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Cheryl A Van Deusen

Professor | Strategic & International Management

Management | Coggin College of Business

Areas of Expertise

Organizational change, organizational learning and culture, business strategy and international management.  Human Resource management along with compensation are also areas of assistance.  


1997 Ph.D. - University of South Carolina, Strategic Management (Minor: International Business)

1989 MBA - Appalachian State University. Emphasis in Human Resources

1988 - Eurocentres Language School, Madrid, Spain - Certificate 

1979 BS - Virginia Polytechnic Institute & State University. Animal Science/Biology


Cheryl Van Deusen is a professor of strategic and international management at the COGGIN College of Business, University of North Florida. She earned her Ph.D. in strategic management and international business from the University of South Carolina, a MBA from Appalachian State University with an emphasis in Human Resources and her B.S. from Virginia Tech. Her primary teaching areas include business strategy and international management but she also teaches human resource management classes such as employee benefits planning, compensation, and international HR. Current research streams include cross-cultural management issues, national and organizational culture and organizational learning. Cheryl joined the COGGIN College of Business in 1998.

Prior to earning a Ph.D., she worked in the hospitality industry for almost ten years working her way up to become a resort General Manager. She was the corporate quality assurance director for a publicly traded company operating resorts in 11 states and the U.S. Virgin Islands. With over 4,000 employees, she was responsible for implementing a corporate wide quality assurance and training program, developing job descriptions, specifications and performance appraisal systems. The ultimate deliverable was to develop an affordable, competitive compensation system.

Most of Cheryl’s consulting activities have been with senior level managers implementing organizational change. To date, she has consulted both domestically and internationally in seven countries, primarily in the South Pacific region. A group of academicians established a non-profit foundation where they work with the CEOs and COOs of major organizations trying to improve their overall effectiveness to encompass organizational change efforts in governmental and private organizations. Firms facing downsizing, privatization, out sourcing and small business start-ups in both union and non-unionized environments are typical examples. 


Academy of International Business, Southeast USA – Fellow 2014

UNF Outstanding Undergraduate Teaching Award – Coggin College Finalist 2011-2012, 2014-2015
Beta Gamma Sigma Outstanding Service Award - 2012
UNF Coggin College E-Learning Course Development, Course Release, Spring 2009
UNF Research Release Award – Spring, 2007
UNF Outstanding Undergraduate Teaching Award Coggin College Finalist 2006-2007
Recipient of UNF Out-of-Cycle Faculty Merit Award 2002, 2000
Recipient of CCB Research Excellence Awards 2001, 1999



Academy of International Business, USA Southeast; Academy of Management; Society for Human Resource Management;

Grants and Contracts Awarded

National Paper Trade Alliance – PAPER Foundation Funded Research 2015-2016
Target Educational Grants – Student Case Studies - 2012-2016
National Paper Trade Alliance – PAPER FOUNDATION Funded Research 2009 – 2011
National Paper Trade Alliance – Funded Research – 2005-2006
UNF Sponsored Research Grant – Rayonier University – 2004
UNF Sponsored Research Grant – Landstar Systems, Inc. 2003-2005 – Compensation Study
UNF Sponsored Research Grant – The Haskell Company –2003 – Employee Attitude Survey
US Department of Education Grant. MERCOSUR and Northeast Florida: A Proposal to Enhance the
Academic and Business Communities’ Understanding of Latin America. $171,000 Grant with Project Co-Directors Tom Leonard, Jeff Steagall, and Steve Paulson. 2001-2003
Recipient of UNF Summer Scholarship Grant Award 2002 (declined in order teach two courses)
Recipient of UNF Undergraduate Research Grant 2001
Recipient of UNF Summer Scholarship Grant Award 2001 (declined in order teach two courses)
Recipient of a CCB Competitive KIP grant, Summer, 1999
Recipient of faculty mini-grants 2001, 2000, 1999
Recipient – Competitive Faculty Development Fund, HPU 1997
Recipient - 1995 Vice President’s Competitive Fund for Development Award, ERAU
St John, U.S. Virgin Islands - Private Industry Council Funding for a hospitality-training project
with over 90% successful long term placement
American Society of Travel Agents Scholarship Recipient for work on Artificial Intelligence in the
Hospitality Industry

Publications & Presentations

Zhang, P., C. Van Deusen, and P. Fadil (2013). “A Model of Control Parity and Strategic Stakes.” The Journal of International Business Disciplines, 8(1):  52-71. 

Van Deusen, C., Williamson, S., Frohlich, C., & Templeton, M., (2013). “Paper industry performance:
The effect of acquisition motives on firm outcomes.” International Journal of Strategic Management. 13
(1) 49-56 ISSN:  1555-2411

Ralston, David, Carolyn P. Egri, Emmanuelle Reynaud, Narasimhan Srinivasan, Olivier Furrer, David Brock, Ruth Alas, Florian Wangenheim, Fidel León Darder, Kamel Mellahi, Charlotte Karam, Christine Kuo, Vojko Potocan, Audra I. Mockaitis, Erna Szabo, Jaime Ruiz Gutiérrez, Andre Pekerti, Arif Butt,
Ian Palmer, Irina Naoumova, Tomasz Lenartowicz, Arunas Starkus, Vu Thanh Hung, Tevfik Dalgic,
Mario Molteni, María Teresa de la Garza Carranza, Isabelle Maignan, Francisco B. Castro, Yong-lin Moon, Jane Terpstra-Tong, Marina Dabic, Yongjuan Li, Wade Danis, Maria Kangasniemi, Mahfooz Ansari, Liesl Riddle, Laurie Milton, Philip Hallinger, Detelin Elenkov, Ilya Girson, Modesta Gelbuda, Prem Ramburuth, Tania Casado, Ana Maria Rossi, Malika Richards, Cheryl Van Deusen, Ping-Ping Fu, Paulina Man Kei Wan, Moureen Tang, Chay-Hoon Lee, Ho-Beng Chia, Yongquin Fan, Alan Wallace.  2012.  A 21st Century Assessment of Values across the Global Workforce, Journal of Business Ethics.  104(1):  1-31. 

Van Deusen, Cheryl and Shaun Brophy. 2011.  AIB regional associations:  A review of best practices and future possibilities.  Academy of International Business Insights. 

Zhang, Ping Ying and Cheryl Van Deusen.  2010.  French Danone and Chinese Wahaha:  Yet another example of an unsuccessful international joint venture.  International Business:  Research, Teaching & Practice. 4(1):  82 –100. 

Ralston, David, C. H. Lee, Pamela Perrewee, Cheryl Van Deusen, G. Volmer, I. Maignan, M. Tang, P. Wan and A. M. Rossi.  A multi-national examination of psychological resources on stressor-strain relationships: A conservation of resources theory perspective.  2009.  in the Journal of International Business Studies, 1-19. 

Van Deusen, Cheryl A. Fiji Pine Limited:  A case study of long-term privatization and stakeholder
conflict.  Online Journal of International Case Analysis. 2008. 1(1).  

Vaghefi, M. Reza, Van Deusen, Cheryl and Woods, Louis B.  2007.  Motor Drive - Business Strategy Review, 18:3 (28-32). 

Van Deusen, Cheryl A., Steven A. Williamson, and Alexa Perryman.  Limited Outlet Distribution: Selective and Exclusive Channel Distribution of the United States Based National Paper Trade Alliance Firms.  International Review of Retail, Distribution, and Consumer Research.    2007.  17(4): 341-352. 

Williamson, Steven A., Carolyn B. Mueller, Cheryl A. Van Deusen and Alexa Perryman.  National Religious Consciousness: A Multi-faceted Influence on Entrepreneurial Behavior, Journal of International Business:  Teaching, Research and Practice.  2007.  1(1):  53-75.   

Van Deusen, Cheryl A. and Carolyn B. Mueller.  The Effects Of National Culture And Gender on Country Entrepreneurial Activity, Business Education Forum, official publication of the National Business Education Association. 2007, 61 (3), 48-50. 

Van Deusen, Cheryl, Gordon Jones, Carolyn B. Mueller, David A.  Ricks, Bodo B. Schlegelmilch.  Information and Communication Technology in the International Business Classroom:  Comparing Faculty and Student Perspectives, published in the Journal of Teaching International Business. 2004. 15 (4):  5-21.

Van Deusen, Cheryl A. and Carolyn B. Mueller.  A Theoretical Review of the Effects of National Culture and Gender Differences in Entrepreneurial Ventures.  Business Education Forum, official publication of the National Business Education Association. 2004, 58 (3):  41-43.

Mueller, Carolyn B., Craig Julian, Renee Wachter and Cheryl Van Deusen. Top Management
Teams of IJVs in Thailand: The Effects of Heterogeneity on Group Processes and Goal Attainment,
Journal of International Business and Entrepreneurship Development, 2003.  1(1):  104-117.  

Fane, Gary R., Woods, M. Reza Vaghefi, Cheryl Van Deusen, and Louis A Woods  – Competitive Advantage the Toyota Way.  Business Strategy Review, Winter 2003:  14(4):  51-60. 

Hofstede, G., Cheryl A. Van Deusen, Carolyn B. Mueller and Thomas A. Charles.  What Goals Do Business Leaders Pursue?  A Study in 15 Countries. Journal of International Business Studies. 2002. 33(4):  785-803. 

Perrewe, Pam, David A. Ralston, Wayne Hochwarter, Mina Wessman, Ana Maria Rossi, Guenther Vollmer, Alan Wallace, MoureenTang/Paulina Wan, Isabelle Maignan, Cheryl A. Van Deusen, and Stephanie Castro.  2002.  Are Work Stress Relationships Universal?  A Nine-Region Examination of Role Stressors, General Self-Efficacy and Burnout, Journal of International Management, Volume 8(2):  163-187.

Mueller, Carolyn B., Gordon Jones, David A. Ricks, Bodo B. Schlegelmilch, and Cheryl A. Van Deusen. 2001. Information and Communication Technology in the Classroom:  An Empirical Study with an International Perspective, Journal of Teaching International Business, Volume 12, (3): 21-42.  (Should have been first author, Letter from co-author to indicate the error.) 

Van Deusen, Cheryl A., Carolyn B. Mueller, Gordon Jones, W. Gerald Glover, and Harris Friedman.  2002.
A cross cultural comparison of problem solving beliefs and behaviors: helping managers understand country
differences.  International Journal of Management and Decision-Making, 3(1): 52-66.

Mueller, Carolyn B., Cheryl Van Deusen, and W. Gerald Glover. 2000.  Internet International:  A Simulation Exercise for Understanding Technological Innovation and Customer Service in a rapidly growing Internet Server Company.  In D. Page & L,.T. Snyder (editors), Developments in Business Simulation and Experiential Learning, 27:1-2. 

Van Deusen, Cheryl A. and Carolyn B. Mueller, 1999.  Learning in Acquisitions:  Understanding the
Relationship between Exploration, Exploitation and Performance, The Learning Organization, Volume 6,
(3-4):  186-193.

Mueller, Carolyn B., Cheryl Van Deusen and Jeff Hornsby. 1998.  Successful Downsizing:  The Case of the Boeing Reemployment Program, Journal of Leadership Studies. Volume 5(3):  152-162.  

Chrisman, James, Cheryl Van Deusen and Sam Anyomi.  1992.  Population Growth and Regional Economy: An Empirical Analysis of Business Formation and Job Generation in the Retail Sector, Entrepreneurship and Regional Development, (4):  339-355. 


Van Deusen, Cheryl and Steven A. Williamson.  2008.  Service Quality Among Supply-Chain Partners Does Your Company Fall into the Service Gap?, Paper and Packaging:  The Official Publication of the National Paper Trade Alliance.  January/February. 

Is Exclusivity a Good Thing?  2006.  Paper and Packaging:  The Official Publication of the National Paper Trade Alliance.  November/December. 


Van Deusen, Cheryl A., Williamson, Steven and Babson, Hall. 2007. Business Policy and Strategy: The Art of Competition, Seventh Edition. CRC Press (Taylor & Francis), Boca Raton, FL.

Test Bank and Power Point Slides – Teaching Support Materials. 2008. Business Policy and Strategy: The Art of Competition, Seventh Edition. CRC Press (Taylor & Francis), Boca Raton, FL.

Student Support Materials for The Swift Shoe Company, 5th edition, 3rd printing. Published in a separate workbook by Dr. Craig Harms, 2005.


Julian, C.C., Mueller, C.B., Wachter, R. and Van Deusen, C. 2004. Top Management Teams of International Joint Ventures, in C.C. Julian (ed.) International Joint Venture Performance in South East Asia, Manchester, U.K.: Edward Elgar, pp 203-227.

Global Business published in Business to the Point. Lou Alabassi, Editor. 2004. Kendall Hunt Publishing Company, Dubuque, Iowa, pp 25-32.

Current Issues in Strategic Management published in Business Policy and Strategy: An Action Guide. Chapter five in the sixth edition of Murdick, Moor, Babson, and Tomlinson, 2000. CRC Press, LLC. Boca Raton, FL, pp: 63-72. 


Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. By Geert Hofstede, Sage Publications 2001. Reviewed for Business and Society, 41(1): 126-129.

Caring Capitalism: a New Middle-Class Base for the Welfare State by Ronald M. Glassman, 2000. Reviewed for Knowledge, Technology and Policy. 2002 


Van Deusen, Cheryl. Fiji. published in the Encyclopedia of the Developing World. 2005.


Over 70 academic and industry presentations

Van Deusen
Contact Information

Building 42, Room 3145

(904) 620-1348

Office Hours

cell 386.566.4820