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Heather B Truelove

Associate Professor

Psychology | College of Arts & Sciences

Areas of Expertise

Environmental Psychology, Social Psychology, Risk Perceptions, Climate Change Beliefs


Ph.D. Experimental Psychology

Washington State University

August 2009


M.A. General Psychology

University of North Florida

May 2003


B.S. Psychology

University of Florida

May 2001


I am an applied psychologist with specializations in social psychology,  environmental psychology, and experimental psychology. My current research projects focus on agricultural adaptation to water scarcity and the mechanisms underlying individual pro-environmental behavior.


UNF Outstanding Undergraduate Teaching Award (2016-17)


International Association of Applied Psychologists

Society for Personality and Social Psychology

Grants and Contracts Awarded


2013-2016. National Science Foundation. Rebound vs. Gateway Effects of Pro-Environmental Behavior. Co-PI with A. Carrico (PI), E. Weber, M. Vandenbergh & M. Gerrard. $445,141($198,960 UNF subaward).

2012-2017. National Science Foundation. Climate, Drought, and Agricultural Adaptations: An Investigation of Vulnerabilities and Responses to Water Stress Among Paddy Farmers in Sri Lanka. Co-PI with G. Hornberger (PI), A.R. Carico, J. Fraser & J. Gilligan. $3.7M ($394, 185 UNF subaward).



2017. UNF College of Arts and Sciences Dean’s Small Grant. Would you carpool if your friend(s) did? PI $1000.

2015. UNF Academic Affairs Faculty Development Teaching Grant. Conservation Psychology: A research-based examination of psychology solutions to environmental problems. PI. $8,300.

2015. UNF Environmental Center Seed Grant. Should we ‘Go Green!’ or ‘Police Pollution: Using regulatory fit theory to craft effective pro-environmental messages. Co-PI with C. Phills (PI) & P. Fugelstad. $6,000.

2012. UNF Environmental Center Seed Grant. Spillover of Pro-environmental Behavior. PI. $1,500.

Publications & Presentations

Truelove, H. B., Schultz, P. W., & Gillis, A. J. ^ (in press). Using social psychology to protect the environment. Invited chapter. In K. O’Doherty & D. Hodgetts (Eds.), The SAGE Handbook of Applied Social Psychology, forthcoming. 


Truelove, H. B., & Gillis, A.J.^ (2018). Perception of pro-environmental behaviors. Global Environmental Change, 49, 175-185.


Carrico, A. R., Raimi, K. T., Truelove, H. B., & Eby, B.^ (2018). Putting your money where your mouth is: An experimental test of pro-environmental spillover from reducing meat consumption to monetary donations. Environment and Behavior, forthcoming.


Nicholson, J., & Truelove, H. B., Barton, J.M.^, & Moulder, R.^ (2016). Measuring college students’ community service attitudes validly and efficiently: Development of a short version of the Community Service Attitudes Scale. Journal of Community Engagement and Higher Education, 8, 18-28.


Truelove, H. B., Yeung, K. L., Carrico, A. R., Gillis, A.J., & Raimi, K. T. (2016). From plastic bottle recycling to policy support: An experimental test of pro-environmental behavior spillover. Journal of Environmental Psychology, 46, 55-66.


Truelove, H.B., Carrico, A. R., & Thabrew, L. (2015). A socio-psychological model for analyzing climate change adaptation: A case study of Sri Lankan paddy farmers. Global Environmental Change, 31, 85-97.

Truelove, H. B.*, Carrico, A. R.*, Weber, E., Raimi, K.,T. & Vandenbergh, M. P. (2014). Positive and negative spillover of pro-environmental behavior: An integrative review and theoretical framework. Global Environmental Change, 29, 127-138.
*shared first authorship

Carrico, A. R., Truelove, H. B., Vandenbergh, M. P., & Dana, D. (2014). Does learning about climate change adaptation change support for mitigation? Journal of Environmental Psychology, 41, 19-29. 

Truelove, H. B., Greenberg, M. R., & Powers, C. W. (2014). Are implicit associations with nuclear energy related to policy support? Evidence from the Brief Implicit Association Test. Environment and Behavior, 46, 898-923.

Truelove, H. B, & Greenberg, M. R. (2013). Who has become more open to nuclear power because of climate change? Climatic Change, 116, 389-409.

Truelove, H. B. (2012). Energy source perceptions and policy support: Image associations, emotional evaluations, and cognitive beliefs. Energy Policy, 45, 478-489.

Truelove, H. B., & Parks, C. D. (2012). Perceptions of behaviors that cause and mitigate global warming and intention to perform these behaviors. Journal of Environmental Psychology, 32(3), 246-259.

Greenberg, M. R., Popper, F. J., & Truelove, H. B. (2012). Are LULUs still enduringly objectionable? Journal of Environmental Planning and Management, 55, 713-731.

Truelove, H. B., & Greenberg, M. (2011). Preferences for government investment in energy programs: Support for new energy production vs. energy conservation. Environmental Practice, 13, 184-197.

Greenberg, M., & Truelove, H. B. (2011). Energy choices and risk beliefs: Is it just global warming and fear of a nuclear power plant accident? Risk Analysis, 31, 819-831.

Joireman, J., Truelove, H. B., & Duell, B. (2010). Effect of outdoor temperature, heat primes, and anchoring on belief in global warming. Journal of Environmental Psychology, 30, 358-367.

Greenberg, M., & Truelove, H. (2010). Right answers and right-wrong answers: Sources of information influencing knowledge of nuclear-related information. Socio-Economic Planning Sciences, 44, 130-140.

Truelove, H. B., & Joireman, J. (2009). Understanding the relationship between Christian orthodoxy and environmentalism: The mediating role of perceived environmental consequences. Environment and Behavior, 41, 806-820.

Joireman, J., Posey, D., Truelove, H. B., & Parks, C. (2009). The environmentalist who cried drought: Reactions to repeated warnings about depleting resources under conditions of uncertainty. Journal of Environmental Psychology, 29, 181-192.

Contact Information

Building 51, Room 3213

(904) 620-1643