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Heather B Truelove

Associate Professor

Psychology | College of Arts & Sciences

Areas of Expertise

Environmental Psychology, Social Psychology, Risk Perceptions, Climate Change Beliefs


2009-2012. Postdoctoral Research Scholar, Consortium for Risk Evaluation and Stakeholder Participation (CRESP) and Vanderbilt Institute for Energy and Environment (VIEE), Vanderbilt University


2009. Ph.D. Experimental Psychology, Washington State University


2003. M.A. General Psychology, University of North Florida


2001. B.S. Psychology, University of Florida



I am an applied psychologist with specializations in social psychology,  environmental psychology, and experimental psychology. My current research projects focus on agricultural adaptation to water scarcity and the mechanisms underlying individual pro-environmental behavior.


UNF Outstanding Faculty Scholarship Award (2019-20)

UNF Presidential Faculty Leader Award for Teaching and Research (2018-2020)

UNF Outstanding Undergraduate Teaching Award (2016-17)


Society for Personality and Social Psychology

Grants and Contracts Awarded


2020-2022. National Oceanic and Atmospheric Administration. Toward Sustainable Campuses – Individual Accountability in Single-Use Plastic Reduction Campaigns. Co-PI with A. Suida (PI), E. Largo-Wight, S. Gowans, E. Bollier, K. Debure, & J. Sherry. $149,928. (Co-PI on UNF sub award).


2013-2017. National Science Foundation. Rebound vs. Gateway Effects of Pro-Environmental Behavior. Co-PI with A. Carrico (PI), E. Weber, M. Vandenbergh & M. Gerrard. $445,141($198,960 UNF subaward).

2012-2017. National Science Foundation. Climate, Drought, and Agricultural Adaptations: An Investigation of Vulnerabilities and Responses to Water Stress Among Paddy Farmers in Sri Lanka. Co-PI with G. Hornberger (PI), A.R. Carico, J. Fraser & J. Gilligan. $3.7M ($394, 185 UNF subaward).



2020. UNF Environmental Center Seed Grant. Public Opinion on Climate Change: Assessing the Impact of Personal Experience. Co-PI with J. Gellers and E. Shino. $8,000.


2019. UNF Eisen Experiential Learning Grant. Social Psychology Conference. PI with C. Phills and E. Brown. $1,000.


2017. UNF College of Arts and Sciences Dean’s Small Grant. Would you carpool if your friend(s) did? PI $1000.


2015. UNF Academic Affairs Faculty Development Teaching Grant. Conservation Psychology: A research-based examination of psychology solutions to environmental problems. PI. $8,300.

2015. UNF Environmental Center Seed Grant. Should we ‘Go Green!’ or ‘Police Pollution: Using regulatory fit theory to craft effective pro-environmental messages. Co-PI with C. Phills (PI) & P. Fugelstad. $6,000.

2012. UNF Environmental Center Seed Grant. Spillover of Pro-environmental Behavior. PI. $1,500.

Publications & Presentations

Truelove, H. B., & Nugent, M. R.^ (2020). Straw wars: Pro-environmental spillover following a guilt appeal. Journal of Environmental Psychology, in press.


Barton, J. Nicholson, J. S. & Truelove, H. B. (2020). Investigating the effectiveness of a community-based activity on community service attitudes. In C. Winterbottom, J. S. Nicholson, & F. D. Richard (Eds.), Community-based transformational learning: An interdisciplinary inquiry into student experiences and challenges, (pp. 24-54). London: Bloomsbury Academic.


Eby, B.^, Carrico, A. R., & Truelove, H. B. (2019). Color me green: The influence of environmental identity labeling on the uptake of pro-environmental behaviors, first online July 2019.



Truelove, H. B., Schultz, P. W., & Gillis, A. J.^ (2019). Using social psychology to protect the environment. In K. C. O’Doherty & D. Hodgetts (Eds.), The SAGE Handbook of Applied Social Psychology (pp. 491–514). Thousand Oaks, CA: Sage Publications.


Maki, A., Carrico, A. R.*, Raimi, K. T.*, Truelove, H. B.*, Araujo, B., & Yeung, K. L. (2019). Meta-analysis of pro-environmental behaviour spillover. Nature Sustainability, 2, 307-315.

*shared second authorship, order determined alphabetically


Carrico, A. R., Truelove, H. B. & Williams, N. (2019). Social capital and resilience to drought among smallholding farmers in Sri Lanka. Climatic Change, 155, 195-213.


Truelove, H. B., & Gillis, A.J.^ (2018). Perception of pro-environmental behaviors. Global Environmental Change, 49, 175-185.


Carrico, A. R., Raimi, K. T., Truelove, H. B., & Eby, B.^ (2018). Putting your money where your mouth is: An experimental test of pro-environmental spillover from reducing meat consumption to monetary donations. Environment and Behavior, 50, 723-748.


Nicholson, J., & Truelove, H. B., Barton, J.M.^, & Moulder, R.^ (2016). Measuring college students’ community service attitudes validly and efficiently: Development of a short version of the Community Service Attitudes Scale. Journal of Community Engagement and Higher Education, 8, 18-28.


Truelove, H. B., Yeung, K. L., Carrico, A. R., Gillis, A.J., & Raimi, K. T. (2016). From plastic bottle recycling to policy support: An experimental test of pro-environmental behavior spillover. Journal of Environmental Psychology, 46, 55-66.


Truelove, H.B., Carrico, A. R., & Thabrew, L. (2015). A socio-psychological model for analyzing climate change adaptation: A case study of Sri Lankan paddy farmers. Global Environmental Change, 31, 85-97.

Truelove, H. B.*, Carrico, A. R.*, Weber, E., Raimi, K.,T. & Vandenbergh, M. P. (2014). Positive and negative spillover of pro-environmental behavior: An integrative review and theoretical framework. Global Environmental Change, 29, 127-138.
*shared first authorship

Carrico, A. R., Truelove, H. B., Vandenbergh, M. P., & Dana, D. (2014). Does learning about climate change adaptation change support for mitigation? Journal of Environmental Psychology, 41, 19-29. 

Truelove, H. B., Greenberg, M. R., & Powers, C. W. (2014). Are implicit associations with nuclear energy related to policy support? Evidence from the Brief Implicit Association Test. Environment and Behavior, 46, 898-923.

Truelove, H. B, & Greenberg, M. R. (2013). Who has become more open to nuclear power because of climate change? Climatic Change, 116, 389-409.

Truelove, H. B. (2012). Energy source perceptions and policy support: Image associations, emotional evaluations, and cognitive beliefs. Energy Policy, 45, 478-489.

Truelove, H. B., & Parks, C. D. (2012). Perceptions of behaviors that cause and mitigate global warming and intention to perform these behaviors. Journal of Environmental Psychology, 32(3), 246-259.

Greenberg, M. R., Popper, F. J., & Truelove, H. B. (2012). Are LULUs still enduringly objectionable? Journal of Environmental Planning and Management, 55, 713-731.

Truelove, H. B., & Greenberg, M. (2011). Preferences for government investment in energy programs: Support for new energy production vs. energy conservation. Environmental Practice, 13, 184-197.

Greenberg, M., & Truelove, H. B. (2011). Energy choices and risk beliefs: Is it just global warming and fear of a nuclear power plant accident? Risk Analysis, 31, 819-831.

Joireman, J., Truelove, H. B., & Duell, B. (2010). Effect of outdoor temperature, heat primes, and anchoring on belief in global warming. Journal of Environmental Psychology, 30, 358-367.

Greenberg, M., & Truelove, H. (2010). Right answers and right-wrong answers: Sources of information influencing knowledge of nuclear-related information. Socio-Economic Planning Sciences, 44, 130-140.

Truelove, H. B., & Joireman, J. (2009). Understanding the relationship between Christian orthodoxy and environmentalism: The mediating role of perceived environmental consequences. Environment and Behavior, 41, 806-820.

Joireman, J., Posey, D., Truelove, H. B., & Parks, C. (2009). The environmentalist who cried drought: Reactions to repeated warnings about depleting resources under conditions of uncertainty. Journal of Environmental Psychology, 29, 181-192.

^indicates student co-author

Contact Information

Building 51, Room 3213

(904) 620-1643


Office Hours