Jon D Gerson


Brooks College of Health Administration • Brooks College of Health

Areas of Expertise




• Health Care Reform, PPACA, and its impact on the health care delivery


• HIPAA Administrative Simplification, Standard electronic transaction code sets, Privacy and security, HITECH audit and compliance


• Information Technology and the advancement of automation and self-service capabilities and provide business process improvement.

Adoption of Electronic Health Records and Electronic Medical Records
Adoption of eHealth capabilities and Health Information Exchanges

Community Health Information Networks


• Consumerism in Health Care
Empowering patients and consumers to value information and make informed decisions.


• Project Management, managing resources and managing work in Information Technology


• Measuring and Managing Quality in Health Care Quality Improvement process management


• Information Management and management of information used to create Business Intelligence and informed business decisions.

• Subject Matter Expert, Managed Care Industry

Product development, Marketing Insurance products to consumers
Creating and developing value in the Insurance Industry


• Long Term Care – Aging and Adult Studies


• Marketing practice and policy – exceeding our customer’s expectations


• Building high quality health care – product management by understanding our customer’s needs.


• Adoption and use of technical tools in the classroom. Blackboard as a teaching tool.

HIPAA Standards and ANSI Electronic Data Interchange (EDI)


1991 -  Masters of Health Science, Health Care Administration. 
University of North Florida, Jacksonville, Florida.


1984 -  Bachelor of Science, Psycho-Biology.
Albright College, Reading, Pennsylvania.


8/2014 to present

LogistiCare LLC, Florida

IT EDI Business/Systems Analyst supporting the organization and the delivery of non-emergency transportation around the country.

9/2009 to 2014

Incepture Consulting, Inc Jacksonville, Florida
Systems Analyst, EDI Analyst, Automated Enrollment at BCBSFL

6/2000 to 9/2009

Blue Cross Blue Shield of Florida Jacksonville, Florida
Systems Analyst, Business Analyst, Deployment Business Lead - Information Technology


10/1993 to present

Southern Illinois University at Carbondale Carbondale, Illinois
Visiting Professor, College of Applied Sciences and Arts, OCAP


10/1996 to present

University of North Florida Jacksonville, Florida
Visiting Adjunct Professor, College of Health, Department of Public Health


2/1998 to 6/2000

Heartland Health Care Center, HCR Manor Care Jacksonville, Florida
Director of Marketing and Admissions for a 120 bed sub-acute care and long term care facility.


1/1994 to 5/1999

Florida Community College of Jacksonville Jacksonville, Florida
Adjunct Faculty Instructor for the Health Information Management Program 


10/1989 to 2/1998

Vicar's Landing Health Center Ponte Vedra Beach, Florida
Social Services Coordinator, Admissions/Marketing Coordinator for a 60 bed Skilled Nursing Facility and C.C.R.C. 


1/1989 to 6/1990

University of North Florida Jacksonville, Florida
Graduate Teaching Assistant for the College of Health, Health Science Research


9/1984 to 12/1988

Mid-Bergen Community Mental Health Center Paramus, New Jersey
Mental Health Counselor for Transitional Group Residence Program






University of North Florida – College of Health

Grant development. Participated on grant writing team, development of a Center for Health Disparity Research.


Florida Community College of Jacksonville

Accreditation committee for Health Information Management program, 1994, and 1998.


University of North Florida, National Alumni Board of Directors

 Representing the College of Health. 1996 to 2003.


University of North Florida

Site supervisor for students who are completing their 360 hour community internship for their B.S. in health care administration and community health education, 1996-1998.


Southern Illinois University, Carbondale

Assisted in curriculum development for the College of Applied Sciences and Arts, Off-Campus Academic Program, Health Care Administration track - monitor, review and develop course curriculum and student outcomes studies for continued accreditation and compliance, Spring, 1998 and Spring, 2004


Southern Illinois University, Carbondale

Mentor for new instructors, responsible for mentoring new instructors who will be teaching the Finance, Law, and Marketing classes, 2002 – 2004.


University of North Florida

Team lead – wrote grant for College of Health, Center for Health Disparities. Grant was not funded. Summer, 2009.

Jacksonville Beach Athletic Association, Little League Baseball coach, 1990-1995

Fort Caroline Athletic Baseball Association, Director of Rookie Baseball League, 2001-2002

Fort Caroline Athletic Baseball Association, Association Treasurer, 2003-2005

Fort Caroline Athletic Baseball Association, League Director, 10-12 year olds, 2006

Holly Oaks Swim Club – Board of Directors, 2006

BCBSFL Intramural Softball, League Director – 2007 - 2009

GersonContact Information

(904) 620-2810

Office Hours