 1(1), 18-31.
For a complete list see: http://www.unf.edu/~ggundlac/