Gregory T Gundlach

Professor • Coggin Distinguished Professor of Marketing

Marketing & Logistics • Coggin College of Business

Areas of Expertise

Vertical (e.g., supply chain/distribution) and horizontal (e.g., competition) exchange with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result.

Education

Ph.D., J.D., M.B.A., B.A., University of Tennessee 

 

Biography

Gregory T. Gundlach. is the Coggin Distinguished Professor of Marketing in the Coggin College of Business at the University of North Florida. He is also a Director and Senior Fellow at the American Antitrust Institute, an independent nonprofit Washington D.C. based education, research and advocacy organization focusing on the effects of business practices on competition and their implications for public policy. Before coming to the University of North Florida in 2003, Professor Gundlach was the John Berry, Sr. Professor of Business at the University of Notre Dame where he was a faculty member since 1987. Professor Gundlach received his Bachelor's Degree in 1979, his Master of Business Administration in 1981, his Doctor of Jurisprudence (law) in 1985, and his Doctor of Philosophy in Marketing in 1987. All four degrees are from the University of Tennessee, Knoxville.  Professor Gundlach’s interests focus on the intersection of marketing and public policy. His research investigates both vertical (e.g., supply chain/ distribution/ retailing/ consumer) and horizontal (e.g., competition/ cooperation) forms of exchange and marketing practices with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result. His research has appeared in numerous academic publications in marketing and public policy and he regularly provides counsel and expertise on marketing and public policy issues to interested stakeholders.  His website is:  http://www.unf.edu/~ggundlac/  

Awards

Coggin Distinguished Professor of Marketing

Affiliations

American Marketing Association

American Antitrust Institute

Publications & Presentations

RECENT BOOKS, EDITED VOLUMES, SPECIAL SECTIONS AND PROCEEDINGS:

 

Gregory T. Gundlach and Diana M. Moss (2015), “The Role of Efficiencies in Antitrust Law:
Introduction and Overview, Antitrust Bulletin, forthcoming.

 

Gregory T. Gundlach and Diana M. Moss (2015), “The Role of Efficiencies in Antitrust Law,” Special Issue (2-part) of the Antitrust Bulletin, forthcoming.

 

Gregory T. Gundlach, Diana Moss & Albert Foer (2014), “Antitrust as a Multidisciplinary Field,” Special Issue of the Antitrust Bulletin, 59 (4).

 

Gregory T. Gundlach and Albert Foer (2013), “Antitrust Challenges of Multichannel Distribution and Shopper Marketing,” Special Issue of the Antitrust Bulletin, 58 (1).

 

Moss, Diana, Gregory T. Gundlach and Albert Foer (2011), “Systems Competition and Challenges to Antitrust Thinking,” Special Issue of the Antitrust Bulletin, Antitrust Bulletin 56 (1).

 

Gundlach, Gregory T. (2010), “Antitrust Analysis of Resale Price Maintenance After Leegin (part II),” Special Issue of the Antitrust Bulletin, 55 (2).

 

Gundlach, Gregory T. (2010), “Antitrust Analysis of Resale Price Maintenance After Leegin (part I),” Special Issue of the Antitrust Bulletin, 55 (1).
 

RECENT PUBLICATIONS IN JOURNALS:

 

Gregory T. Gundlach, Diana Moss & Albert Foer (2014), “Antitrust as a Multidisciplinary Field: Introduction and Overview of the Symposium,” 59 Antitrust Bulletin 687-693.

 

Ravi S. Achrol & Gregory T. Gundlach (2014), “Network Organization and Systems Competition: A Marketing Analysis,” 59 Antitrust Bulletin 743-768.

 

Gregory T. Gundlach (2014), “’What’s Past is Prologue:’ Reflections on an Experience at the Federal Trade Commission, 33 Journal of Public Policy & Marketing 220-224.

 

Gregory T. Gundlach (2013), “Overview: Multichannel Distribution and Antitrust,” 58 Antitrust Bulletin 1-18.

 

Gregory T. Gundlach and Alex Loff (2013), “Dual Distribution in Antitrust: Insights from Business Research and Practice,” 58 Antitrust Bulletin 69-106.

 

Gundlach, Gregory T. (2012), “Distribution: Is Free Riding Bad After All?,” Journal of European Competition Law & Practice, November 28, 2012 (advance access online).

 

Gundlach, Gregory T., Joseph P. Cannon and Kenneth Manning (2011), “Resale Price Maintenance and Free Riding: Insights from Multi-channel Research,” Academy of Marketing Science Review, 1(1), 18-31.

 

Gregory T. Gundlach and Diana Moss (2011), “Systems Competition and Challenges to Antitrust Thinking: An Introduction,” Special Issue of the Antitrust Bulletin, Antitrust Bulletin 56 (1), 1-11.

 

Gregory T. Gundlach, Joseph P. Cannon and Kenneth Manning (2010), “Free Riding and Resale Price Maintenance: Insights from Marketing Research and Practice,” Antitrust Bulletin, 55 (2), 381-422.

 

Gregory T. Gundlach, (2010), “Overview of the Special Issues: Antitrust Analysis of Resale Price Maintenance After Leegin,” Special Issue (Part II) of the Antitrust Bulletin, 55 (2), 271-276.

 

Gilliland, David F., Daniel C. Bello and Gregory T. Gundlach (2010), “Control-based Governance and Relative Dependence,” Journal of the Academy of Marketing Science, 38, 441-455.

 

Gundlach, Gregory T. (2010), “Overview and contents of the Special Issues: Antitrust Analysis of Resale Price Maintenance After Leegin,” Special Issue (Part I) of the Antitrust Bulletin, 55 (1), 1-24.

 

Gundlach, Gregory T. and Joseph P. Cannon (2010), “’Trust But Verify’? The Performance Implications of Verification Strategies in Trusting Relationships,” Journal of the Academy of Marketing Science, 38, 399-417.
 

Gundlach, Gregory T., William L. Wilkie and Kevin D. Bradford (2010), Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Gun Industry,” Journal of Public Policy & Marketing, 29 (1), 103-122. 

 

Mentzer, John and Gregory T. Gundlach (2010), “Exploring the Relationship Between Marketing and Supply Chain Management: Introduction to the Special Issue,” Special Issue of the Journal of the Academy of Marketing Science, 38 (1), 1-4.

 

Gundlach, Gregory T. and William L. Wilkie (2010), “Stakeholder Marketing: Why ‘Stakeholder’ was omitted from AMA’s Official 2007 Definition of Marketing, and Why The Future is Bright for Stakeholder Marketing,” Stakeholder Marketing, Special Issue of the Journal of Public Policy & Marketing, 29 (1), 89-92.
 

For a complete list see:  http://www.unf.edu/~ggundlac/


 

GundlachContact Information

Building 42, Room 3113

(904) 620-1341

ggundlac@unf.edu

Website