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Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

Antoine de Saint-Exupery


We are what we repeatedly do. Excellence, then, is not an act, but a habit.

Aristotle


The mission of education is self-knowledge, the understanding of one's place in society and the universe. It is not to create a labor supply for industry. 

David Noble


Irony is for sophomores and the tragic view of life is only for adolescents. How precious it is that we live at all! And work is what we do with our lives. Until the end, there is always something productive we can do. 

The daily test for every one of us is: 
 

Did we do what we chose to do as well as we could?


Competence is the ethical content of work. The ethical person is conscientious--you do whatever you do to the best of your ability.

Robert B. Horton


History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that." 

Malcolm Muggeridge


No date is as important as tomorrow.

Roy W. Howard, Scripps-Howard Newspapers


More than print and ink, a newspaper is a collection of fierce individualists who somehow manage to perform the astounding daily miracle of merging their own personalities under the discipline of the deadline and retain the flavor of their own minds in print.

Arthur Ochs Sulzberger, N.Y. Times


The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

Edward Bernays, one of the founding fathers of PR


"The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced." 

Daniel J. Boorstin


Lecture (n): Where information is transferred from the notebook of the professor to the notebook of the student without passing through the mind of either.

Unknown


"Quizzes are not meant to boost your confidence, they are meant to expose your weaknesses." 

Nease High School junior


"Advertising may be described as the science of arresting human intelligence long enough to get money from it." 

Stephen Leacock


Advertising is the rattling of a stick in a swill bucket.

George Orwell


"Education is not the filling of a pail, but the lighting of a fire."

W.B. Yeats


You shouldn't try to teach pigs to sing: it wastes your time and it annoys the pigs.

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