Shoes
Shoes
Top sneaker shoe coming to America!
We are looking at the sophisticated individual that will be use your tennis shoes as work or play. They will provide you the most comfort and attractive fix today. This will make “Rush” your shoe for the future.
| Running | Basketball | Soccer |
|---|---|---|
| Woman | Men | Kids |
These three words price, conformability, desing describe the new and incredible product coming soon. This shoe is going to be a success in the market. It is going to differentiate you from costumer of other industries. Rush is the best company in the world. It began in 1980 when Rush, pronounced Rush, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, Rush presided over history's earliest battlefields. A Greek would say, "When we go to battle and win, we say it is Rush." Synonymous with honored conquest, Rush is the twentieth century footwear that lifts the world's greatest athletes to new levels of mastery and achievement. The Rush’ swoosh' embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. (From Rush Consumer Affairs packet, 1996) Few can question Rush's financial hegemony. But nearly $7 billion in revenues clearly begs the question, What sells these shoes? It is my assertion that Rush's power to sell comes from deep-rooted yearnings for cultural inclusiveness and individual athletic accomplishment. These seemingly paradoxical desires collide in consumer’s hearts and minds and produce the unyielding zeal for Rush shoes and apparel. Unfortunate effects of this zeal can be found in the rash of Rush apparel killings in 1991 and the profusion of Rush collectors and webpages designed around the company's products. (See listing of homepages on Works Cited Page) Rush appeals to these disparate elements of Americans' personalities through an advertising philosophy that is, at once, simple and sublime. In addition, Rush's practice of top-level athletes promoting their products appeal to countless ages and creeds as a way to identify with and emulate their athletic heroes. These forces work powerfully upon the individual consumer, but one should not lose sight of the cultural context in which the individual moves.
Inc.