Donald R Rhoads


Marketing & Logistics • Coggin College of Business

Areas of Expertise

Sales and Sales Management


MBA - Finance, University of West Florida, 1976

BA - Finance, California State University, Fullerton, 1970


Don Rhoads was born and raised in Southern California, he graduatrd with a BA degree in Finance from California State University, Fullerton.  After graduation, Don entered the Navy's Aviation Officer Candidate Program, becoming an officer and earning his aviation wings as a Naval Flight Officer.  He retired as a Naval Reserve Captain in the Naval Reserve Intelligence Program.  While in the Navy, he graduated from the University of West Florida's MBA program.  He began his career in the business world as a sales and marketing representative with IBM.  He moved to Eastman Kodak Company's Office Products Division as a Sales Representative and advanced to marketing positions at the World Headquarters and as Sales Manager in Florida. Don's next career move was as National Sales Manager for Cybernetics & Systems Inc. a lender servicing company in the student loan industry. Don stayed in the student loan industry and became a minority owner of Edamerica, Inc. helping it to grow to the fifth largest originator of student loans in the nation.  After the federal government federalized the entire student loan industry in 2010, he started his own successful logistics company helping customers across the country with their shipping needs.  He and his wife Robyn  have lived in Ponte Vedra Beach for over thirty years, raising their four daughters at the beach.  Don enjoys spending time with his thirteen grandchildren, traveling with Robyn, reading and studying about the American Revolution, spending time at the family farm in Georgia and taking the grandkids to the beach.  He is a Deacon at Redeemer Church in Ponte Vedra Beach.

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