MAN4082

 

Case Study (Team activity)     (see Grading Sheet)

Each team will present a case study. This will be a 5-20-minute presentation followed by up to10 minutes for Q&A.

The presentation should provide an in-depth analysis of the case assigned, as well as research on the external environment, industry, and firm from publicly available data. Where applicable, tie the presentation to the topics/concepts covered in the course.   The more substantive and entertaining the presentation, the better and demos are encouraged!    (No written report)

 

Grading will be based on the following criteria:    

·          Content (85%)– should be substantive , organized, comprehensive, relevant, and interesting

·         Integrate the case with concepts/frameworks/ models from course (more ...)

·         Analysis should bring in new information (which brings the case up-to-date)

·         Identify take-aways (lessons learned, etc.)

·          Presentation (15%) – should be engaging, interesting,  and interactive

·          Must provide thorough context for audience

·          Demonstrated preparation

·          Media effectiveness

·          Delivery

·          Engaging Q&A

 

Team

Team

Case no.

Case Title (located in the rear half of the textbook)

Case & WSJ Presentation Date

B7

C5

3

ING DIRECT: Rebel in the banking industry

11/1

B2

 

4

Ducati (Italy) vs. Harley-Davidson (USA): Innovating business processes and managing value networks

11/8

B6

 

7

Covisint (A): The evolution of a B2B marketplace

11/17

 

C2

15

Second Life: Mercedes-Benz enters the Metaverse

11/3

 

C1

18

YOC AG: Integrating the mobile phone into the marketing mix

11/22

B5

C3

19

Paybox.net (Germany): A mobile payment service

11/15

B3

C4

11

e-Government in Estonia: Establishing the world’s leading information society

11/29

B4

 

6

Business-to-Business electronic commerce: Mondus.com an e-marketplace for small and medium-sized enterprises

11/10

 

 

 

WSJ Articles (Individual activity)  (see Grading Sheet)

Each student needs to present a current article from the Wall Street Journal (or any other leading approved business/financial publication) relating to the topic of e-Business.   The article should be no older than 2010.    Students are expected to turn in a digital analysis/summary of the article, and present a 10 minute synopsis/analysis of the article identifying/integrating relevant concepts/frameworks/models from course

Students should declare the articles(the URL of the Article) they are going to present at least 1 week before assigned date. 
(WSJ accessible
on Blackboard using– See Mywings – WSJ)

 

WSJ Article –

  1. In-Class presentation –85%  -Written – 15% (place Word file in Blackboard Group  File Exchange area)

          Presentation 10 minutes

          Short summary/analysis of the article

          Identify/integrate relevant concepts/frameworks/models from course   (more ...)

          Presentation content and delivery should be substantive, engaging, interesting,  and interactive

          The presentation context, content, and delivery should be meaningful to the audience