Please click on a faculty member's name for more information.
Professor and Chair
Ph.D., Mass Communication, University of Florida
M.S., Journalism, Columbia University
B.S., Political Science, James Madison University
Phone: (904) 620-3867
Office: Building 14D, Room 2035
Before joining the academic world, Parmelee was a reporter for Congressional Quarterly and Kiplinger's Personal Finance Magazine. His research area for more than a decade has been how technology impacts political communication. His political communication research also contributes to the field of mixed-methods research designs. His newest book, Politics and the Twitter Revolution (Lexington Books, 2012), explores how Twitter is influencing governing and campaigning. In addition, he is the author of Meet the Candidate Videos (Praeger, 2003). He has published his research articles in Political Communication, New Media & Society, Communication Studies, Communication Quarterly, Telematics and Informatics, Journal of Mixed Methods Research, Journal of Media Practice, Encyclopedia of Political Communication, Central European Journal of Communication, Atlantic Journal of Communication, and Florida Communication Journal.
Phone: (904) 620-3897
Office: Building 14D, Room 2039
Academic Advisor for Department of Communication Students
B.A., English, Florida State University
Office: Building 14D, Room 2042
Phone: (904) 620-3806
Office: Building 14D, Room 2037
Senior Broadcast Engineer Technician
Phone: (904) 620-3952
Office: Building 14D, Room 1001
Instructor: Graphic Design
M.F.A., Visual Communication, Indiana State University
B.F.A., Visual Communication, Indiana State University
Phone: (904) 620-3967
Office: Building 14D, Room 2004
Assistant Professor: Advertising
Ph.D., Mass Communications, University of Florida
M.A., University of Minnesota
B.S., Ewha Womans University
Phone: (904) 620-3808
Office: Building 14D, Room 2019
Junga Kim had worked as a market researcher in South Korea.
Her research interests include consumer behavior in information seeking and
giving, online advertising effectiveness, health communication, and
Associate Professor: Advertising
Ph.D., Advertising, University of Tennessee, Knoxville
M.B.A, Marketing, University of Tennessee, Chattanooga
B.B.A., Finance, University of Mississippi
Phone: (904) 620-3805
Dr. McMahan's teaching philosophy is to provide enriching learning opportunities that motivate and challenge students to develop marketable skills, such as critical thinking and analysis, along with team building capabilities, in order to better prepare students to succeed in today's dynamic business environment. Critical analysis, problem solving and group decision-making capabilities are developed through application-oriented assignments and group projects designed to simulate real world industry environments.
Her research agenda is focused on international marketing and advertising, marketing online, and interactivity in e-commerce. Specifically, her efforts have focused on marketing innovation and cultural intelligence in a multi-cultural context; gender portrayals and interactivity in Internet advertising; cross cultural marketing and advertising through analysis of Chinese, Korean and Spanish advertisements; and interactivity through exploration of e-commerce sites.
Assistant Professor: Strategic Communication
Ph.D., Advertising and Public Relations, University of Tennessee
M.S., University of Florida
B.S., Ajou University
Phone: (904) 620-3935
Office: Building 14D, Room 2032
Jae Hee Park had worked at the T.S. Corporation in South Korea as a consumer marketer before entering the academic discipline. He developed visual and technical models to attract target consumers, contributed to sales promotions, and explored strategies to increase new brand recognition. His research interests are online brand communities, online consumer behaviors, inter-cultural studies, and online health communication. He has published research articles in Journal of Promotion Management, Public Relations Review, Journal of International Consumer Marketing, Online Journal of Communication and Media Technologies, and The Korean Journal of Advertising and Public Relations.
Assistant Professor: Communication Studies
Ph.D., University of Florida
M.A., University of North Carolina at Greensboro
B.S., James Madison University
Office: Building 14D room 2034
Christa Arnold’s current research interests fall into the health and medical communication field as well as sub areas such as listening, deception detection, and conflict management. Her most recent area of research interest involves enhancing the physician-patient relationship, particularly during the medical interview phases. She has training and experience in both qualitative and quantitative methodology with an equal amount of experience in both areas. The focus of her research is in the area of physician-patient communication and she is currently working on two funded grant projects focusing on the physician-patient relationship. Her research is applied in nature and involves hands-on training for the patients and physicians to enhance medical consultations. Arnold’s most recent research focuses not only on the physician’s need for advanced medical communication training, but also communication skills training for patients in the medical consultation. Two of her recent medical communication papers were published in the journals Health Education and Behavior, and Patient Education and Counseling. The research currently in progress is to construct advanced medical communication skills workshops in clinical settings for both physicians and patients, along with a quantitative measurement for satisfaction and other health outcomes involving the medical consultation. Other journals and books publishing Dr. Arnold’s research include: Medical Encounter, Health Communication, Journal of Mass Communication and Journalism, Listening Education, International Listening Journal, Journal of Business Communication, Speaker and Gavel, The Carolina's Speech Communication Annual, Florida Communication Journal, and book chapters in Living and Dying with Parkinson’s Disease and the book Facework.
Senior Instructor: Communication Studies
Ed.D., Educational Leadership, University of North Florida
M.A., Speech Communication, Oklahoma State University
B.A., Journalism, Indiana University
B.S., Theology, The Way College of Biblical Research, Rome City, Indiana
Phone: (904) 620-3823
Office: Building 14D, Room 2021
Dr. Holland has taught public speaking classes for over 25 years at public colleges and universities in Indiana, Oklahoma, and Florida. She has taught Communication Studies classes at UNF since 2001. Her research interests include service learning, instructional design, and communicating leadership. She is the institutional representative for the Florida Office of Women in Higher Education (FLOWHE).
Instructor: Communication Studies
M.A., Speech Communication, California State University, Northridge
B.S., Speech, University of Wisconsin--LaCrosse
Phone: (904) 620-3822
Office: Building 14D, Room 2022
Sam Mathies began his study of communication as an undergraduate student where he was on the speech and debate team. He qualified for national competitions and received many awards. He continued his education and has taught in the communication field and coached speech and debate for over 20 years. He enjoys teaching and getting to know his students. When he is not working, Sam enjoys running, gardening and playing keyboard in a band. He teaches courses in Public Speaking, Group and Team Effectiveness, Interpersonal Conflict, and Relational Communication.
Visiting Instructor: Communication Studies
M.A., Communication, Regis University, Denver, CO
B.A., Speech Communication, The Master's College, Newhall, CA
Phone: (904) 620-3810
Office: Building 14D, Room 2020
Traci Mathies has been teaching since 1991. She went into the teaching field because of the students. She has taught in higher education, worked in corporate training, and has been speech consultant to professionals. At UNF she teaches Fundamentals of Public Speaking, Public Speaking for Professionals and Interpersonal Communication. Outside of the university setting, she is the mother to four children, she speaks at spiritual-life conferences, and she enjoys volunteering in the community.
M.A., Speech Communication, University of Northern Colorado
B.A., Journalism and Mass Communication, University of Northern Colorado
Phone: (904) 620-3572
Office: Building 14D, Room 2036
M.A., Speech Communication, Certificate in Women's Studies, Colorado State University
Moderator Certificate from the Center for Public Deliberation
Phone: (904) 620-3883
Office: Building 14D, Room 2018
Allison (Alli) Searle got into teaching by accident but has never looked back and loves working with students and the community. She has taught in higher education, worked in the corporate sector in various roles, and loves to use her skills with non-profit organizations in the community. Alli came to UNF in 2007 and teaches Public Speaking, Public Speaking for Professionals, and Communication & Popular Culture. Outside of the classroom, she volunteers with Animal Care & Protective Services, First Coast No More Homeless Pets, is a foster mom for the local animal shelters, blogs for FOJA (Friends of Jacksonville Animals) and serves as an Honor Row Volunteer Coordinator at the Jaguar games.
Associate Professor: Multimedia Journalism
Ph.D., Communication, University of Southern Mississippi
M.A., Mass Communication, University of West Florida
B.A., Journalism, Eastern New Mexico University
Phone: (904) 620-3871
Location: Building 14D
Dr. Beasley is a former award-winning daily newspaper reporter who teaches primarily in the journalism track. Her research interests include the media's portrayal of women, journalism history, and media ethics. Her research has been published in the Newspaper Research Journal, Mass Communication and Society, Journal of Radio Studies, ASJMC's Insights, the Southwestern Mass Communication Journal, and the Florida Communication Journal. She has authored several book chapters and was named Outstanding Undergraduate Teacher of the year at UNF in 2004. She's co-editor of a book on the ethical relationship between social media and truth, titled Social Media and the Value of Truth.
Professor: Multimedia Journalism
Ph.D., Communication, University of Tennessee
M.A., English Literature, California State University, Long Beach
B.A., English, California State University, Long Beach
Phone: (904) 620-3873
Office: Building 14D, Room 2033
Bohle has written two books, From News to Newsprint and Publication Design for Editors, and more than 150 articles for a variety of publications, and his writing has been cited more than 100 times by authors on four continents. He is one of the few academics to be on the visiting faculty at The Poynter Institute, and he was a regular speaker at the prestigious American Press Institute outside Washington, D.C., Poynter, Inland Press Association, Southern Newspaper Publishers Association and state-wide press associations in California, Texas, Virginia, and New York, among others. He has consulted with newspapers in Wyoming, Idaho, Virginia, New York, and Georgia, among others.
His first web site and the first newspaper design web site in the country was on the web in 1994, and he was invited to speak on web design at the fifth WWW conference in Paris in 1995. He was listed in Who's Who in America from 1998 to 2012. His honors include being awarded one of the first National Teaching Awards in newspaper design from the American Society of Newspapers Editors and Poynter, a Freedom Forum Professor's Publishing grant, and a fellowship to a Rhode Island School of Design information graphics week-long seminar taught by Nigel Holmes. He was a recipient of a Gannett graduate scholarship, one of two in the U.S., and his dissertation was nominated for a national award. He has been nominated for numerous teaching awards by his students, including a Distinguished Professor nomination at UNF. Currently he is working on an article about the Anglo-American author Christopher Isherwood and a new web site. A short film he narrated was accepted into the Ft. Lauderdale International Film Festival in 2013.
Assistant Professor: Multimedia Journalism
Ph.D., University of North Carolina at Chapel Hill
M.A.T., Jacksonville University
B.S., Broadcast Journalism, Syracuse University
Phone: (904) 620-2256
Office: Building 14D, Room 2013
Dr. Casella’s practical background is television and radio news. He leads courses that address both the practical and the theoretical aspects of communication including writing for the electronic media, announcing and performance, American media history, and advanced multimedia storytelling. He also offer the seminar “Issues in 21st Century Journalism,” which gives students the opportunity to study in depth the revolutionary changes in the media and communication industries. His research examines the nature of “news,” including “Breaking or Broken News,” published in Journalism Practice, and the chapter “Live, Late Breaking and Broken: TV News and the Challenge of Live Reporting in America,” in the book The Rise of 24-Hour News Television-Global Perspectives.
M.A., Mass Communication, University of Florida
B.S., Telecommunications, Ohio University
Phone: (904) 620-3821
Office: Building 14D, Room 2010
Dr. Deeley's teaching interests include broadcast journalism, sports broadcasting, media ethics, broadcast history and telecommunications regulation. His research interest is telecommunications regulation with an emphasis on the FCC's relationship with broadcasters, cable operators and satellite providers.
Instructor: Multimedia Production
Phone: (904) 620-5757
Office: Building 14D, Room 2027
Instructor: Multimedia Journalism
Ph.D, Mass Communication, University of Florida
M.S., Anthropology, University of Florida
Post-Baccalaureate Study: Journalism, The Ohio State University
B.S., Botany, The Ohio State University
Phone: (904) 620-3865
Office: Building 14D, Room 2007
Dr. Horvath-Neimeyer is a veteran daily newspaper reporter and editor. Her interests include issues of diversity in news, international media and cross-cultural communication.
Instructor: Multimedia Journalism
M.A., English, University of North Florida
B.S., Communication, Arizona State University
Phone: (904) 620-3951
Office: Building 14D, Room 202
Marcia Ladendorff came to the University of North Florida in 1993 after a successful career in television journalism. Over the span of 22 years, she was an editor, a reporter, a producer and an anchor for television stations all across the United States. She was one of the original anchors for CNN and retired from WTLV (now First Coast News) after seven years anchoring the prime time newscasts and producing long-form television. At UNF, professor Ladendorff has taught a wide variety of courses dealing with media, literature and culture. She has guided students on study abroad experiences to nearly a dozen countries including six South and Central American countries, China, Ireland and Ghana. Currently, she has the privilege of working with every student majoring in the Department of Communication through her Media Literacy and Advanced Writing for the Media courses.
Associate Professor: Multimedia Journalism
Ph.D., Mass Communications, The Pennsylvania State University
M.A., Communication, Georgia State University
B.S., Journalism and Mass Communication, Sungkyunkwan University, Seoul, Korea
Phone: (904) 620-3860
Office: Building 14D, Room 2005
Dr. Nam's main research program delves into the relationship between the media, technology, and society from a critical and cultural studies perspective. Within that broad framework, his research has dealt with such diverse issues as media economics and diversity, international communication and globalization, East Asian media, and critical media literacy. He has published his research in academic journals including Internet and Higher Education; Media, Culture & Society; Javnost; and Asian Perspective, among others. He has also published numerous book chapters, reviews, and encyclopedia entries. Since he joined the UNF faculty in 2005, his research has been honored twice with a Top Three Faculty Paper Award from AEJMC (Association for Education in Journalism and Mass Communication) Media Management and Economics Division in 2006 and the James E. Murphy Top Faculty Paper award from AEJMC Cultural and Critical Studies Division in 2010. Prior to coming to the U.S., he worked with GTV, a Korean cable channel, for about four years as a producer/program director.
Ph.D., Communication, University of Utah
M.A., Wichita State University
B.A., University of Hawaii-Manoa
Phone: (904) 620-3819; cell (815) 762-0778
Office: Building 14D, Room 2017
Before joining academia, Thornton was a reporter for the Wichita Eagle, Maui News, Hawaii Observer, West Hawaii Today and Sun Press. His research area for the past 17 years has been the history of letters to the editor. He has published 15 articles on the subject and presented 35 conference papers. His most recent article is "The 'Dangerous' Chicago Defender: A study of the newspaper’s editorials and letters to the editor in 1968," set to be published in Journalism History in April 2014. He has published research articles in several journals, including American Journalism, Journalism History, the Newspaper Research Journal, and the Journal of Mass Media Ethics. He holds a black belt in go-jyu-ru and studies tai-chi.
Senior Instructor: Public Relations
M.S., Journalism, West Virginia University
B.S., Social Work, West Virginia University
Accredited Public Relations (APR) Certified Public Relations Counselor (CPRC)
Phone: (904) 620-3866
Office: Building 14D, Room 2009
Doggett has more than 20 years of practical experience in the public relations field. She began her career as the community relations director for the American Lung Association of Florida in Jacksonville. Over the course of her time with the Lung Association, she served as director of financial development and public relations and later advanced to state director of communications. Upon leaving the Lung Association, Doggett became communications associate for Southside Baptist Church and began to freelance as a public relations consultant. She is accredited in public relations through the Public Relations Society of America, and she has served as president for both the Public Relations Society of America, North Florida chapter, and the Florida Public Relations Association, Jacksonville chapter. Doggett is also active on the university level having received a community scholar appointment through the Center for Community-Based Learning and currently serves as the faculty advisor for the UNF chapter of the Public Relations Student Society of America.
Assistant professor: Public Relations
Ph.D., Mass Communications, University of Florida
M.A., Communications, University of Minnesota
B.S., Communications, Seoul National University
Phone: (904) 620-3803
Office: Building 14D, Room 2038
Dr. Lee's research program focuses on the effectiveness of new communication technologies as strategic communications tools such as public relations and advertising. In addition, he has conducted research on source effects and branding equity. He has published his research in Journal of Marketing Communication, International Journal of Internet Marketing and Advertising, Journal of Advertising and Promotion Research, Journal of Medical Marketing, and Proceedings of the American Academy of Advertising. Before coming back to academia, Dr. Lee worked as a market researcher with a specialization in consumer electronics products.
Dr. Lee teaches Principles of Public Relations, Mass Communication Research, and Understanding Emerging Media. Some of his teaching materials and up-to-date information on emerging media are available on his class blog, chunsiklee.com, the Facebook group, Understanding Emerging Media and the Facebook page, CS Interactive Media.
Associate Professor: Public
Journalism and Mass Communication, University of Florida
Communication, University of Tennessee, Knoxville
Journalism, University of Tennessee, Knoxville
Building 14D, Room 2011
Assistant Professor: Public Relations
Mass Communications and Public Affairs, Louisiana State University
Journalism, Ohio University
Zoology (Hons.) Delhi University
Building 14D, Room 2008
Varma’s research focuses on crisis communications and strategic decision-making
processes during a crisis. She has published her research in Public Relations Research, First Amendment Studies, and
has taught Principles of Public Relations, PR Strategies, PR campaigns and PR
Department of Communication
University of North Florida
1 UNF Drive, Building 14 Rm 2002
Jacksonville, FL 32224
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