Areas of Expertise
Environmental Psychology, Social Psychology, Risk Perceptions, Climate Change Beliefs
Ph.D. Experimental Psychology
Washington State University
M.A. General Psychology
University of North Florida
University of Florida
I am an applied psychologist with specializations in social psychology, environmental psychology, and experimental psychology. My current research projects focus on agricultural adaptation to water scarcity and the mechanisms underlying individual pro-environmental behavior.
UNF Presidential Faculty Leader Award for Teaching and Research (2018-2020)
UNF Outstanding Undergraduate Teaching Award (2016-17)
International Association of Applied Psychologists
Society for Personality and Social Psychology
Grants and Contracts Awarded
2013-2016. National Science Foundation. Rebound vs. Gateway Effects of Pro-Environmental Behavior. Co-PI with A. Carrico (PI), E. Weber, M. Vandenbergh & M. Gerrard. $445,141($198,960 UNF subaward).
2012-2017. National Science Foundation. Climate, Drought, and Agricultural Adaptations: An Investigation of Vulnerabilities and Responses to Water Stress Among Paddy Farmers in Sri Lanka. Co-PI with G. Hornberger (PI), A.R. Carico, J. Fraser & J. Gilligan. $3.7M ($394, 185 UNF subaward).
2019. UNF Eisen Experiential Learning Grant. Social Psychology Conference. PI with C. Phills and E. Brown. $1,000.
2017. UNF College of Arts and Sciences Dean’s Small Grant. Would you carpool if your friend(s) did? PI $1000.
2015. UNF Academic Affairs Faculty Development Teaching Grant. Conservation Psychology: A research-based examination of psychology solutions to environmental problems. PI. $8,300.
2015. UNF Environmental Center Seed Grant. Should we ‘Go Green!’ or ‘Police Pollution: Using regulatory fit theory to craft effective pro-environmental messages. Co-PI with C. Phills (PI) & P. Fugelstad. $6,000.
2012. UNF Environmental Center Seed Grant. Spillover of Pro-environmental Behavior. PI. $1,500.
Publications & Presentations
Eby, B.^, Carrico, A. R., & Truelove, H. B. (2019). Color me green: The influence of environmental identity labeling on the uptake of pro-environmental behaviors, first online July 2019.
Barton, J. Nicholson, J. S. & Truelove, H. B. (accepted). Investigating the effectiveness of a community-based activity on community service attitudes. In C. Winterbottom, J. S. Nicholson, & F. D. Richard (Eds.), Community-based transformational learning: An interdisciplinary inquiry into student experiences and challenges, (pp. 24-XX). London: Bloomsbury Academic.
Truelove, H. B., Schultz, P. W., & Gillis, A. J.^ (2019). Using social psychology to protect the environment. In K. C. O’Doherty & D. Hodgetts (Eds.), The SAGE Handbook of Applied Social Psychology (pp. 491–514). Thousand Oaks, CA: Sage Publications.
Maki, A., Carrico, A. R.*, Raimi, K. T.*, Truelove, H. B.*, Araujo, B., & Yeung, K. L. (2019). Meta-analysis of pro-environmental behaviour spillover. Nature Sustainability, 2, 307-315.
*shared second authorship, order determined alphabetically
Carrico, A. R., Truelove, H. B. & Williams, N. (2019). Social capital and resilience to drought among smallholding farmers in Sri Lanka. Climatic Change, 155, 195-213.
Truelove, H. B., & Gillis, A.J.^ (2018). Perception of pro-environmental behaviors. Global Environmental Change, 49, 175-185.
Carrico, A. R., Raimi, K. T., Truelove, H. B., & Eby, B.^ (2018). Putting your money where your mouth is: An experimental test of pro-environmental spillover from reducing meat consumption to monetary donations. Environment and Behavior, 50, 723-748.
Nicholson, J., & Truelove, H. B., Barton, J.M.^, & Moulder, R.^ (2016). Measuring college students’ community service attitudes validly and efficiently: Development of a short version of the Community Service Attitudes Scale. Journal of Community Engagement and Higher Education, 8, 18-28.
Truelove, H. B., Yeung, K. L., Carrico, A. R., Gillis, A.J., & Raimi, K. T. (2016). From plastic bottle recycling to policy support: An experimental test of pro-environmental behavior spillover. Journal of Environmental Psychology, 46, 55-66.
Truelove, H.B., Carrico, A. R., & Thabrew, L. (2015). A socio-psychological model for analyzing climate change adaptation: A case study of Sri Lankan paddy farmers. Global Environmental Change, 31, 85-97.
Truelove, H. B.*, Carrico, A. R.*, Weber, E., Raimi, K.,T. & Vandenbergh, M. P. (2014). Positive and negative spillover of pro-environmental behavior: An integrative review and theoretical framework. Global Environmental Change, 29, 127-138.
*shared first authorship
Carrico, A. R., Truelove, H. B., Vandenbergh, M. P., & Dana, D. (2014). Does learning about climate change adaptation change support for mitigation? Journal of Environmental Psychology, 41, 19-29.
Truelove, H. B., Greenberg, M. R., & Powers, C. W. (2014). Are implicit associations with nuclear energy related to policy support? Evidence from the Brief Implicit Association Test. Environment and Behavior, 46, 898-923.
Truelove, H. B, & Greenberg, M. R. (2013). Who has become more open to nuclear power because of climate change? Climatic Change, 116, 389-409.
Truelove, H. B. (2012). Energy source perceptions and policy support: Image associations, emotional evaluations, and cognitive beliefs. Energy Policy, 45, 478-489.
Truelove, H. B., & Parks, C. D. (2012). Perceptions of behaviors that cause and mitigate global warming and intention to perform these behaviors. Journal of Environmental Psychology, 32(3), 246-259.
Greenberg, M. R., Popper, F. J., & Truelove, H. B. (2012). Are LULUs still enduringly objectionable? Journal of Environmental Planning and Management, 55, 713-731.
Truelove, H. B., & Greenberg, M. (2011). Preferences for government investment in energy programs: Support for new energy production vs. energy conservation. Environmental Practice, 13, 184-197.
Greenberg, M., & Truelove, H. B. (2011). Energy choices and risk beliefs: Is it just global warming and fear of a nuclear power plant accident? Risk Analysis, 31, 819-831.
Joireman, J., Truelove, H. B., & Duell, B. (2010). Effect of outdoor temperature, heat primes, and anchoring on belief in global warming. Journal of Environmental Psychology, 30, 358-367.
Greenberg, M., & Truelove, H. (2010). Right answers and right-wrong answers: Sources of information influencing knowledge of nuclear-related information. Socio-Economic Planning Sciences, 44, 130-140.
Truelove, H. B., & Joireman, J. (2009). Understanding the relationship between Christian orthodoxy and environmentalism: The mediating role of perceived environmental consequences. Environment and Behavior, 41, 806-820.
Joireman, J., Posey, D., Truelove, H. B., & Parks, C. (2009). The environmentalist who cried drought: Reactions to repeated warnings about depleting resources under conditions of uncertainty. Journal of Environmental Psychology, 29, 181-192.
^indicates student co-author