John M Archer


Brooks College of Health Administration • Brooks College of Health

Areas of Expertise

John Archer is a results-oriented professional with a broad managed care background and an excellent grasp of marketing and planning concepts. He advocates strong leadership, interpersonal and communication skills, with effective interaction with all levels of management. Mr. Archer encourages students the ability to develop professional associates in a team environment.


Mr. Archer's creative problem solving skills has allowed him to develop proficiency in developing and implementing business plans. His strong qualitative and quantitative analytical and technical abilities along  with his experience in leadership, has emphasized profitable business development with complimentary financial scenario modeling. 


Master of Business Administration (MBA) - 2004

University of North Florida


Certified Product Manager, University of Wisconsin - 2004

Madison, School of Business

Master of Health Administration (MHA) - 2000

University of North Florida

Bachelor of Science Degree in Health Science (BSH) - 1996

University of North Florida


March 2008 - Present

Blue Cross and Blue Shield of Florida

Director of Government and Consumer Markets

• Plays a leadership role in the development and execution of multiple Retail Health initiatives
• Led the creation and implementation of the Member Health Statement
• Led the development and implementation of Care Comparison (A Transparency Shopping Tool)
• Leads a cross functional analytic team focused on supplying management insight to optimize decision making
• Leads the medical cost management effort for Product Development/Management and Retail Health
• Leads Operational Performance Team – Analytics (Sales, Financial, Cost/Use) and oversees $100 Million Budget for the Division



January 2010 to Present

Adjunct Professor of Health Administration

University of North Florida
• Teach Consumer Issues in Health Care



October 2005 -  April 2008

Product Performance

Market Pricing and Consumer Directed Product Leader
• Responsible for vision and day-to-day management of CDH Programs (HSA, HRA and FSA).
• This included vendor management, sales integration and contract negotiations
• Provided Sales support, communications, and training to the organization to ensure understanding of how BCBSF health products are priced and aligned to key business plan initiatives with the Sales organization and company leadership
• With proven leadership and supervisory experience, supervised a team of four professionals responsible for functional Product Management activities



January 2004 - October 2005

Associate Product Manager and Product Manager (Two Roles with Promotion)
• Built, implemented and managed a process to correctly identify and track product specific performance including financials and benefit composition
• Accountable for segmenting, analyzing, communicating relevant market information to Product and Services Delivery Team while influencing profitable growth



March 2000- January 2004

Account Consultant and Sr. Account Consultant (Intern, two Roles w/ Promotion)
• Responsible for preparation and presentation of quantitative analysis related to BCBSF products including enrollment and financial forecasts



June 1999 to March 2000

Whitman Education Group

 Program Director - Health Information Management

(While completing Master’s of Health Administration)
• Network administrator for a twenty terminal LAN
• Educated students on Windows and DOS based health care related software applications



December 1997- June 1999

Baptist/St. Vincent's Health System

Grievance Supervisor, Mission:Health
(While completing Master’s of Health Administration)
• Senior Management communication liaison; ensuring compliance with NCQA and Florida Department of Insurance guidelines
• Facilitator of multi-disciplinary team created to review current grievances



January 1997- December 1997

Mental Health Center of Florida

Certified Mental Health Case Manager

• Monitored forty-five out-patient patients to ensure compliance with treatment protocols, medications, probation and assessed their ability to interact safely within the community



August 1996- January 1997

Fleet Landing Health Center

Atlantic Beach, FL


 • Studied S.N.F. accounting, third party payment and analyzed the market



February 1995- December 1996

CMS Therapies/RehabWorks

Riverwood S.N.F.

Jacksonville, FL

Admissions Coordinator/Rehabilitation Technician

(While pursuing undergraduate)
• Marketed facility to local nurses, physicians and hospitals with a 19% improvement in occupancy

ArcherContact Information